Association Management

  • Most Topular Stories

  • Marketing Your Unsexy Association

    Blog
    22 Oct 2014 | 5:00 am
    Some of us are blessed to work for associations that are well-known and represent hot industries or causes. They’re the Macs of the association world, charging high member dues yet people still line up to be associated with them. While some of us...well, not so much.
  • Lifecycle Marketing: The Foundation for Membership Marketing

    Membership Marketing Blog
    15 Oct 2014 | 1:47 pm
    At this time of year, many of my clients are working on their 2015 membership marketing plans.  If that is the case for you, be sure to step back as you plan and keep in mind the big picture.  Membership is all about relationship.  There is a marketing lifecycle that you need to keep in mind.   In membership, the marketing lifecycle segments the membership experience into five consecutive steps:1.      Awareness is when prospects first discover you.Awareness is typically developed through a proactive online presence using the multiple…
  • Five Tips to Increase Your Email Open Rate

    Spark Consulting
    Elizabeth Weaver Engel, CAE
    22 Oct 2014 | 6:40 am
    Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more. Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read. For the highest response rates, send email on Tuesdays and Thursdays. Offer a link to something FREE if you want your email to be passed along. Something that’s free –…
  • Making Sense of Social Media Analytics

    Maggie McGary.com
    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • Five Super Effervescent Sparkling Fresh Conference Education Ideas

    Velvet Chainsaw | Midcourse Corrections
    Jeff Hurt
    24 Oct 2014 | 1:37 pm
    As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling? Or do you mix it up? Constantly looking for new ways to freshen up the attendee’s conference experience. The best conference organizers proactively seek fresh, new ideas to implement at their next annual meeting. They work hard at coming up with the next big idea. They are willing to make at least 25% of their annual meeting a new experience for everyone. Changing The Conference Learning Experience Providing high-quality conference learning experiences is a…
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    Spark Consulting

  • Five Tips to Increase Your Email Open Rate

    Elizabeth Weaver Engel, CAE
    22 Oct 2014 | 6:40 am
    Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more. Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read. For the highest response rates, send email on Tuesdays and Thursdays. Offer a link to something FREE if you want your email to be passed along. Something that’s free –…
  • The Truth about Bad WOM

    Elizabeth Weaver Engel, CAE
    14 Oct 2014 | 7:32 am
    There’s a dark side to Word of Mouth, too. Negative reviews are inevitable. So what should you do in response? Develop serenity to accept the things you can’t change: You WILL get negative reviews. Expect them. You can make some of the people happy some of the time, but there’s always that one guy who just wants to complain. Realize what’s actually going on: People who are taking the time to complain share another trait – they actually CARE enough to share their feedback. That doesn’t mean that you have to slavishly follow every single suggestion that comes in (which…
  • Getting Good WOM

    Elizabeth Weaver Engel, CAE
    8 Oct 2014 | 7:23 am
    Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay, word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5% increase in sales and up to a 54% increase in marketing impact. That’s big. But what makes a great Word of Mouth topic? It’s emotional – it connects with people It’s portable – they can share it easily It’s repeatable – the message is not too complicated Want to find out more about WOM? Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at…
  • Seven Keys to Marketing Success

    Elizabeth Weaver Engel, CAE
    1 Oct 2014 | 11:45 am
    Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? Who are they, who are the key decision makers, what and how and when do they buy, etc.? (Capture EVERYTHING you know and always look to be adding.) What are you trying to market to them? Make sure you’re clear about your program, product, or service and can describe…
  • The Whats, Whys, and Hows of Brand Identity Guides

    Elizabeth Weaver Engel, CAE
    22 Sep 2014 | 7:12 am
    A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on the keys to putting together effective brand identity guidelines: A set of brand identity guidelines (also referred to as brand standards) is a part of every rebrand. It documents the whats and whys of a brand’s look and feel, including color and font specs, overall guidance on tone and message, and layout rules. These guidelines are important to maintain consistency, making a stronger impact with…
 
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    Maggie McGary.com

  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • LinkedIn Drops Ability to Connect Via Groups

    Maggie McGary
    6 Oct 2014 | 6:48 am
    A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they've dropped one of the big attractions of groups for many people: the ability to connect with people via groups you're in together.As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you're both in. Now, however, and true to LinkedIn quietly dropping features with no explanation or notice, that feature has been removed. You'll notice that if you go to send a connect request to someone in a group, where there…
  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
  • Is SSL Essential for SEO?

    Maggie McGary
    23 Sep 2014 | 1:34 pm
    With so much recent press about huge-scale data breaches (Target, Home Depot, Healthcare.gov, etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don't sell anything or capture any data? On the surface, it would seem like we don't need to worry about stuff like securing websites...but it looks like Google is about to make you need to worry if SEO matters to you.Google recently announced that they're going to start using site security as a search engine ranking factor. Rather than me trying to explain the whole…
  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
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    Velvet Chainsaw | Midcourse Corrections

  • Five Super Effervescent Sparkling Fresh Conference Education Ideas

    Jeff Hurt
    24 Oct 2014 | 1:37 pm
    As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling? Or do you mix it up? Constantly looking for new ways to freshen up the attendee’s conference experience. The best conference organizers proactively seek fresh, new ideas to implement at their next annual meeting. They work hard at coming up with the next big idea. They are willing to make at least 25% of their annual meeting a new experience for everyone. Changing The Conference Learning Experience Providing high-quality conference learning experiences is a…
  • When Opinion By Committee Can Lead You Astray

    Jeff Hurt
    22 Oct 2014 | 7:28 am
    Last night we went to a local chain restaurant. It wasn’t great. It wasn’t bad. It was average at best. After our meal, I told others about my visit. My relatives all had an opinion about the restaurant. So did my spouse and my friends. I started to post a comment in Facebook to ask others about their thoughts. Then I wondered “Why am I asking for their opinions?” Our Need For Others’ Opinions Why do we want others’ opinions so much? I wondered why I needed others’ opinions of the restaurant after I had already visited it. I consider myself an independent thinker. So why did I…
  • Conference Education’s Dirty Little Secret

    Jeff Hurt
    21 Oct 2014 | 2:00 am
    All conference education has a dirty little secret. And it’s bigger and dirtier than most. The big skeleton in the conference closet is that most attendees will forget the majority of what they hear during the event. The current design of the education session sabotages your learning and retention. Let’s Waste The Company’s Money No one says, “Hey, let’s spend a lot of money and time to attend a conference and participate in education sessions that we will never remember. Or even apply.” So you delude yourself, and your boss, into spending a lot of money thinking you will increase…
  • 2015 Customers, Social Media And The Hospitality Industry [Infographic]

    Jeff Hurt
    17 Oct 2014 | 10:45 am
    Does customer service belong on social media or not? As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry. Image compliments of Best Hospitality Degrees The post 2015 Customers, Social Media And The Hospitality Industry [Infographic] appeared first on Velvet Chainsaw's Midcourse Corrections.        Related Stories3 Social Media Take-Aways From #pcmapowerRevamping Your Conference Social Media Strategy 
  • The Tragic All Too Common Brain Busting Conference Lecture

