Association Management

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  • Review: When Millennials Take Over

    Spark Consulting
    Elizabeth Weaver Engel, CAE
    13 Mar 2015 | 10:06 am
    “Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”  I recently had the opportunity to read a review copy of When Millennials Take Over, a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Their basic thesis is that the environment in which our organizations operate has changed – we have to move faster, with less hierarchy and more sharing of information, and learn how to be…
  • Additional benefits of selecting a new AMS

    Effective Database Management » Blog
    Wes Trochlil
    31 Mar 2015 | 6:47 am
    When I help my clients through the process of selecting  a new association management system, they also get the benefit of reviewing  existing business processes and thinking about the people involved. Every project is about people, process, and technology. Selecting a new AMS gives you the opportunity to review all three of those aspects of your organization: The technology you are using, the people managing the technology, and the processes used. So when you’re considering a technology change (even just a system upgrade) think about using that time to also consider your processes…
  • Social Media Measurement Resources for Associations

    Maggie McGary.com
    Maggie McGary
    26 Mar 2015 | 7:46 am
    A few months ago I did a presentation about social media analytics for associations. Then Peggy Hoffman asked if I'd come talk about it again at an ASAE Idea Swap in MD, so I spruced up the resources I'd shared a few months ago...and figure I may as well share them here as well. I am in no way a data or analytics guru--I couldn't even play one on TV-- but I do know where to turn to learn that stuff. I also know that social media platforms are constantly evolving, so measuring what's working on an ongoing basis is essential to making sure you're getting the most out of your efforts and…
  • Your Conference Is Unbalanced!

    Velvet Chainsaw | Midcourse Corrections
    Jeff Hurt
    1 Apr 2015 | 3:25 pm
    Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most of the paths you take for conference improvement follow the traditional path. You spend all your time on improving the efficiency and logistics of the meeting. You probably give data and analytics the upper hand in your improvement…
  • Embrace the Loss of Control

    Reid All About It
    deirdrereid
    19 Mar 2015 | 7:31 am
    You’re proud of your work. You do it well. And, you do it your way. Then, one day, someone walks into your office, or into your space, and says, “From now on, we want you to do it this way because…” Because whatever blah blah blah, you weren’t really listening for a few seconds because what the hell?!?! You’re bristling inside. You’re trying to keep your face under control as you refocus on the conversation. Control. Ah, that’s the rub, isn’t it? You just lost control. Now you have to do it his or her way. There’s no question about it, they’re the boss. Confession time.
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    Spark Consulting

  • Review: When Millennials Take Over

    Elizabeth Weaver Engel, CAE
    13 Mar 2015 | 10:06 am
    “Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”  I recently had the opportunity to read a review copy of When Millennials Take Over, a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Their basic thesis is that the environment in which our organizations operate has changed – we have to move faster, with less hierarchy and more sharing of information, and learn how to be…
  • Coming Soon from Spark

    Elizabeth Weaver Engel, CAE
    4 Mar 2015 | 10:53 am
    All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Whitepapers Winter is for writing, and that’s what I’ve been up to! I’m excited to share that I’ll be coming out with two new whitepapers this spring/summer. The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. This is, of course, a hot topic for associations and has been for some time, with recent ASAE Foundation research, conference presentations, books, and other reports all published within the past year. Anna and…
  • Volunteers Have Changed – Have You?

    Elizabeth Weaver Engel, CAE
    5 Feb 2015 | 10:48 am
    You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. Option one: In-person at ASAE Peggy and I are presenting for ASAE’s new Marquee Management Series, Monday, March 30. The Mission Driven Volunteer will be highly interactive (no sitting back and just letting the knowledge wash over you). We’ll be hitting the high points of our eponymous whitepaper and talking about…
  • Recruit the Whole Person

    Elizabeth Weaver Engel, CAE
    21 Jan 2015 | 1:47 pm
    Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project. She said that one of the things that had most struck her and has been on her mind since the reports came out last year was the concept,…
  • Farewell, Associations 101

    Elizabeth Weaver Engel, CAE
    12 Jan 2015 | 9:25 am
    For the past two years, Spark, in partnership with Scott Oser Associates and Peach New Media, has sponsored the free Associations 101 monthly webinar series: “10 tips in 20 minutes” on a variety of topics, designed to provide a quick tactical overview of key issues in association management aimed at new – or new to the profession – association staff. Over the course of the past two years, we’ve covered: Volunteer Management Branding Advocacy Working with your Board Publishing Membership Sales Association Websites Exhibits, Sponsorship, and Advertising Developing…
 
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    Effective Database Management » Blog

  • Additional benefits of selecting a new AMS

    Wes Trochlil
    31 Mar 2015 | 6:47 am
    When I help my clients through the process of selecting  a new association management system, they also get the benefit of reviewing  existing business processes and thinking about the people involved. Every project is about people, process, and technology. Selecting a new AMS gives you the opportunity to review all three of those aspects of your organization: The technology you are using, the people managing the technology, and the processes used. So when you’re considering a technology change (even just a system upgrade) think about using that time to also consider your processes…
  • It’s about ACTION

    Wes Trochlil
    30 Mar 2015 | 6:37 am
    Long ago, I defined business intelligence as a business process using data to make decisions. The key to the definition is “make decisions.” That is, to take action. As consultant David Maister has said, we all know what to do, we just don’t do it. In other words, we don’t take ACTION. A good idea is only an idea until we act on it. So look at your list of to-dos, and good ideas, whether it’s in data management or anything else. Which ones are you willing to take action on? Because only action matters.
  • “You can always add, but you can’t take away”

    Wes Trochlil
    27 Mar 2015 | 6:04 am
    When discussing how much access staff users should have to the database and its functionality, I always tell my client “Give them the absolute minimum they need to do their job.” My clients will often respond with “Let’s just give users access to everything and then over time we can determine what functionality they don’t use and turn that off.” This approach is understandable because it’s the path of least resistance. But it will also lead to trouble. In my experience, if you give users access to everything at the start, but then take things away, users will be upset. EVEN if…
  • Yes! Make it easier to join!

    Wes Trochlil
    26 Mar 2015 | 5:45 am
    I was very pleased to read this recent article in Associations Now by Joe Rominiecki about the Society of Hospital Medicine’s efforts to make their online join process easier. From the article: Last year, [SHM] reduced its membership application from 64 data fields down to nine required fields. At the same time, it has become “more aggressive” about its ongoing data-integrity efforts. Ethan Gray, VP of membership, marketing, and communications at SHM, says it was time to shift its focus from the join phase to after. I’ve written before about the dangers of trying to collect…
  • Seek first to understand

    Wes Trochlil
    25 Mar 2015 | 5:01 am
    One of the most important skills I’ve learned in my 15 years as a consultant is the ability to listen. And one of the best ways to ensure that you are listening is simply this: when you’re in a conversation where you’re trying to learn something, let the other person finish their thought before you start talking. I don’t know if it’s because everyone is in a rush these days, or that people are just trying to show how smart they are, but it’s amazing to me how often I see listeners interrupt a speaker in order to finish their thought or answer their question before the speaker has…
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    Maggie McGary.com

  • Social Media Measurement Resources for Associations

    Maggie McGary
    26 Mar 2015 | 7:46 am
    A few months ago I did a presentation about social media analytics for associations. Then Peggy Hoffman asked if I'd come talk about it again at an ASAE Idea Swap in MD, so I spruced up the resources I'd shared a few months ago...and figure I may as well share them here as well. I am in no way a data or analytics guru--I couldn't even play one on TV-- but I do know where to turn to learn that stuff. I also know that social media platforms are constantly evolving, so measuring what's working on an ongoing basis is essential to making sure you're getting the most out of your efforts and…
  • Buh-Bye Google+

    Maggie McGary
    4 Mar 2015 | 6:03 am
    So my Oscar predictions didn't quite turn out to be on-point, but apparently my post prophesying Google+'s demise back in August has turned out to be on the money: Google+ is being relegated to the Google graveyard.  Not like you had to be psychic to see that one coming, though, so I can't pat myself on the back too much. I really wanted to like Google+ and I really, really wanted it to be a Facebook-killer. Alas, I *still* don't get the whole "Circle" concept, the UI was clunky and my eyes just never adjusted to the page layout. Also every single Hangout I've ever participated…
  • More Thoughts on Where Blogging Can Take You

    Maggie McGary
    29 Jan 2015 | 8:55 am
    Last week, I started a post that I thought was going to be about how to use Windows on a Chromebook (notice the title on the post) but turned out to be just sort of a ramble about blogging and blog burnout and a post I figured nobody would read. Then friend Deirdre Reid left a comment that I have to say really warmed my heart. The thought that my rants and ramblings would inspire anyone--let alone someone who I admire not only as a great writer but as a person--surprised me and thawed my blog burned-out soul more than a little.It also made me think about all the blogs I read that…
  • Should Associations Have a "Guru" Track?

    Maggie McGary
    28 Jan 2015 | 2:19 pm
    My husband excitedly forwarded this article to me this morning, exclaiming "a career track for you!" He's referring to the fact that I've always said--and continue to say--that I intend to somehow keep moving up the career and salary ladder but that I have no desire to manage people. Ever. He, and others, have always contended that it's not possible--that anyone who's ambitious and expects to move ahead in both title and salary needs to be prepared for the eventuality that doing so is inextricably linked to managing people. So I appreciated his excitement in reading and sharing this…
  • Where Can Blogging Take You?

    Maggie McGary
    18 Jan 2015 | 10:49 am
    Long time, no see, Mizz Information readers! Another year, another bout of blog burnout...what else is new, right? I wrote that post in 2011 and this one just a few months ago, and, I'd imagine, if I'm still blogging a year or five years from now, I'll continue to grapple with blogging just as others who blog are doing and have always done. For me, the reason I've been able to keep plugging along with Mizz Information for so long (February marks the seven year anniversary of this lil' slice of the blogosphere) is because of my not-so-endearing capacity to focus on a particular topic for…
 
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    Velvet Chainsaw | Midcourse Corrections

  • Your Conference Is Unbalanced!

    Jeff Hurt
    1 Apr 2015 | 3:25 pm
    Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most of the paths you take for conference improvement follow the traditional path. You spend all your time on improving the efficiency and logistics of the meeting. You probably give data and analytics the upper hand in your improvement…
  • Putting Design Empathy Into Conference Practice

    Jeff Hurt
    31 Mar 2015 | 6:32 am
    Empathy is powerful! It plays a fundamental role in our connections, our networking, our learning, our problem solving, our innovation and our collaboration with others. According to research, when we are empathetic, we actually enhance our cognitive abilities. (Decety and Ickes, 2011). Putting ourselves into others shoes helps us improve our thinking. We improve our ability to see contextual clues and put information within context. This helps us understand how things relate to each other both figuratively and literally. The Staying Power Of Design Empathy Applying design empathy to…
  • Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement

    Jeff Hurt
    30 Mar 2015 | 11:36 am
    Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we expect more. Too many keynotes are filled with exhausted clichés, empty entertainment, and low-importance ideas. ~ Dr. Will Thalheimer. Well, I agree with Dr. Thalheimer! We’ve got to raise the bar…for our paying registrants’ sake.
  • Your Conference Needs To Adopt Design Empathy Practices

    Jeff Hurt
    25 Mar 2015 | 10:48 am
    The group kept returning to this word. I thought we were finished discussing all of its nuances and implications. Then another small group would underscore its importance. It’s as if this word was a floating bobber in a lake constantly tossed around due to wind and waves. It wouldn’t disappear. Just when we thought no one would mention the word again, its concept and its real meaning jumped back to the center stage. And The Word Is… Recently, my colleague, Sarah Michel, and I spent a couple days facilitating a retreat for the leaders of a large not-for-profit health care organization.
  • Use Social Proof to Increase Conference Registrations

    Wendy Holliday
    25 Mar 2015 | 7:44 am
    Most of us don’t read emails from people we don’t recognize. We may skim the contents, but most of the time we just do the quick delete. Unless there’s something that makes us look twice. So imagine you’re catching up on email, you see one from an unknown conference trying to convince you to purchase. The organizer states, ABC Conference is a must attend for industry professionals. We’re providing 70 education sessions and networking experiences. Does this make you want to attend? Do you trust this unknown entity? Now, imagine that you received that same email, but instead it…
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    Reid All About It

  • Embrace the Loss of Control

    deirdrereid
    19 Mar 2015 | 7:31 am
    You’re proud of your work. You do it well. And, you do it your way. Then, one day, someone walks into your office, or into your space, and says, “From now on, we want you to do it this way because…” Because whatever blah blah blah, you weren’t really listening for a few seconds because what the hell?!?! You’re bristling inside. You’re trying to keep your face under control as you refocus on the conversation. Control. Ah, that’s the rub, isn’t it? You just lost control. Now you have to do it his or her way. There’s no question about it, they’re the boss. Confession time.
  • Writing with Gusto

    deirdrereid
    22 Jan 2015 | 6:39 pm
    If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there. You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles. And now for my exciting news: I just signed a contract with a publisher to write a book about strategies for living in small spaces. This opportunity fell into my lap, or, more…
  • Schedule Some Time at the Front Desk

    deirdrereid
    10 Nov 2014 | 9:40 am
    I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors. That’s like a free focus group! Imagine how those visitors feel when she talks with them. The museum is no longer an intimidating institution – although I’m sure her museum has never been considered that during her watch –…
  • Does Your Organization Pass the Toothbrush Test?