    Jeff Hurt
    16 Oct 2014 | 1:27 pm
    Have you seen the Gary Larson cartoon of the student asking if he can be excused because his brain is full? As author Roy Pollock points out, it’s funny as a cartoon. However overwhelming a listener’s brain is a tragic and wasteful problem that happens in many education sessions. Especially conference keynotes and breakouts. Jam The Content In Most conference speakers try to cover too much content in their allotted time. The result is cognitive overload say education researchers. When people receive too much information too quickly, they are unable to process it. They don’t have enough…
 
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    Membership Marketing Blog

  • Lifecycle Marketing: The Foundation for Membership Marketing

    15 Oct 2014 | 1:47 pm
    At this time of year, many of my clients are working on their 2015 membership marketing plans.  If that is the case for you, be sure to step back as you plan and keep in mind the big picture.  Membership is all about relationship.  There is a marketing lifecycle that you need to keep in mind.   In membership, the marketing lifecycle segments the membership experience into five consecutive steps:1.      Awareness is when prospects first discover you.Awareness is typically developed through a proactive online presence using the multiple…
  • Presentation Materials for the 2014 Membership Marketing Benchmarking Report

    9 Sep 2014 | 1:59 pm
    Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations.  To make presenting this information easier, I have uploaded a presentation ready copy of the report.  Feel free to use it.   My only request is that you provide attribution with any data from the report that you present.   The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.
  • ASAE Session: Emerging Hybrid Membership Models

    19 Aug 2014 | 8:22 am
    Last week I had the opportunity to present at the ASAE Annual Meeting with Greg Melia and Krista Barnes on the opportunities and challenges associations are seeing with hybrid membership models.I also wanted to share the information and slides here. Hybrid membership models take a long term marketing concept called product line extension and apply it to an association’s membership product.  Many associations are moving away from a traditional “one size fits all” membership and instead offering a portfolio of membership options that allow a prospect to select a package that…
  • Four Sources for Inbound Membership Marketing

    31 Jul 2014 | 12:07 pm
    At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects.  But most groups still say, “I want more!”This is when inbound membership marketing can become an important new contributor to your media mix. Inbound membership marketing helps you reach new prospects that you may not have interacted with before and allows them to raise their hand and come to you in search of the very information and products that you produce.Here are four proven sources to feed you inbound marketing…
  • Get Your Copy of the 2014 Membership Marketing Benchmarking Report

    25 Jun 2014 | 7:40 am
    It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. This marks the sixth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members,…
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    SocialFish

  • [Cool Infographic Friday] Beginner’s Guide to Google Ad Grants

    Maddie Grant
    24 Oct 2014 | 7:00 am
    Thank you Kate Miller for the share!  Any nonprofits reading this taking part in this program? Would love to know how it’s going. More like this...[Cool Infographic Friday] Management ConsultingBREAKING: LinkedIn is Shutting off the Jobs Tab for GroupsFive Web Design Trends to WatchHow Smart Nonprofits Do Blogger Outreach RightContent Strategy for AssociationsAssociation Social Media: American Veterinary Medical Association (AVMA) The post [Cool Infographic Friday] Beginner’s Guide to Google Ad Grants appeared first on SocialFish.
  • 5 Reasons Your Social Media ROI Sucks

    Maddie Grant
    23 Oct 2014 | 7:00 am
    This post by Brian Carter is so awesome, I’m reposting it here in its entirety with permission.  It originally appeared here at the Brian Carter Group blog. ————- There are several failure points you need to watch out for: 1. You Have Lame Goals. Choose Better Ones. Without a clear goal, you won’t know what to measure or if you’re successful. Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Because of theat, we recommend making your goal…
  • 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

    Editorial
    22 Oct 2014 | 7:00 am
    Guest post by Meg Rulli, Co-founder, ModMark Group. ———— “I don’t have time for social media.” “I don’t have the money to hire anyone to do our social media marketing.” “Social media? I wouldn’t even know where to start!” Do any of these above statements sound familiar? Well, you aren’t alone. Getting your organization out there on social media can be daunting… but it doesn’t have to be. Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book…
  • The future of customer service

    Maddie Grant
    21 Oct 2014 | 7:00 am
    Thanks, Jason Falls for this one. The Future of Customer Service from Jason Falls ———— (photo credit) More like this...What to measure in social mediaContent Strategy for AssociationsCommunity Management FundamentalsAdapt Your Website to a Mobile WorldHow to Lead Your Way to a Social OrganizationAll You Need To Know About User Experience The post The future of customer service appeared first on SocialFish.
  • You’re Not Too Busy for Social Media Marketing

    Editorial
    20 Oct 2014 | 7:00 am
    Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Because it increases brand recognition, improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower…
 
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    Mariner Management

  • If we have to meet …

    20 Oct 2014 | 5:49 am
    Then let’s make it meaningful and fun. Down with boring meetings and down with meetings that we don’t leave with more energy than we started.
  • Ban the "V" Word

    30 Sep 2014 | 9:11 am
    It’s really human nature to get involved and when we don’t get involved, we don’t have that loyalty or that commitment and so in a membership organization, involvement is going to be the trigger. I have on more than occasion suggested we ban the "V" word as in Volunteer because it causes us (who manage volunteers) and members (who could be volunteers) to be trapped in an old paradigm.
  • Deciphering the Emerging Volunteer Model

    30 Sep 2014 | 6:01 am
    The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.
  • Leading Across the Miles

    27 Sep 2014 | 10:58 am
    Increasingly our volunteer teams are spread across town, across the state, across the country and even over country borders. It's tough enough to lead a group of volunteers, but when you're leading via phone and web, its downright messy.
  • The DoubleBot: Your Next Conference/Meeting Attendee or Virtual Volunteer or...?

    1 Sep 2014 | 8:21 am
    World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O
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    Condo Association Management Blog

  • Should new condo owner be responsible for back assessment legal fees?

    25 Oct 2014 | 5:00 am
    My husband and I recently went into a contract for a condo unit in Chicago. It was a messy foreclosure that Freddie Mac owned. We recently received the condo assessment letter from the condo association, telling us that we will need $12,567 due at closing! Our attorney told us we would have to pay the six months of back assessments, which we are fine with. However, $9,700 is for ‘Legal Fees – Collections’. When the invoices finally came, it's clear that a majority of the ‘Legal Fees – Collections’ are for appearances in court. We are under the impression that we should not be…
  • Should condo association board be responsible for grounds repairs?