    deirdrereid
    19 Aug 2014 | 1:49 pm
    Before Google makes an acquisition, the target company must first pass co-founder Larry Page’s toothbrush test: Is the company’s product or service used regularly to make people’s lives better? How does your organization live up to that test?  Do your clients or members depend on something you provide to do their jobs? Does that product/service improve their professional or personal lives? Does it help them reach their goals? If not, it’s way past time to research your market, talk to people and find out how you can meet their needs in a way that no other organization can. If you…
  • Meet You in Nashville: Where to Eat During #ASAE14, Part 3

    deirdrereid
    8 Aug 2014 | 6:01 am
    It’s time for #ASAE14! A bunch of my friends are already there but I’m not arriving until late Saturday afternoon. Here’s the last in my series of post about Nashville dining. I covered downtown restaurants in Part 1 and restaurants in Germantown, Midtown and Music Row as well as Nashville’s hot chicken restaurants in Part 2. If you decide to play hooky on Sunday morning and go out for brunch, the Nashville Guru and Visit Music City each have a list of their picks.  I’m going to Adele’s (Twitter, Instagram) in The Gulch on Monday night with my DelCor pals. Decisions,…
 
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    SocialFish

  • Association Social Media: Society for Vascular Ultrasound (SVU)

    Maddie Grant
    1 Apr 2015 | 4:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Read lots more of them here. —————– Let’s all welcome Katie Saba, Membership and Digital Marketing Specialist at the Society for Vascular Ultrasound…
  • How to Bring Your Business Blog to the Next Level

    Maddie Grant
    31 Mar 2015 | 4:00 am
    Guest post by the awesome Ann Smarty. —————- Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. What gives? Is there something wrong with your content? No, not really. You just haven’t brought your blog to the next level. Doing so requires…
  • Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

    Elizabeth Bookhultz
    30 Mar 2015 | 4:00 am
    Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content YouTube is greeting marketers and video buffs with cards, a new way to direct viewers to relevant content while they’re streaming a video. If the idea sounds familiar, that’s because it is: the savvier sister to annotations, cards can be seen on mobile devices and TVs, rather than just on desktop. According to YouTube, mobile devices account for 50% of video…
  • [Cool Infographic Friday] Awesomizing YouTube

    Maddie Grant
    27 Mar 2015 | 4:00 am
    Via.   ———- (photo credit)
  • Data-Driven Millennials in the Social Sector

    Editorial
    26 Mar 2015 | 4:00 am
    Are you a millennial that wants to make a real impact in the world? Do you pledge to make a difference that can be measured? If you answered “yes” to both of these questions, your likelihood of being the next generation of nonprofit leaders is “very high” on a Likert scale – extra points if you know what a Likert scale is. For the first time ever, data scientists are becoming the most desirable group of people on this earth. If you didn’t get the memo it reads: nerd is the new cool. More recently, the art of crunching numbers to inform decisions and make predictions is…
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    Mariner Management

  • 5 Tips for Creating a Better Chapter Program

    29 Mar 2015 | 11:14 am
    The email subject line caught my eye: Just Released: Area Ambassador Program. I clicked through and explored, and perhaps more importantly, I moved this email to my fitness folder with a follow-up flag. A sure sign that this message resonated. Only later did I realize that this was yet another great example of how we can re-imagine our “chapters” and our volunteer cultivation to meet the new generation of members.
  • What we're reading ...

    27 Feb 2015 | 11:38 am
    One thing we do here at Mariner is read. And we read a lot ... in books, magazines, newspapers and of course, the web. So I thought today, I’d give you a peak at what’s been on our screens lately …
  • Looking for Chapter Models in Unlikely Places

    21 Feb 2015 | 2:55 pm
    Yet another call came in to Mariner asking about alternatives to the basic chapter model. We suggested that looking  beyond the association world might generate more solutions.
  • Sending Love Out To Volunteers

    13 Feb 2015 | 5:36 am
    When volunteer leaders ask me how can I find more volunteers or how can I get them to do what they promised? My first response is have you shown them the love?
  • Lucky 13!

    2 Feb 2015 | 10:13 am
    Wow! The first month of 2015 certainly got by us quick. Or should I say … the first month of our 14th year has flown by! That’s right. Mariner is celebrating 13 years of growth and success, moving from our humble roots as a professional association management company begun in 2002 to becoming national (and international) recognized experts on association management, volunteer engagement, and leadership development.
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    Condo Association Management Blog

  • Do votes by email for Massachusetts condo and HOA boards count?

    CondoAssociation.com
    1 Apr 2015 | 2:46 am
    Many states prohibit condo/HOA boards from taking votes via email. Does anyone know if this is true in Massachusetts? I looked through the Massachusetts General Laws 183A and couldn't find a reference to this issue.
  • How much notice is required in Illinois for condo board meeting?

    CondoAssociation.com
    31 Mar 2015 | 3:13 am
    In Illinois is the required notice for regular board meetings 10 days or 48 hours?  I keep seeing different references in different documents.
  • Is it legal for condo association to have more tenants than owners?

    CondoAssociation.com
    30 Mar 2015 | 4:06 am
    Our Condo Association registers owner and tenants and we have over 51 per cent tenants. I have been a manager for 24 years. I approached a lady with a dog that was not registered. A Board members said that was against fair housing laws. Is that true?
  • Florida condo association will not let American flag fly

    CondoAssociation.com
    29 Mar 2015 | 3:51 am
    Our Florida condo association is not allowing us to fly the portable American flag on our common element railing in front of our unit. What can we do?
  • Unit owner would rather pay property taxes than HOA fees

    CondoAssociation.com
    28 Mar 2015 | 5:20 am
    We have two delinquent units in our association of 22 units. I contacted the municipality to find that the taxes have been paid by a "servicing company".  I contacted the company only to be told that they cannot provide/confirm/deny who is making the tax payments. The association is not receiving the HOA fees on these units.  How is it that whoever is paying the taxes does not have to pay the HOA fees, and can pretty much stay hidden from anyone inquiring about them? The board needs those fees even if the owner of record is not living there or renting it out.
 
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    HOAleader.com - Practical Advice on Homeowner Association Management

  • Is It Time to Rethink These 7 Types of HOA Rules?

    2 Apr 2015 | 1:00 am
    Fighting too much with owners over your HOA's rules? Maybe the rules are out of date and or just don't fit with emerging trends and owners' wishes because your community has changed. Here our experts offer their wisest counsel on seven types of rules they suggest you review and consider overhauling.
  • What to Do When Your HOA's Owners or Employees are at Risk from Within

    27 Mar 2015 | 1:00 am
    In this week's tip, we discuss the murky and scary topic of your duty when you suspect someone within your HOA is a danger to others. It's rare, but violence happens at HOAs. The latest? On Oct. 3, 2014, Jeremy Holland, the property manager of The President of Palm Beach condominium association, was shot in the head allegedly by a former doorman who'd been fired the month before, according to the Palm Beach Daily News. Thankfully, Holland is recovering.
  • HOA Owners and Employees Can be Annoying. What If You Think They're Dangerous?

    26 Mar 2015 | 1:00 am
    On Oct. 3, 2014, Jeremy Holland, the property manager of The President of Palm Beach condominium association, was shot in the head allegedly by a former doorman who'd been fired the month before, according to the Palm Beach Daily News. Thankfully, Holland is recovering.
  • Can You Ask Your Developer to Beef Up Funding Pre-Transition?

    26 Mar 2015 | 1:00 am
    An HOAleader.com reader asks, "Our HOA is still under developer's control using 'deficit funding' as a way to help support our HOA. We are presently about 70% complete and expect to [do] a 'take-over transfer' within the next 12 to 18 months. Since 2012, construction has increased the community by about 80 new homes. All those recent sales have produced a fund referred to as 'capital contribution' that's collected at closing.
  • Small-HOA Challenges: When Owners Deal Privately with One Board Member

    20 Mar 2015 | 1:00 am
    Small associations often operation less formally than mega-associations, and often that works to everybody's benefit. But the familiarity that comes with compact associations can also result in difficult situations. Here's an example that actually happened at a small, six-unit association in the Midwest: Several owners typically take their issues and concerns to one or the other of the three board members. On Super Bowl Sunday, one of the owners was angrily texting a board member over and over. The board member responded several times, "Please bring your concerns to all members."
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    Cynthia D'Amour

  • Did Hell Freeze Over?

    Cynthia D'Amour
    24 Mar 2015 | 1:26 pm
    I am a proud Michigan State graduate. I loved going to school there. Was very involved. Even helped run the spirit block at the football games. In 1993, I moved to the Center of the Evil Empire (also called Ann Arbor) – for love. What else could cause this loyal Spartan to embrace the world of Maize and Blue? (Ann Arbor is home to the University of Michigan.) I loved James – a lot. For years, my blood ran proudly and loudly green. I cheered for Michigan State – and anyone playing Michigan! On football Saturdays, I was one of the few in our complex cheering when the other…
  • Poof! Gone Like Magic

    Cynthia D'Amour
    9 Feb 2015 | 9:30 am
    Saturday night, James and I decided to do a TV date. He wasn’t feeling that great. Needed to lay low. Plus we had good stuff to watch. Midway through the date, I got up to fix dinner. We ate in the family room. Enjoyed the food. And continued our viewing. An hour later, James could not find his phone. He had been playing on it earlier. And it disappeared around dinner. Poof! Just like magic. We looked everywhere. Under the couch. Around the room- including the secret places where the dogs hide their toys. Even under the dogs and their blankets. I called his phone with mine. Nothing.
  • Potential Side Effects from Embracing Your Feminine Power

    Cynthia D'Amour
    6 Feb 2015 | 12:06 pm
    Last night, I felt like I was watching pharmaceutical TV given all the ads for drugs. They had the big promise. And then the endless list of potential scary side effects. With lovely music and video in the background. I decided perhaps I too should come clean on potential side effects women may experience as they embrace their feminine power. I just did a coaching call with the 30 Days to a More Powerful You! participants yesterday. It was only week #3 – and they all noticed changes. Embracing your power can have powerful side effects very quickly. 95.7% of the women I’ve…
  • Your Body Tells All – Are You Listening?

    Cynthia D'Amour
    27 Jan 2015 | 2:03 pm
    We love attending the Michigan Women’s Basketball games. The athletes are passionate. The games intense. We have season tickets. Last night we decided to go over early to the game. We have our favorite seats behind the team. There was a big push to encourage attendance. We wanted our spots. Dressed in our Michigan fan gear, we left for the game. The stadium is about four miles from our house. About two miles into our drive, I realized I had forgotten our tickets at home. So much for arriving early. I turned the car around to go back to our house. I was frustrated and disappointed. I…
  • What Does Your Body Say?

    Cynthia D'Amour
    15 Jan 2015 | 12:15 pm
    Great clothes. Fabulous hair. Perfect makeup. All trumped by how you hold your body. When you don’t feel powerful it shows. In how you sit or stand. The way you hold your head. Power is an internal job expressed externally. It’s all about you. Wonderful, amazing you. You aren’t broken – you just need to unleash your power. If a hidden camera took a photo of you at work today, what would your body say about your power? Not sure what you need to do to change your power story? The 30 Days to a More Powerful You! program can help. Register now – the next…
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    Blog

  • 3 Tips to Turning Your Association into Something Your Members Can't Live Without

    1 Apr 2015 | 5:00 am
    Every leave the house without your cellphone? It induces a slight panic, doesn’t it? You wonder who will try and call you and what you’ll do in an unforeseen circumstance. Even the weight of your bag or pocket doesn’t feel right. Most likely you go back to retrieve it. Our phones are our lifelines, our connection to others, our communication devices, our ways to capture our days, fill in our knowledge gaps, and so much more. Wouldn’t it be great if we could be as indispensable to our members as their smart phones? You can. Well, almost, following these steps:
  • 4 Spring Cleaning Tips for Association Professionals

    31 Mar 2015 | 5:00 am
    Spring has finally sprung, and you know what that means – time for a little spring cleaning! Yup, time to clean up your desk, your house, and even your association. To help you get you started, check out these four spring cleaning tips for association pros:
  • Survey Says…Just Ask!

    30 Mar 2015 | 5:00 am
    For many associations, membership retention is the key to success. But it shouldn’t be your organization’s only measure of success. If you really want your association to grow, you need to bring back former members and engage with individuals who’ve never been members at all. But how do you engage with people who’ve never even heard of your organization? Simple. Survey them! 
  • Should I Stay or Should I Go? The Number One Factor Behind Membership Retention

    26 Mar 2015 | 5:00 am
    According to Nonprofit Marketing Guide.com, for the first time in five years, nonprofits consider donor retention to be a more important communication goal than donor acquisition – and we have to say, we agree. After all, what’s the point of acquiring new members if none of them are going to renew? We know, we know. Easier said than done. Retention strategies vary by organization, and what works well for some might be a total flop for others. That being said, there is one factor that contributes to membership retention no matter what industry you’re in, and that factor is value.
  • 25 Social Media Post Ideas for Your Association

    25 Mar 2015 | 5:00 am
    The success rate of social media in engaging your association’s members is directly related to your participation in it. Like the building of any relationship, it takes time. And there’s the rub. Because you can’t be successful unless you give it time and dedicated resources, and you can’t give it time and dedicated resources because you’re concentrating on other things like renewals and memberships, which could be solved if you engaged your members more (on...social media). See? There’s the problem again.
 
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    KiKi L'Italien's Acronym Soup

  • Association Chat: Focusing on Customers and Members

    31 Mar 2015 | 7:15 am
    Whether you call them customers or members, it is important to remember that the membership experience is a critical piece of an association professional's responsibility. We're going to spend an hour discussing how we can better serve our members and our organizations on the March 31, 2015 edition of Association Chat. How can we bring delight to our members? We will talk all about it and more during the chat.Here are the questions I'll ask this week:1. What is the value your org offers members? Why should they join?2. How does the pricing of your offerings either encourage or discourage…
  • Association Chat: The Digital Organization

    24 Mar 2015 | 8:21 am
    I've been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over, that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? We'll discuss during today's chat.Here are the questions I'll be asking this week:How has technology allowed your org to provide a more personalized focus on the customer or member?How has technology opened up new opportunities for more effective…
  • Challenges with Member Experience Facing Associations

    23 Mar 2015 | 5:42 pm
    What questions do you wish you could answer over again?Today I had the pleasure of talking with Todd Greer of Synervision - The Leadership Foundation for their weekly interview series. As usual, as soon as the interview wrapped, I immediately felt remorse for what was left unsaid. I have no right to claim that my brain is failing me, but sometimes I swear I am failing my brain.One of the big questions Todd asked me was about the challenges facing organizations today; especially as it pertains to experience for their customers or members. I can't even remember what over-excited words spilled…
  • Do I Still Belong In The Association Space?