    24 Oct 2014 | 5:00 am
    I live in a Connecticut condo association. Pests are becoming a problem by digging holes around the outside of my unit close to the foundation. While previous boards have assisted owners in eliminating this problem, the current board has responded that they are not responsible to continue the practices that previous boards had implemented. Further, there are severe drainage problems, resulting in the washing away of mulch every time it is added to the outside of the unit. I have live here 25 years and not once has fill or grass been added to the grounds. However, our documents include…
  • Condo unit window repairs and questions around assessment fees

    23 Oct 2014 | 5:00 am
    My Florida condo association board is currently planning to raise quarterly dues approximately $260-300 to pay for windows down the road. How much can they raise monthly assessment fees before they are required to take a homeowner vote? Further, wouldn't it be more beneficial for the owners if this building maintenance cost were classified as a special assessment?
  • Condo unit tenants to be served breach of contract. Is info public?

    22 Oct 2014 | 5:00 am
    I live in an Illinois condo association that also has rental units. A new rental tenant with four kids – a twelve-, eight-, four-, and two-year-old – recently moved in. This tenant is month-to-month renter (a bank owns the property, but is not making assessment payments, so they let the HOA rent out the unit on a month-to-month basis.)The parents don't seem to be able to keep the kids from running, jumping, and stomping in their rental unit, which goes on just about all day long. I initially spoke with the parents and they said they would take care of the problem, but they have not and…
  • Condo unit parking questions and concerns

    21 Oct 2014 | 5:00 am
    Our condo association property manager maintains that there are no assigned parking spaces in our community, which has led to parking anarchy. Some residents have requested signage that reserves their parking space (they do not say "handicapped”, only "reserved.") The plat for my condo (downloaded from the county recorder of deeds) indicates by number that my condo has a specific parking space. Does this mean that space is deeded to me, or is it just an assigned common element for my exclusive use? Can it be taken away? Can I use it exclusively and prevent others from parking there? Since…
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    HOAleader.com - Practical Advice on Homeowner Association Management

  • Buy, Sell, Trade Bulletin Board: What Else Can Your HOA Take On?

    24 Oct 2014 | 1:00 am
    In this week's tip, we warn against stepping into territory that's not part of your HOA's mission. It's in response to a reader's request for tips for creating an online bulletin board in conjunction with the HOA's website where owners could buy, sell, or trade goods and services. Our experts have many concerns, starting with this one:
  • Should Your HOA Be in the Business of Marketing Owners' Goods and Services?

    24 Oct 2014 | 1:00 am
    An HOAleader.com reader writes, "Our 550-unit association is considering creating and maintaining an electronic 'bulletin board' through or in conjunction with our website, where owners could buy, sell or trade goods and services. It would not (in concept) be available to people outside of the association. Besides the obvious legal requirements that the association have no responsibility for the goods or the transactions, does anyone have any experience they could offer as guidance as part of our research?"
  • How to Handle Owners' Requests for Agenda Items

    24 Oct 2014 | 1:00 am
    What do you do when owners ask you to place items on your meeting agenda? You should have a formal process so owners feel, and are, heard. Here are tips for evaluating and responding to owners' requests to include items on a meeting agenda.
  • HOA Board Members and Fiduciary Duties: What You Must Know to Fulfill Your Duty to Your Association

    18 Oct 2014 | 1:00 am
    When you volunteered to serve your community association as a board member, did you realize you were agreeing to set aside your own interests and act as a fiduciary on behalf of the entire association? Are you confident you know every scenario where you might trip up and expose yourself to personal liability by failing to live up to this important duty? Set aside an hour of your time to learn what you need to know and ensure you're not risking your own financial security by making common--but easily avoidable--mistakes while volunteering as an HOA board member. Join us for in an in-depth…
  • Are You Following These 5 HOA Email Best Practices?

    17 Oct 2014 | 1:00 am
    You've read Three Reasons Not to Use a Personal Email Account for HOA Business. But there's more you should know about handling email for HOA business. In this week's tip, we offer the first of five more tips from our experts.
 
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    Blog

  • Helping Habitat for Humanity

    24 Oct 2014 | 5:11 am
    As part of our MemberClicks Cares initiative, several Clickers took a day this week to help out with a local Habitat for Humanity project.  A big thanks to the project manager, Rachel and dedicated volunteer, Ralph. We finished the roof, the front porched was started and windows were caulked along with many laughs and learning what it means when someone yells "hammer".
  • Should You Put Testimonials on Your Website?

    23 Oct 2014 | 5:00 am
    We see (and design!) a lot of association websites. Association leaders have a lot of questions about what works well, but one persistent interesting one is whether they should include member testimonials. Here are a couple of questions to ask yourself (and your website design committee, if you have one) before you decide to add testimonials or leave them off.
  • Marketing Your Unsexy Association

    22 Oct 2014 | 5:00 am
    Some of us are blessed to work for associations that are well-known and represent hot industries or causes. They’re the Macs of the association world, charging high member dues yet people still line up to be associated with them. While some of us...well, not so much.
  • 3 Tips for Seeking Out Trade Publications

    21 Oct 2014 | 5:00 am
    Trade publications can be an association's best friends. Can you think of a better place to reach a pool of qualified potential members who obviously have an interest in things you have to talk about?
  • When a Member Just Isn’t Professional

    16 Oct 2014 | 5:00 am
    If you read People Magazine, you know that often the most famous people have the worst behavior. Could you apply that truth to one of your members? And what do you do when it happens to you?
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    GrowGlobally.org

  • Operation and Business Models in China

    Peter Turner
    24 Oct 2014 | 1:06 pm
       This interview is with Florence Chua, Director, Association Management and Consulting, MCI China during the 2014 ASAE Annual Conference in Nashville.  It is run in two parts as we discuss methods for establishing successful businesses in China. Florence refers to the 2014 ASAE MCI study on Achieving Global Growth Study here. Important! Part 1 – Podcast Interview (12 minutes) Part 2 – Podcast interview (12 minutes)
  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
  • Successfully Selling Education in Europe

    Peter Turner
    28 Jul 2014 | 12:50 pm
    Join Ms. Jackie Oppenheim of the American Society of Mechanical Engineers and Mr. Murat Dogru of ASME Europe (MCI Brussels) as they present how ASME has grown its successful education and training business in the mature, competitive European market. When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the…
  • Partnering in China – Podcast Interview with Maria Tong

    Peter Turner
    30 Jun 2014 | 11:16 am
    Earlier this year, our GrowGlobally readers responded to a survey on the topics of most importance to them.  Our first response to GrowGlobally reader  survey preferences will be on partnering in China. As the results from the recent ASAE Foundation Study sponsored by MCI has shown, it isn’t that associations are not partnering.   The vast majority are.   Unfortunately, not all partnership deals are good ones for various reasons from over expectation to poor partner selection due diligence to a lack of appreciation of the different types of partnerships. One such example is the…
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    Jeffrey Cufaude, Idea Architects