    1 Dec 2014 | 9:56 am
    What does the future hold in store for me? The picture isn't clear.I never anticipated becoming an association executive.I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? These were the questions that plagued me whenever I wasn't worried about how to make my next strategic move to make more money and move up in position.What I learned was that working for associations was unlike working for a business in the corporate world.
  • What Birthdays Mean at 38-Years-Old

    24 Nov 2014 | 2:09 am
    I woke up this morning at 3 a.m. with a surge of energy and a house full of sleeping family members. I thought about trying to go back to sleep, but after a few minutes decided the effort was futile and headed upstairs to brew some coffee and read. It is my birthday today and I am now 38-years-old.Lately I've been investigating spirituality and trying to be open to what the universe is trying to tell me. Sometimes that means I realize great insights about myself and where I belong. Most often it finds me reaching rather than being, struggling while I would be better off letting go. There are…
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    Wired 4 Leadership

  • A Lesson for Aspiring Leaders

    Kerry Stackpole
    22 Mar 2015 | 12:26 pm
    A Parable for Aspiring Leaders . . . The young woman nervously held the three white envelopes in her hand. As the newly appointed non-profit CEO, she was about to meet with the entire Board of Directors for the first time. Her predecessor–a longtime nonprofit executive–had warned her the Board could be contentious at times. … Continue reading A Lesson for Aspiring Leaders → You are reading A Lesson for Aspiring Leaders from the Wired 4 Leadership blog.
  • Culture Made Me Do It

    Kerry Stackpole
    17 Feb 2015 | 5:13 am
    “Has culture become a legitimate basis for avoiding responsibility?” The concept of corporate culture burst on to management’s radar in 1982 with publication of Terrence Deal and Allan Kennedy’s groundbreaking book, Corporate Cultures: The Rites and Rituals of Corporate Life. The notion that financial results were not completely tied to financial planning, HR policies, or … Continue reading Culture Made Me Do It → You are reading Culture Made Me Do It from the Wired 4 Leadership blog.
  • Six Ways to Attract Engaged Members in 2015

    Kerry Stackpole
    6 Jan 2015 | 7:22 am
    Will “Castle and Moat” Strategies Help You Win Engaged Members? Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making … Continue reading Six Ways to Attract Engaged Members in 2015 → You are reading Six Ways to Attract Engaged Members in 2015 from the Wired 4 Leadership blog.
  • Showing The Love for Wired 4 Leadership 2014

    Kerry Stackpole
    23 Dec 2014 | 8:10 am
    Leaders have a lot to learn, me included. While you may be tempted to dismiss this notion as trite or cliché, it is and remains the central tenet of effective leadership. The rate of technical progress is increasing exponentially, we are discovering more effective ways to use our brains and bodies to learn, and leaders … Continue reading Showing The Love for Wired 4 Leadership 2014 → You are reading Showing The Love for Wired 4 Leadership 2014 from the Wired 4 Leadership blog.
  • Leaders: Five Ways To Step It Up in 2015

    Kerry Stackpole
    2 Dec 2014 | 6:35 am
    The economic reality of 2014 was far better than many expected.  Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. The continued gridlock in Congress and the coming shift in majority control fuels some uncertainty and likely … Continue reading Leaders: Five Ways To Step It Up in 2015 → You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.
 
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    aLearning Blog

  • News Flash: aLearning Trail Guide is Now Available in MORE e-versions!

    Ellen
    29 Mar 2015 | 11:50 am
    It’s been a long time coming, but aLearning: A Trail Guide to Association eLearning is now available for reading on your Kindle, Nook, or Kobo device. Prices range from $9.99 to about $13. I’ve always believed this book is best used in print format, but so many people rely on their tablets and phones for content now that I decided to release this book in these formats. The continued popularity of the aLearning book shouldn’t surprise any of us, but despite planning to retire the book, it sells consistently enough that I know its practical, step-by-step instructions and…
  • aLearning Trail Guide Now Available on Amazon

    Ellen
    25 Mar 2015 | 9:24 am
    Though I’d thought it was time to retire aLearning: A Trail Guide for Association eLearning, I continue to see sales and interest in the book — a great sign that online learning is alive and well and growing in the world of nonprofit and trade associations! Much has changed in the technology of elearning since the trail guide was originally published in 2009, but the step-by-step instructions for gathering what you need to develop, and then create, your association’s elearning strategy are still valid. When the book came out, it was the only place to get such detailed…
  • aLearning Trail Guide Going Dark

    Ellen
    9 Feb 2013 | 11:57 am
    Not my choice, but the days for ordering e-versions of aLearning: A Trail Guide to Association eLearning are numbered.* The e-reader enabled versions and possibly the PDF version will no longer be available after the end of this month. If you’ve been putting off purchasing the aLearning Trail Guide, don’t wait much longer. You can order here. For info on this book and others, click here. The print version will continue to be available (with its accompanying postage and shipping fees) for the foreseeable future. *Lulu.com has decided to no longer support DRM, which provides certain…
  • OOPS!

    Ellen
    7 Jul 2012 | 8:16 am
    My apologies! After promising that the tutorials and resources available at the aLearning Fundamentals site (an extension of ellenbooks.com) would continue to be available while the blog is on hiatus, my hosting service has dumped all its clients. I’m in the process of shifting the site to another hosting service which will take some time. If you need access to any of the tutorials or other resources before they’re back up and running, please contact me directly (my e-mail link is in the sidebar) and I’ll do what I can to get the materials to you another way. Hope…
  • Indefinite Hiatus

    Ellen
    24 Apr 2012 | 10:44 am
    Regular aLearning blog readers have probably noticed a sudden drop in activity here. No worries! We’re fine. But we are involved in some other areas these days and providing up-to-date insight on association-related elearning topics hasn’t been at the top of the list, sorry to say. Previous posts on various topics continue to garner so many hits daily that the blog will sit, waiting and ready for new posts, when the time comes. In the meantime, please know that the aLearning Fundamentals tutorials — always free and never requiring registration — are still live and will…
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    Find Your Passion. Land at the Top.

  • How Many Thank You Notes Are Too Many?

    Career Coach / Resume Writer for Association Executives
    18 Mar 2015 | 12:33 am
    When a client recently interviewed with more than 20 people, even I wondered – is it overkill to send a separate thank you note to EVERYONE? I didn’t have a clear answer, so I went to my “brain trust” – The National Resume Writers’ Association’s e-list. I posted this question and several of my generous colleagues responded with their insights. While no one thought it wasn’t necessary to send a thank you to all, some suggested sending it just to the highest-level person and referencing the others in their department. Still, the consensus was that there is no risk, but a…
  • 5 Salary Negotiating Mistakes to Avoid

    Career Coach / Resume Writer for Association Executives
    3 Feb 2015 | 4:00 am
    Discussing salary requirements with a potential employer can be nerve-racking. Ask for too much and you may not get the job. Ask for too little and you may miss out on a substantial amount of money. Knowing how to avoid the following seven negotiating mistakes can help you land the job of your dreams and get you the salary you deserve. Failing to research your competition. When you are interviewing for a job, you are competing with other qualified individuals pursuing the same objective. Knowing what skills and experience they bring to the table will help you understand your competitive…
  • FAQs About Job Offers: Part Three

    Career Coach / Resume Writer for Association Executives
    28 Jan 2015 | 8:00 am
    Question: I interviewed with a company yesterday and they mentioned that a background check is a standard part of their hiring process. I’m worried what a background check will reveal. What should I do? Answer: Don’t wait until you’ve been offered the job to address significant negative issues, such as a DUI or a bankruptcy. You don’t want any issues to “surprise” the employer. If you know a background check is part of the hiring process, you will want to disclose information during the interview process (or on the application, if it asks you about current or previous legal or…
  • New Year, New Job — How to Survive Your First Week

    Career Coach / Resume Writer for Association Executives
    13 Jan 2015 | 4:00 am
    After weeks or months of searching, you are finally starting a new role. Even as an established professional, the first week at a new position can be intimidating. Here are tips to help that week run as smoothly as possible. Take copious notes — Be ready to jot down everything from your supervisor’s schedule, to names of major clients, to where to find the extra coffee filters. The first week is filled with information overload, and in the stress and excitement it’s natural that some things will get lost in the shuffle. Spend some time at the end of each day organizing your…
  • The Four Tips Job Seekers Should Know About Working with Executive Recruiters

    Career Coach / Resume Writer for Association Executives
    9 Dec 2014 | 4:00 am
    Executive recruiters provide a useful service by determining the best candidates for open positions. This process helps businesses identify candidates who can fulfill the job, are dedicated, and will fit within the work environment. When seeking a job, it is important to look at executive recruiters as partners who can give you a leg up when climbing the ladder of opportunity. Use the four following techniques to dramatically improve your chances of employment while using an executive recruiter. View the recruiter as a long-term partner. When working with a recruiter, it is important to…
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    Latest Buzz - The Membee Blog

  • Generate Non-Dues Income With Your Member Directory

    DAB
    1 Apr 2015 | 8:46 am
    Membee’s Directory widget is full of features specifically designed to increase the visibility of your members. Whether its members searching for fellow members with certain skills, services, or backgrounds in a private member directory or a public directory promoting your industry members or your supplier/associate members, promoting members is what it is all about! If your members see value in your promotion of their products and services then Membee’s directory provides three straightforward ways to cash in on that perceived value and increase your organization’s non-dues income by:…
  • Membee's Directory Gets Powerful New Advanced Search, Mapping Features Mobile-Friendly Design

    Michelle Hui
    18 Mar 2015 | 3:46 pm
    We’ve been hard at work here in the Hive adding some great new features to your directory. We are very excited about these new features and are pleased to announce in our upcoming release of Membee, the directory will include: Stronger Google Map Integration Redesigned Advanced Search New Advanced Search capabilities Mobile Friendly Design Google Map Integration Comes to Search Results Ever get lost or need a bit of help getting somewhere? Does “Google it” come to mind? Guess what… Membee’s directory now has Google Map integration built into the search results. Not only can visitors…
  • Set It Forget It! Automated Membership Cancellation

    Michelle Hui
    11 Mar 2015 | 4:39 pm
    Got 4 minutes? Checkout this video to see how Membee makes it easy to automatically and professionally cancel delinquent members while maintaining good karma. After all, cancelled members are future members, they just don’t know it yet! Create a Lasting Positive Impression Within the membership life cycle, all good things must come to an end. There will come a time where you need to run the cancel or suspend members process often because the member has unpaid dues, or has decided not to renew their membership for whatever reason.  You can use Membee’s Cancel/Suspend Membership Automation…
  • Increase Retention Thru Automated Invoice Reminders

    Michelle Hui
    5 Mar 2015 | 3:10 pm
    Want to increase member retention by sending them automatic friendly reminders of their invoices? Membee’s Automated Invoice reminders is a great way to not only allow you to automatically reach out to your members and remind them of all the great benefits of membership, but send a friendly reminder of their outstanding invoice(s). How Can I Increase Invoice Payments? An important part of your organization is your renewals. It is the members that make your organization what it is and keeping in contact with them is essential. Here at Membee, we are always looking for ways to decrease the…
  • Quickly Review All Emails Sent By Membee

    Michelle Hui
    25 Feb 2015 | 3:21 pm
    Need to confirm an email was sent to a member or a staff member? Membee gives you a quick an easy way to view the emails that have been set  within the past 31 days and even view the content of the emails. The Email Log feature is a great tool to ensure that your communication is being sent. Quick And Easy Way to Check The Emails That Are Sent By Membee Communication is the key to all great relationships, and the Email Log is a great tool to ensure that the emails are being sent out. The Email Log provides a list of system emails that have been sent out which includes: Member Access –…
 
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    The Chamber Pros Community

  • Are You Hurting Your Chamber Brand?

    Christina Green
    1 Apr 2015 | 3:00 am
    In today’s world that is focused on engagement, engaging in the wrong way can be as detrimental as not engaging at all. If you’re doing (or not doing) any of the following you may want to reconsider its effect on your chamber brand. Things That Hurt Your Chamber Brand   Nobody hurts their brand on purpose but […]The post Are You Hurting Your Chamber Brand? appeared first on The Chamber Pros Community.
  • How Your Chamber Can Encourage Hometown Tourism

    Christina Green
    31 Mar 2015 | 4:00 am
    Living in Florida I have lots of opportunities to be a tourist in my own hometown because we do quite a bit of entertaining, particularly after this winter. But many people are not as fortunate as I am to have out-of-town relatives (wink, wink) so they don’t explore their own towns often. Creating a Play […]The post How Your Chamber Can Encourage Hometown Tourism appeared first on The Chamber Pros Community.
  • Chamber Conference Room Policies

    Christina Green
    30 Mar 2015 | 3:00 am
    Do you have a conference room in your chamber building? Are members allowed to use it? On the Chamber of Commerce Professionals Group on Facebook, a member recently asked: Looking for conference room policies, please. If members may use for free, do you have a set number of hours per month/year? If you charge, what […]The post Chamber Conference Room Policies appeared first on The Chamber Pros Community.
  • Improve Your Lunch and Learn Sessions With These Crowd-Pleasing Topics