  • 10 Favorite Facilitation Quotes

    Jeffrey Cufaude
    17 Oct 2014 | 11:00 am
    "A facilitative leader brings discipline into maintaining and deepening their capacity—whatever that may be —to be engaged. Engagement is easy when there are no distractions, nothing else demanding your attention, and none of the internal anchors prevent us from committing. Of course, it is precisely in those moments of distraction and difficulty that the discipline is required."—The Nine Disciplines of a Facilitator by Jon C. Jenkins and Maureen R. Jenkins."The main aim of the facilitative leader is to leverage the resources of group members."—Facilitating to Lead! by Ingrid Bens"The…
  • Investing in Better Discussions to Produce Better Results

    Jeffrey Cufaude
    9 Oct 2014 | 5:25 am
    Take a moment and think about your days at work so far this month.How many formal meetings do you think you've attended?How many conference calls have been on you schedule?How many informal discussions have you encountered?If you calculated the total number of minutes you've spent in either informal or formal meetings, calls, and discussions, what would be your best guess?No doubt it is hundreds and hundreds of minutes totaling many, many hours and reflecting a sizeable percentage of the work hours you clocked.Now, the really important question: how much time do you and your colleagues spend…
  • Behind the Scenes: Calibrating Content for Different Session Lengths

    Jeffrey Cufaude
    12 Aug 2014 | 8:32 am
    Same topic; different session lengths: 10 minutes, 60 minutes, 20 (then 25) minutes.That's the situation I have experienced for my keynote presentation on lifelong learning, Life's A Great Teacher: Are You A Great Student?First outing: a 10-minute late morning presentation at TEDxIndianapolis in 2012Second outing: a 60-minute opening keynote/general session at the 2013 Association of Fraternity Advisors (AFA) Annual MeetingThird outing: a 20-minute HEd (higher ed) Talk at the 2014 ACPA ConventionHow do you calibrate content and format to fill containers of such different sizes? I thought you…
  • Management Misdemeanors: 10 Crimes Against Increased Volunteer Engagement

    Jeffrey Cufaude
    8 Aug 2014 | 8:33 am
    Unfortunately, you don't have to look too far to find organizations regularly committing management misdemeanors that get in the way of them engaging the volunteers they say are so important to them. Keep yourself out of jail by making sure your group isn't caught doing any of these common 10 crimes.1.  Not asking at the onsetHard to believe, but not being asked is still one of most common reasons people say they don't volunteer. I've long believed that membership applications for any organization should also ask "Check all of the following ways in which you would be interested in…
  • 7 Simple Upgrades to Improve Conference R.O.I.

    Jeffrey Cufaude
    24 Jul 2014 | 7:53 am
    You know the old adage, "don't let perfect be the enemy of good."It's tempting to hold off on making improvements until you've got just the right enhancements ready to really rock the return on investment (ROI) a participant gets from attending your workshop or conference.But while you toil away to build the perfect, your participants often find an immediate good and register for another event.Don't let that happen.  Here are seven simple upgrades you can make to improve your conference ROI right now.1. Connect people at hosted tables.Meals are often one of the more intimidating moments…
 
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    Find Your Passion. Land at the Top.

  • What Will Your Former Employer Really Say About You?

    Career Coach / Resume Writer for Association Executives
    20 Oct 2014 | 12:54 pm
    So you’ve completed the first round of interviews – and perhaps the second – with flying colors towards that cherished new job. At this point, a prospective employer will begin to check the quality of your references and recommendations from previous employers, and these recommendations can make or break your prospects. Have you done your due diligence in ensuring that they will be an asset, not an albatross, to your job application? Allison & Taylor Inc., a professional reference-checking firm, reports that approximately 50% of the references they check receive an assessment of…
  • How to Manage Your Supervisor to Enhance Your Career Prospects

    Career Coach / Resume Writer for Association Executives
    7 Oct 2014 | 5:00 am
    If your manager, supervisor, or boss likes the way you perform, he or she has the power to recommend you for promotions and to reward you with bonuses or pay increases. On the other hand, they can pass you by, giving opportunities to others, and even plan your exit from the company if they feel you aren’t a fit. Managing your boss is an important skill in the modern workplace for these reasons. The following tips will help you to maintain a positive working relationship with your supervisor and enhance your prospects for future career advancement. Understand what they want. Do you…
  • You Have a 1.2% Chance of Getting a Job Through an Online Application – How to Increase Your Odds

    Career Coach / Resume Writer for Association Executives
    3 Oct 2014 | 3:56 pm
    I recently attended The National Resume Writers’ Association’s annual conference, where I learned of this startling statistic. While I always knew that having an internal company contact was MUCH more effective than applying to open jobs, even I was surprised by this low number. This information was first shared at the Career Thought Leaders conference, where it was provided by Gerry Crispin of Career Xroads (an author of the annual Source of Hire report). So, does this mean job seekers shouldn’t use job boards anymore? Not in my opinion. They exist for a reason, and I have had many…
  • Avoid Social Media Pitfalls in the Job Search

    Career Coach / Resume Writer for Association Executives
    16 Sep 2014 | 5:00 am
    More than 73% of U.S. adults use social networks, and by 2016 the number could reach 4.3 billion, according to Radicati Group Inc., a market research firm. Employers have taken a liking to the popularity of social media, including platforms such as Facebook, LinkedIn and Twitter. Why? Social media introduces a new dimension to the recruitment world — it allows them to see a more personal side of candidates. Social media is also a valuable tool for job-seekers, but it can also present pitfalls. Being too public – Job hunters often fail to consider just how public they’re being…
  • 8 Ways to Optimize Your LinkedIn Profile

    Career Coach / Resume Writer for Association Executives
    5 Aug 2014 | 5:00 am
    Whether you’re on LinkedIn to look for a job, to network, or to engage in business or career development, one of the most important assets you can have is a well-crafted profile. Many people neglect to optimize their profile page, and this could mean lost opportunities down the road. The truth is that with just a bit of time and effort, you can transform your profile and make it more attractive to potential employers, clients, prospects, and colleagues. Below are some of the best tried-and-true tips for revamping your LinkedIn profile. Choose a Great Photo: First things first: you…
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    Latest Buzz - The Membee Blog

  • Membee Keeps Non-Members Out of Your WordPress Site

    Michelle Hui
    15 Oct 2014 | 4:45 pm
    Did you know that Membee can integrate with WordPress? Membee’s login management plugin is available for WordPress to help make it super easy for you to manage your members' access to your website. What is the Membee Login Plugin & What Does It Do? When you are using Membee and managing your site in WordPress, you gain the following advantages: Control access to all member features, tools, and content on your site in one place; within Membee. Check a checkbox to designate what content pages are “members only”. Member single sign on – if the member is logged into on the site,…
  • This Membee Users Group Rocks!