    Christina Green
    27 Mar 2015 | 3:00 am
    A member of the Chamber of Commerce Professionals Group on Facebook  asked: What are your best attended seminar/lunch & learn topics? Chamber professionals from all over the country rang in and here are some of the most popular topics they suggested for drawing a crowd: Google+ Seminar (or other social media learning): everyone thinks they should […]The post Improve Your Lunch and Learn Sessions With These Crowd-Pleasing Topics appeared first on The Chamber Pros Community.
  • 5 Engagement Ideas Your Chamber Can Do in Minutes a Day

    Christina Green
    26 Mar 2015 | 3:00 am
    Time. It’s the biggest problem chambers have. Not enough time to effectively engage everyone you want to. It’s time to make the most of your stolen moments — minutes in between meetings, waiting for someone to pick up the phone, things you can do while you’re texting someone, etc. — all of that time we […]The post 5 Engagement Ideas Your Chamber Can Do in Minutes a Day appeared first on The Chamber Pros Community.
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    XYZ University

  • The World’s Aging Workforce and What Your Business Should Do About It

    Sarah Sladek
    19 Mar 2015 | 5:09 am
      XYZ University publishes Scary Stats each Halloween, and this latest stat just might be the scariest of 2015: Despite projected growth in the global population from 6.9 billion to 7.6 billion in 2020, the working-age population is expected to decline. In fact, aging will likely add 360 million older people (Baby Boomers) to the world’s pool of those not participating in the labor force. There are few exceptions to this aging trend. India’s workforce is getting younger with one-third of the country’s population under the age of 15. Other developing market economies with young…
  • Rookie Talent: Avoiding a Kodak Moment

    Sarah Sladek
    7 Jan 2015 | 2:07 am
    During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography. In 2012, the company filed for Chapter 11 bankruptcy protection. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers,…
  • What would Scrooge do?: Planning for workforce future

    Sarah Sladek
    18 Dec 2014 | 12:35 pm
    Tis the season for the celebration of one year’s end and another year’s beginning. Amidst all the champagne and time spent with family and friends, I encourage you to ponder the future–but perhaps a little differently than usual. Most of us are familiar with the famous story by Charles Dickens, A Christmas Carol. In the story, a miser named Ebenezer Scrooge is visited by three ghosts: Christmas Past, Christmas Present, and Christmas Future. Scrooge finds the third ghost the most fearsome, and the ghost’s warnings about his future transform him from…
  • Culture and the Bottom Line: Why burritos are outperforming the S&P 500

    Sarah Sladek
    8 Dec 2014 | 6:51 am
    You can’t put a price on culture. Or can you? Danny Meyer is a renowned New York City restauranteur and the CEO and founder of Union Square Hospitality Group. He believes success in any business is based on culture. In 2009 Meyer appeared on Jim Cramer’s show Mad Money. On the show, Cramer’s producers surprised him by wheeling out a tray featuring food from various public restaurant companies: a lobster from Red Lobster, a bowl of spaghetti from the Olive Garden, a Big Mac from McDonalds, a steak from Ruth’s Chris Steak House, and a burrito from Chipotle. Cameras are on Meyer and…
  • Want to ace the interview? Strategies for Gen Y job-seekers

    Sarah Sladek
    4 Nov 2014 | 4:40 pm
    Did you know? One of the biggest complaints employers have about Generation Y (1982-1995) is that they’re not prepared for interviews, and many employers consider hiring Gen Ys a risk because they leave their jobs faster than other generations and they are difficult to manage. Prove that you’re a return on investment. Share a past work experience during the interview to help the employer understand how hiring you will bring the company more value than your salary. Bring a business card and samples of your work to the interview. Get a good reference – a knowledgeable expert with many…
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    Event Garde Blog with Aaron Wolowiec

  • Bonus Content – Event Garde e-news – April edition

    Kristen Parker
    31 Mar 2015 | 2:23 pm
    Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. Q & A with Jeff Hurt, Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting Q: It’s a Saturday night. What would we most likely find you doing? A: Catching up on a favorite series like “House of Cards,” “Orange Is The New Black,” “Scandal” or “How To Get Away With Murder” before I go out with a few friends for a quick dinner. Q: If you had to title a book that best sums up your life, what would it be? A: “From The Mixed Up…
  • Nonprofits and associations are hiring…even in a candidate’s market

    Kristen Parker
    31 Mar 2015 | 5:31 am
    We’re nearing college commencement season. In about six to eight weeks, excited college graduates around the country will don their caps and gowns, ready to hit the workforce with enthusiasm and a bit of trepidation. And so, once again, we’re reading a lot about hiring – and in some cases, lack thereof. But there’s good news for graduates and jobseekers in general: Associations and nonprofits are hiring. According to a recent report by Professionals for Nonprofits, nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. And, with…
  • Time for a MOOC-like makeover

    Kristen Parker
    24 Mar 2015 | 5:40 am
    Massive Open Online Courses. The public seems to embrace them, while higher education remains skeptical of their educational value. But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC? Essentially, it’s a teaching format that’s open and accessible to learners around the globe, provided they have Internet access. A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7…
  • Your next event needs its own War Room

    Kristen Parker
    17 Mar 2015 | 6:17 am
    This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc., which specializes in providing app technology for eventsIt was originally posted on the Guidebook Resources blog. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. As we discuss ways to make events extremely personal and give our attendees true experiences that exceed their expectations, it’s hard not to wonder, “What do the actual logistics of something like that that look like?” That’s where the concept of The War Room…
  • The public is listening and associations are spending

    Kristen Parker
    9 Mar 2015 | 5:58 pm
    As a public relations professional, imagine my excitement when I stumbled across a new report that found associations are spending an unprecedented amount of money to sway public opinion. No, I’m not excited that associations are shelling out big bucks, but it’s validation. It’s true that we’re spin doctors, but we’re there when you need us. It’s our job to help you sort through the clutter of public confusion, misinformation and media madness. Last month, the Center for Public Integrity released a report on the PR spending of Washington, D.C.-based trade associations. “It’s…
 
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    MultiView Blogs | True Stories from a Life in Digital Media

  • B2B Programmatic Challenges, Opportunities and Best Practices: An Interview with MultiView Data Expert, Carl Robitaille

    Mari Holman
    31 Mar 2015 | 2:37 pm
    Carl Robitaille, MultiView’s senior manager of programmatic strategy and performance, lives and breathes B2B data-driven advertising. On a daily basis he helps clients and their dedicated account managers excel in targeting buyers. MH: Have you noted a difference in programmatic strategy methodologies for B2B vs. B2C? Carl Robitaille: B2C is much more cut and dry compared to B2B. For instance, if you are looking for a pair of sneakers, you can conduct a simple keyword search and be targeted with a relevant ad for it. Relatively speaking, it is pretty easy for that advertiser to recognize…
  • Urban artist Abel Garcia creates art for MultiView HQ

    Mari Holman
    30 Mar 2015 | 2:37 pm
    How many B2B marketing solution companies would ask a graffiti artist to revamp their headquarters? MultiView invited Abel Garcia, a celebrated Dallas-based artist, to create a unique graffiti-style mural for their Dallas office Tuesday,  Feb. 10. MultiView believes that all people have the ability to unlock their potential through creative problem-solving and thereby become “artists” in their own right. Abel, like MultiView, stands in a league of his own. He falls outside of the boundaries of the “traditional artist.” He began his career in Las Cruces, New Mexico with a love for…
  • Content marketers aren’t just strategists – but tacticians

    Mari Holman
    11 Feb 2015 | 8:53 am
    There is no room for individuals that work purely as strategists in mid to small sized marketing organizations. Everyone must be skilled at something, and strategy itself, I would argue, is not a skill. Good strategy is nothing without the means or abilities to actually implement it. Your strategic skill is overrated if you cannot write, design, curate or create anything worth promoting in the first place. Content marketers can only master their craft through developing advanced proficiencies in creating a particular type of content. One does not have to claim to be a writer, designer,…
  • What are you thankful for?