    Dale Bennett
    2 Jun 2014 | 6:08 pm
    Last Thursday and Friday, the Ontario Membee Users Group held their Spring 2014 meeting in Guelph, Ontario. Users gathered from as far away as Longview, Texas for a jammed-packed two day meeting filled with sharing Membee tips & tricks that lead to organizational best practices. They were also kind enough to let the gang from Membee tag along! Some session highlights included: New Features Begin Here: User Focus Group Everyone was put to work right away as the first session was a facilitated user feedback session where the Membee users split up into smaller groups to identify new features…
  • Survey Says Membees Customer Service Ranks High

    Dale Bennett
    17 Feb 2014 | 2:27 pm
    Thank you!  This week, Membee’s customer service reached an astonishing 99% satisfaction rating by our global user base. Last week, the supplier of Membee’s much loved Help Desk, a key element of Membee’s customer service strategy, released the results of its benchmark customer satisfaction survey for Q4 2013. Even bees are curious, so we took a peek to see how we were comparing to Zendesk’s other clients.  We were really happy to see that we rank significantly higher than the average for customer satisfaction. 18% better than the average in fact! Interestingly, Zendesk also noted…
  • Fund Projects, Initiatives and Causes With Donations

    Dale Bennett
    3 Feb 2014 | 2:30 pm
    Rather than diverting precious membership revenues to fund specific projects, initiatives, and causes, many organizations are gathering donations instead. Did you know that you can use Membee Events to make it easy for your members and non-members to donate to a favorite cause?  Collect donations for all types of funds such as: Scholarships or Bursaries Building Funds Political Action Committees Charities your organization wishes to support Direct donations to fund your operation Minimize administrative workload by utilizing any of Membee’s supported payment gateways to process the…
  • Effective Upselling to Members When They Renew

    Dale Bennett
    23 Jan 2014 | 10:22 pm
    If you’re using Membee’s popular eBilling widget to handle membership renewal, you already know that in a couple clicks, the member has renewed, you’ve got their payment, and the whole thing is wrapped in an easy experience for the member. There are very few places in the membership lifecycle where you truly have the member’s attention, well, at least most of their attention. One of those places is when the member is renewing their membership. So, we thought about how you can get more out of this rare, really rare opportunity. What great opportunity to upsell to the member! A powerful…
 
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    Chamber Professionals Community

  • Chambers, Increase Your Reach and Engagement

    Frank J. Kenny
    24 Oct 2014 | 9:38 am
    Chamber Pros Insider Tip #141 Happy Friday. TGIF, right? For those of you going through the Course, please check out this note: On to today’s Chamber tip You want your Facebook Page posts to have reach (wide awareness, primarily in your target market). But how do you achieve this when the Facebook Newsfeed algorithm limits your reach to […] The post Chambers, Increase Your Reach and Engagement appeared first on Chamber Professionals Community.
  • Is Your Town Big Enough for a Chamber and a Networking Group?

    Christina Green
    24 Oct 2014 | 6:00 am
    When we talk about professional networking groups, we don’t know whether as chambers we want to run up and hug them or give them dirty looks. Is there room enough in your town for them both to exist happily or do these networking groups point out the very flaws in our organization that we’re most […] The post Is Your Town Big Enough for a Chamber and a Networking Group? appeared first on Chamber Professionals Community.
  • An Update to Facebook’s Page Manager

    Frank J. Kenny
    23 Oct 2014 | 1:02 pm
    Chamber Pros Insider Tip #140 Happy Thursday. Making plans yet for the weekend yet? Norma and I have been strategizing dinner for Friday night (date night). Looks like it is sushi time. Are you a fan of Sushi? On to today’s Chamber tip Do you schedule your Facebook Page posts out a week or so? This can […] The post An Update to Facebook’s Page Manager appeared first on Chamber Professionals Community.
  • Limiting Categories in Your Chamber Directory

    Christina Green
    23 Oct 2014 | 6:00 am
    A member of the Chamber of Commerce Professionals Group on Facebook asked: How many business categories do you allow your members? Do you charge for additional? In our annual printed community guide we allow one, and up to two extra for $20 each. But our online directory appears to be unlimited. Looking for some best practices here. […] The post Limiting Categories in Your Chamber Directory appeared first on Chamber Professionals Community.
  • Facebook Update: Good News for Chamber Pages

    Frank J. Kenny
    22 Oct 2014 | 8:37 am
    Chamber Pros Insider Tip #139 Happy Wednesday.  A little housekeeping today: Final Notice. You are invited to this new training webinar. Seating is limited. Insiders, use your get-in-free code. For those of you in the Modern Chamber Professionals course, join us for the weekly conference call Thursday. On to today’s Chamber tip You almost undoubtedly have a personal […] The post Facebook Update: Good News for Chamber Pages appeared first on Chamber Professionals Community.
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    XYZ University

  • Work redefined: The 21st Century workplace

    Shannon Neeser
    24 Oct 2014 | 8:40 am
    Generation Y is bigger than the Baby Boomer generation. As Boomers retire and more Millennials move into ranks of authority, the 21st Century workplace is going to see some major shifts. These shifts are already happening, and they are redefining the workplace. Working without walls Try to get a coffee in Boulder, Colorado and you’ll find the shops swamped with patrons on laptops, professionals working. I’ve been working full-time from home for years. The workplace no longer needs to be office space. Even when I was working in an office, most of my work could be easily done remotely. And…
  • Developing a successful mentorship program

    Shannon Neeser
    23 Oct 2014 | 1:27 pm
    Keeping up in the modern-day workforce and remaining competitive means hiring young employees and developing leaders among them. You need to be thinking about your future leaders now. Attracting talented young employees and developing their leadership skills is an essential part of succession planning and talent development. A successful mentorship program will help you not only develop talent, but also attract it. Your Generation X, Y and Z employees may not have a lot of leadership skills to bring with them from past experiences, but pairing them with seasoned leaders in your organization…
  • Come see us at #ASAE14!

    XYZ University
    5 Aug 2014 | 2:44 pm
    We are gearing up for a fun-filled weekend of networking with association professionals as part of the ASAE Annual Meeting and Expo in Nashville, August 9-12. We’re so excited that we thought we’d give you a sneak peek at some of the great reasons to come visit XYZ University at this year’s event (Booth #1713). Don’t miss it! And don’t forget to grab a copy of Sarah Sladek’s latest book at the ASAE Bookstore or talk to us about custom book orders at our booth! See you in Nashville!
  • Why you don’t understand those young’uns

    Amanda Kaiser
    22 Jul 2014 | 2:57 pm
    Copyright: andresr / 123RF Stock Photo “When I was your age I used to walk to school five miles through three feet of snow uphill both ways.” How many of you have a statement similar to this from someone of an older generation? We like to laugh about this statement but there’s a bit of truth to it. Every generation feels the next generation is softer and more pampered. We also misremember the past, framing the events in our minds as either much better than or much worse than they really were. For these reasons, drawing on your young member or young professional experiences won’t help…
  • What’s trending in talent development?

    Shannon Neeser
    16 Jul 2014 | 5:45 am
    We need talent to survive. We all know that. What you might not know is how to attract, develop and retain the top talent. That’s where XYZ University comes in. There’s a talent war currently happening and even if you can get the talent you need, keeping it looks different than it did even a few years ago. One of the best ways to ensure your company has the right talent and a solid foundation for retention, is to develop talent from within. You know what you need and many times you know which employees are best equipped to provide those needs to you. At the same time, your employees…
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    Affinity Insights

  • What To Do With Member Feedback

    carolyn valliere
    23 Oct 2014 | 7:36 am
    By Carolyn Valliere, marketing director of Affinity Center International Asking and gathering member feedback is critical to your association’s growth. Only your members can decide what is valuable to them about your association. There are many ways your marketing, web, and membership teams can gather information about your members. Here are some tools you might consider using: Surveys: Surveys can be time consuming for your members to complete so make them concise and let them know in advance how much time it will require. As an added incentive give your members a gift card for completing…
  • Member Engagement: Engaging Different Types of Members

    affinitycenter
    9 Oct 2014 | 12:13 pm
    By Natasha Ettienne-Modeste, marketing program manager of Affinity Center International It is one of the most trending topics in discussion in the association world. How do you engage your members? Your association is comprised of different members; you may have new members that just joined your group, mid career and seasoned members who have an extensive professional background, lifetime members who have been with your association from the very beginning, and student members who are enrolled or recently finished college, who are all-important in helping shape and flourish your association.
  • The Personal Touch

    carolyn valliere
    1 Oct 2014 | 12:11 pm
    By Carolyn Valliere, marketing director of Affinity Center International Recently, I was reading a news article online and a little box came up with another story titled “Recommended for You.” This has probably happened to you before especially when shopping at Amazon, for instance. Most of the time when I’m shopping; I have to admit I click on the item recommended and many more times than I care to admit; I end up purchasing that item. I appreciate getting this information sent to me. It’s fun, convenient, relevant, and saves me time, which always makes me happy. Your membership…
  • Why Experiential Design?

    affinitycenter
    6 Aug 2014 | 8:03 am
    Greg Bogue, Experience Architect of Maritz Travel will be speaking with ACI’s Giulietta Versiglia at ASAE Annual Meeting. He recently posted a blog on Social Table’s blog. We’ve reposted it here to share with you some of his ideas before the presentation. To learn more about how they can be applied in associations to help attain membership goals, attend our session, “Thanks for the Memories: Turning Member Experiences into Loyalty” on August 12th at 10:30 am.   The event industry has always been about creating experiences. So why is experiential design suddenly on the top of…
  • Combating Low Member Engagement

    carolyn valliere
    22 Jul 2014 | 11:18 am
    By Carolyn Valliere, marketing director of Affinity Center International A recent MGI Membership Marketing report found 50 percent of associations reported an increase in their membership in 2014. The report cited the increase in membership was mainly due to an association’s membership acquisition program. In addition, while new membership acquisitions were shown to be strong, member renewals were shown to have dropped as much as 35 percent from the previous year. When asked, executives cited the top three reasons for the downturn in membership renewals were lack of engagement, budget cuts…
 
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    SSU Blog

  • Why an Inbox Is No Way to Manage Your Association

    1 Oct 2014 | 12:00 am
    Just about the time we lose the need to communicate by fax, our replacement – email – begins to reveal its inherent weaknesses as a management tool for our association.  Back in the days when we handled everything with paper and pen, important things were placed in an organized environment where we could find them again, as long as we know how to look. Electronic communication was supposed to make it easier for us to find things when we didn't know where they were stored. But we increasingly find this is not the case. I rarely delete email. My inbox is my largest, least organized filing…
  • Enhance Your Event Without Exceeding the Budget

    18 Sep 2014 | 7:00 am
    Event spending can get out of hand, especially when you have many volunteers involved with lots of ideas to contribute. It is best to zone in on one or two areas where you want to spend money. You can also add some excitement and nice touches by spending near to nothing. Here are 5 ways how: 1. Everyone likes a chance to win $$ and prizes 50/50 draws, silent auctions and door prizes are all great ways to engage your guests and ensure that people leave happy. A 50/50 draw also allows your association to collect money to support your charity of choice or education fund.  Prizes for silent…
  • Utilize Events to Engage Your Members

    13 Sep 2013 | 1:00 pm
    Events are one of the main opportunities for associations to showcase the benefits of membership. They are also a great avenue to connect with colleagues face to face and for your dedicated volunteers to receive appreciation for their hard work throughout the year. In order to be successful, it is essential that your events take into account member needs, whether through professional development credits or networking opportunities. Here are five suggestions for ensuring you meet the diverse needs of your membership.  1. Ask them what they want It’s really as simple as that. Distribute…
  • My Top Activities and Destinations in British Columbia, by SSU's International Intern

    23 Aug 2013 | 12:00 am
    SSU’s intern Julia Maier, a visitor to Canada from Germany, blogs about her top experiences in beautiful BC so far. White river rafting After getting scared half to death by the safety instructions, white water rafting turned out to be a lot of fun. When I got home I was exhausted, tired and covered with bruises. I had a twisted knee and a cold – but it was so worth it! Stanley Park Without a doubt my favorite park here in Vancouver. I love walking from Canada Place to the totem poles while enjoying the amazing view and the smell of salt water. Plus, there is so much to do: the park is…
  • With Video - Seconds Matter to Your Audience - Here’s Proof

    14 Nov 2012 | 2:00 pm
    I’ve been asked often why I am such a strong supporter of streamed video for your websites. I’ve done a pretty good job of feeling comfortable with my recommendations based on ease of implementation and security of the video. I’ve almost always had trouble with the part about “because your users expect good performance” bit. I know from my own preferences that video loading and beginning to play can cause me to abandon sites when it doesn’t happen fast enough – but it was always subjective. I came across this  article on CNN Tech  about a new study from the  University of…
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    Event Garde Blog with Aaron Wolowiec

  • Know Your Members Through Better Surveys: A How-To Guide

    Kristen Parker
    21 Oct 2014 | 6:27 am
    This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. It was originally posted at AssociationAdviser. Are you interested in submitting a guest post? Contact Kristen Parker at kristen@eventgarde.com. Kent Agramonte, marketing supervisor at Naylor LLC. When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what…
  • Wi-Fi woes for Marriott

    Kristen Parker
    14 Oct 2014 | 5:24 am
    Last year, I attended a conference at a venue that shall remain nameless. During the two-day event, similar to most professional events, live tweeting was encouraged. So imagine my frustration when I couldn’t connect to Wi-Fi. Worse yet, imagine the frustration when no one in the room could connect. No one, that is, except for the person at the back of the room using his mobile hotspot. After several minutes, a panicked IT crew finally resolved the issue and we were filling the Twittersphere with hashtags, comments and replies. Crisis averted, but what if that hotel had blocked our access?
  • Don’t let your speakers get schooled by a 4 year old

    Aaron Wolowiec
    7 Oct 2014 | 2:20 pm
    My oldest niece began preschool this fall in North Carolina. As you might expect of any proud uncle, I check-in with my sister frequently for updates on the latest developments in class. What have they discussed? Where have they gone? Is she making friends? Is she a confirmed genius yet? What’s her teacher like? Any funny stories I should know about (secretly hoping that there are)? Apparently, she’s the golden child. The only trouble she’s committed since the start of the school year is actually attributable to her mother. You see, my sister’s a bit of a diva. She sends my niece to…
  • Bonus content: Event Garde e-news – October edition

    Kristen Parker
    30 Sep 2014 | 5:57 pm
    Jeannette Stawski, CAE, executive director, AORE Q & A with Jeannette Stawski, CAE, executive director of Association of Outdoor Recreation and Education Q: What’s one thing most people don’t know about you? A: Je parle Francais. Well, I used to know how! I really enjoyed studying and speaking French, and I would love to live in a French-speaking country in the future with my family. Q: When you’re not working, what are you most likely doing? A: I would be spending time with my kids, Gretel, 9, and Thor, 6, and my husband, Justin. Right now, life is full of elementary school events…
  • Tips for improving trade show participation in 2015

    Kristen Parker
    30 Sep 2014 | 5:30 am
    Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView, a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Additionally, there are plenty of major events on the horizon for early next year, such as the Springtime Expo hosted by ASAE. This event hails as the most significant one-day show for…
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    GrowGlobally.org

  • Operation and Business Models in China

    Peter Turner
    24 Oct 2014 | 1:06 pm
       This interview is with Florence Chua, Director, Association Management and Consulting, MCI China during the 2014 ASAE Annual Conference in Nashville.  It is run in two parts as we discuss methods for establishing successful businesses in China. Florence refers to the 2014 ASAE MCI study on Achieving Global Growth Study here. Important! Part 1 – Podcast Interview (12 minutes) Part 2 – Podcast interview (12 minutes)
  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
  • Successfully Selling Education in Europe

    Peter Turner
    28 Jul 2014 | 12:50 pm
    Join Ms. Jackie Oppenheim of the American Society of Mechanical Engineers and Mr. Murat Dogru of ASME Europe (MCI Brussels) as they present how ASME has grown its successful education and training business in the mature, competitive European market. When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the…
  • Partnering in China – Podcast Interview with Maria Tong

    Peter Turner
    30 Jun 2014 | 11:16 am
    Earlier this year, our GrowGlobally readers responded to a survey on the topics of most importance to them.  Our first response to GrowGlobally reader  survey preferences will be on partnering in China. As the results from the recent ASAE Foundation Study sponsored by MCI has shown, it isn’t that associations are not partnering.   The vast majority are.   Unfortunately, not all partnership deals are good ones for various reasons from over expectation to poor partner selection due diligence to a lack of appreciation of the different types of partnerships. One such example is the…
 
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    MultiView Blogs | True Stories from a Life in Digital Media

  • Overcoming your sales fears

    Mari Holman
    21 Oct 2014 | 11:20 am
      Sometimes, the thought of selling strikes one with fear. What do I say? What if I mess up? Am I the right person for this? They don’t think they have any experience. Clearly, this person is in denial. Keep in mind, most people probably sell something every single day – whether they realize it or not. How did they convince their friend to try a new idea? Get their parents to do x, y and z? Didn’t one have to ‘sell’ themselves to get a job? We are all sales people to a certain extent, and one don’t necessarily have to work on the sales floor to know how to communicate and…
  • Striking similarities: millennials and baby boomers

    Mari Holman
    7 Oct 2014 | 2:16 pm
    This article is in response to the Huffington Post’s Who Will Win Out Between the Millennials and Boomers What if marketers sought strategies that leveraged what millennials and baby boomers had in common rather than pitting one against the other? Social media, news sites, TV and many other media outlets are rife with conversation about marketing to millennials: how they differ from the generations before them, what and why they buy, and how they buy differently. The New York Times highlights that the millennial population is now slightly larger than the baby boomer population –…
  • 6 tips for handling difficult clients

    Mari Holman
    30 Sep 2014 | 7:33 am
    By Mariama Holman and Kate Buhr At one point or another, everyone runs into a challenging client. They are rude, demanding, curt, and maybe even curse over the phone. Here are a few quick tips for turning those sour lemons into lemonade. Don’t take it personally. Oftentimes, when a client is upset, it’s not you at all. It’s actually them. Their life might have taken an unfortunate turn for the worst. Perhaps they’ve had one of “those days” – their car broke down on the way to work. They spilled coffee all over their dress. They were late dropping off the kids at school.
  • Join Your Alumni Association!

    kcountryman2014
    26 Sep 2014 | 10:10 am
    I never believed my dad when he said college would be the fastest four years of my life. I wish I would have listened better, because in a blink of an eye, it was all over. Just like every senior in their last semester of school, I was begging to be done claiming life after college was going to be nothing but amazing. News flash, being a “real” adult, meaning you’re 100% independent from your parents, is really, REALLY hard. Like most recent grads, I moved away from my college town to embark on real world experiences. It didn’t take long before I was wishing to be back in the college…
  • Level-up conferences with a nod to the entertainment industry

    Mari Holman
    18 Sep 2014 | 1:36 pm
    What makes a great conference – the keynote speakers? Event planners shouldn’t seek to woo attendants with flashy keynotes, but an experience with a wow  factor they can’t find elsewhere. People have the ability to listen to experts from the comforts of home via their iPods. It’s a good idea to make a conference worth their while. What can be done to up the ante on an association’s conference? For starters, one can boost the level of engagement and interactivity the conference offers, as if creating a concert. Concerts become unforgettable when fans have an opportunity to…
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    Association Adviser

  • Cutting Through the Clutter is Just the Beginning

    Association Adviser staff
    21 Oct 2014 | 9:05 am
    Susan Neely, CAE president and CEO of the American Beverage Association and newly elected Chair of the ASAE Board of Directors believes you can’t just report the news to your members; you have to... For more about this topic, click on the headline.
  • All Aboard the Open Access Train

    Kelly Donovan
    21 Oct 2014 | 9:05 am
    Munich’s U-bahn (Untergrundbahn, underground rail) and S-bahn (Stadtschnellbahn, commuter rail) require tickets, but the train stations do not have turnstiles. Which means the trains are technically... For more about this topic, click on the headline.
  • Two-Thirds of Associations Turning to Video and Virtual Events

    Association Adviser staff
    21 Oct 2014 | 9:00 am
    Associations are increasingly turning to video to connect with members and potential members of all ages. More than one in six respondents (17 percent) to our latest poll told us that webinars and... For more about this topic, click on the headline.
  • 10 Things You Need to Know About Non-Dues Revenue, Part 2

    Hank Berkowitz
    21 Oct 2014 | 12:05 am
    As we discussed in Part 1, there are more ways than ever for associations to communicate with members, so it’s only natural to assume there are more ways for associations to earn non-dues revenue.... For more about this topic, click on the headline.
  • 10 Things You Need to Know About Non-Dues Revenue, Part 1

    Hank Berkowitz
    21 Oct 2014 | 12:00 am
    Association execs offer frank insights about what’s working and not working in the NDR trenches. Do you have to choose between cool and cash flow? The post 10 Things You Need to Know About Non-Dues... For more about this topic, click on the headline.
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    Smooth The Path

  • How You Know When You Are Promoting Too Much [Cartoon]

    Amanda Kaiser
    22 Oct 2014 | 2:13 pm
    Related posts: Your members don’t believe you How to tell you are spending too much time working [cartoon] What is member marketing? The post How You Know When You Are Promoting Too Much [Cartoon] appeared first on Smooth The Path.
  • Association Storytelling is Different Marketing

    Amanda Kaiser
    20 Oct 2014 | 2:03 am
    Many association staff seeing how well storytelling works for for-profits and charitable non-profits are starting think about adding storytelling to their marketing mix. Storytelling is a fundamentally different kind of marketing than we have been doing. Most of the tricks and tips you learned over the years will not work anymore because: Storytelling doesn’t create […] The post Association Storytelling is Different Marketing appeared first on Smooth The Path.
  • To Serve Members Well…

    Amanda Kaiser
    17 Oct 2014 | 2:08 am
    … we have to learn to spend more time in their shoes. Related articles: Does your board have enough empathy? Why do members really join? Move membership from a transaction to an experience   The post To Serve Members Well… appeared first on Smooth The Path.
  • Do You Ask the Right Questions?

    Amanda Kaiser
    16 Oct 2014 | 2:18 am
    We place so much value on having the right answer. We learn this in school; the teacher, the test, the system is looking for one right answer. Now in the digital age knowing the right answer is less important. Why memorize when you can quickly look it up? The value, now, is knowing how to […] The post Do You Ask the Right Questions? appeared first on Smooth The Path.
  • 4 Steps for Association Storytelling

    Amanda Kaiser
    15 Oct 2014 | 2:12 am
    Most association marketing doesn’t link our member’s problem with the association’s solution. We market our advocacy, conference, research and journals while our members are trying to solve their problems. They are new-to-the-profession or new-to-the-industry or a new manager or newly jobless or a new director or starting a business or hiring or starting a new […] The post 4 Steps for Association Storytelling appeared first on Smooth The Path.
 
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    NSC Strategies » Blog

  • Board Diversity in Homogeneous Industry

    Robert Nelson
    21 Oct 2014 | 5:50 am
    Although not-for-profit boards are more diverse, on average, than for-profit boards, achieving optimal board diversity is especially challenging for associations that represent industries that are lacking diversity in the upper executive ranks. However, even in situations where the bulk of industry leaders are white males, there are steps that can be taken to formulate a diverse board. Ultimately, the goal is to achieve diversity of thought; diversity of thought is achieved by intentionally recruiting people with varied backgrounds to a board that embodies inclusivity. An inclusive board is a…
  • Enthusiastically Driving Long Term Success

    Robert Nelson
    14 Oct 2014 | 6:00 am
    Someone recently asked me what the key was to my long term success at the association where I spent nearly two decades as the chief executive officer. After all, the average tenure of an association executive is 9.7 years, according to the American Society of Association Executives. That got me thinking about the most important factors that allowed us to sustain organizational growth and me to maintain enthusiasm over the long haul. Believing in the good we were doing and seeing the fruits of our many successes played a big role, but on reflection, it was more than this. These fundamentals of…
  • 10 Tips for a Strategic Thinking Board

    Robert Nelson
    7 Oct 2014 | 5:45 am
    Most will agree that high performing boards are those that are strategic thinking entities. In fact, in Gazley and Bower’s book, What Makes High Performing Boards, they point out that “the greater the strategic orientation, the better for board performance.” Yet, only 13% of boards spend more than 50% of their meeting time engaged in strategic thinking and discussion (Gazley, Bowers). In a non-profit setting, it is the CEO’s responsibility to take a leadership role in transforming a board into a strategic thinking entity. Here are 10 easy tips you can engage to start the process:…
  • Strategic Thinking Defined

    Robert Nelson
    30 Sep 2014 | 5:45 am
    Strategic thinking is often identified as one of the most valuable executive / management skills. Governance literature often cites the importance of having a strategic thinking board. But, what does “strategic thinking” mean? In Thinking Strategically, Professor Collis of Harvard Business School writes that “strategic thinking is about analyzing opportunities and problems from a Broad perspective and understanding the potential impact your actions might have on others.” Professor Collis’s definition is one of the most succinct definitions I have seen. However, Greg Githen’s…
  • Four Step Performance Improvement Plan

    Robert Nelson
    23 Sep 2014 | 5:44 am
    As managers and leaders, as Ken Blanchard stated, if we want to “help people reach their full potential, catch them doing something right." In fact, wouldn’t be great if we started each day with the conscious goal of catching our employees doing something right and giving them immediate positive feedback? Unfortunately, even if our default position is to catch people doing things right, there will be times that an employee’s performance doesn’t meet our expectations. When this occurs, immediate feedback is also necessary. Of course, unlike positive feedback that is great to give in…
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    A Blog by Partners in Association Management

  • Turning Lemons into Pink Lemonade

    partnersinassociationmanagement
    23 Oct 2014 | 6:21 am
    By: Caroline Thomas Cancer.  We are made aware of it all the time in our personal lives, in the news, and on the web. I have to admit cancer is a scary word, but what does it technically mean?  Merriam-Webster dictionary defines cancer as “a serious disease caused by cells that are not normal and […]
  • 3 Tips for Building a Career in Associations/Non-Profits

    partnersinassociationmanagement
    22 Oct 2014 | 11:33 am
    By: Rachel Luoma, MS, CAE Navigating your way through any career can pose significant challenges.  I have always subscribed to the adage – you don’t know what you don’t know.  As an emerging association/non-profit professional I have learned through experience some of the skills that are needed in order to build upon my career.  I […]
  • Who Needs Luck?

    partnersinassociationmanagement
    14 Oct 2014 | 1:59 pm
    By Jillian Heddaeus, CMP I’m not much of one for “luck”. Good luck or bad luck, it just doesn’t hold much weight for me. Luck as defined by Webster’s dictionary is “things that happen to a person because of chance, the accidental way things happen without being planned.” To me, luck is better defined by […]
  • Networking 101: What You Thought You Knew… But Probably Don’t

    partnersinassociationmanagement
    13 Oct 2014 | 7:54 am
    by: Kim Barclay Remember back in the late ‘80s, NBC had a public service campaign called “The More You Know”? The messages focused on education, social awareness, storm survival and basic information regarding day-to-day life skills.  I think that’s what we need for our daily business and work related interactions…specifically networking.  Networking is a skill […]
  • Stay Fit, Stay Happy – NO Excuses

    partnersinassociationmanagement
    7 Oct 2014 | 12:53 pm
    By: Malarie Barineau For many people fitness is not at the top of their list; however, I have found that working out helps me stay productive during the work week. When working out on a regular basis, I sleep better, am less stressed and more focused when completing my normal day to day activities. By […]
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