    Austin Dicharry
    24 Nov 2014 | 11:07 am
    Watch MultiView’s Good Company – Documenting the entrepreneurial spirit of American Business. In today’s stressful, technologically-connected world, it’s often difficult to find time to stop and reflect on the blessing in our lives. And while each of us face challenges every day, there’s so much to be thankful for – our family, our health, our freedom. Life is indeed precious, but you just never know what new, unexpected hand you might be dealt. Just ask the 1 in 10 American soldiers that, according to Veterans Inc., were disabled by injuries sustained in combat. Or talk to…
  • Overcoming your sales fears

    Mari Holman
    21 Oct 2014 | 11:20 am
      Sometimes, the thought of selling strikes one with fear. What do I say? What if I mess up? Am I the right person for this? They don’t think they have any experience. Clearly, this person is in denial. Keep in mind, most people probably sell something every single day – whether they realize it or not. How did they convince their friend to try a new idea? Get their parents to do x, y and z? Didn’t one have to ‘sell’ themselves to get a job? We are all sales people to a certain extent, and one don’t necessarily have to work on the sales floor to know how to communicate and…
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    Association Adviser

  • Don’t Be a One Trick Pony at Recruitment

    Peter Weddle
    31 Mar 2015 | 6:08 am
    Sponsored content Four key steps for attracting top talent Trying to recruit top talent with a single technique is like trying to win a football game with the same passing play or trying to win The... For more about this topic, click on the headline.
  • 5-Minute Mobile Update

    Marcus Underwood
    23 Mar 2015 | 7:15 am
    With technology changing at breakneck speed, we had only a few minutes to sit down with Naylor’s Chief Innovation Officer, Marcus Underwood, for a technology update for association executives. The... For more about this topic, click on the headline.
  • Our Favorite Corner Office Insights of the Past Half Decade

    Hank Berkowitz
    23 Mar 2015 | 7:00 am
    It’s hard to beat a career in which you’re wearing multiple hats, surrounded by dedicated people, collaborating constantly, championing important causes and compensated well. The post Our Favorite... For more about this topic, click on the headline.
  • Disruption: It’s So Hot Right Now

    Elsbeth Russell
    17 Mar 2015 | 8:01 am
    There are disruptions that take us out of the status quo and the game-changing kind that alter the future of entire industries. What little steps or big initiatives has your association put in place... For more about this topic, click on the headline.
  • Can Associations Keep Pace in the Tech Race?

    Hank Berkowitz
    17 Mar 2015 | 6:43 am
    After five years, the answer is clear—the more things change, the more things change. But don’t let us drone on. To paraphrase management guru Stephen Covey, “People are so busy sawing, they tell me... For more about this topic, click on the headline.
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    Smooth The Path

  • Community: An Untapped Opportunity for Associations

    Amanda Kaiser
    31 Mar 2015 | 2:21 am
    Love, sex and marriage were all covered, as promised in an interview between Helen Fisher, a human behavior researcher, and Krista Tippet, host of the popular On Being podcast, but while those three sensational topics were interesting so was the conversation about community. Specifically the profound changes in the average american’s experience of community. For thousands […] The post Community: An Untapped Opportunity for Associations appeared first on Smooth The Path.
  • 5 More Things Exceptional Associations Do

    Amanda Kaiser
    26 Mar 2015 | 2:29 am
    Related: The evolution of member service for associations Which story are you telling? The problems we solve for association members The post 5 More Things Exceptional Associations Do appeared first on Smooth The Path.
  • The Association Who Is Closest To Their Members Wins

    Amanda Kaiser
    25 Mar 2015 | 2:23 am
    Gastric bypass surgery was not at all the topic of the call. I had been conducting routine member interviews. During one of these calls I found myself in lengthy and heart-felt conversation about how the surgery, a last option for most, saved this member’s life. She talked about how she now has time with her […] The post The Association Who Is Closest To Their Members Wins appeared first on Smooth The Path.
  • We Choose What Kind of Association We Want to Be

    Amanda Kaiser
    24 Mar 2015 | 2:40 am
    We can choose: fact-based marketing or brand stories that connect. handing out bags and badges or a warm welcome at our conference. to obsess about the top benefits members love now or we can start learning about emerging problems and work to solve those problems. sending an invoice as a renewal notice or fun, clever, […] The post We Choose What Kind of Association We Want to Be appeared first on Smooth The Path.
  • The Problems We Solve for Association Members

    Amanda Kaiser
    19 Mar 2015 | 2:26 am
    You are searching for problems. Your member’s problems that is. What are your member’s problems? Because that’s where your opportunity lays. Related: How do associations attract younger members? 2 Member trends hurting associations Association storytelling is different marketing The post The Problems We Solve for Association Members appeared first on Smooth The Path.
 
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    NSC Strategies » Blog

  • Engaging Grand Challenges: A Four-Step Process

    Robert Nelson
    31 Mar 2015 | 5:30 am
    Successfully engaging in grand challenge strategy starts with CEO leadership and passion. But, it takes a team to identify a noble purpose that is a match for your organization and a village to develop a grand challenge strategy. As the world continues to get smaller and association executives seek vehicles to ensure a future where their organizations thrive, the answer may lie, in part, in embracing a grand challenge initiative. Engaging in grand challenge strategy gives back to society and pays benefits to the association, yet so few associations take a leadership role in this area. Often,…
  • Grand Challenge Engagement Benefits Associations

    Robert Nelson
    24 Mar 2015 | 5:30 am
    Addressing grand challenges can benefit your association, and deliver value to your members and the broader community. If your end goal is to deliver value, increase member engagement, increase retention and membership / customer growth, and elevate the prominence of your organization and industry / profession you represent, a grand challenge strategy might be the answer. Today we are confronted with an ever-growing list of grand challenges ranging from hunger to global warming to water scarcity to disease. There are also complex challenges that are unique to various global supply chains.
  • How Do You Know When it’s Time to Step Down?

    Robert Nelson
    24 Feb 2015 | 5:30 am
    You’ve been CEO at the association for a few years, you’re three months into the new term of a chairperson and despite everything you’ve tried you know that you’re not going to be able to develop a true partnership with the new chairperson, who may very well be chair for the next two years. You’ve been in your post for a number of years. Everything is moving along smoothly. The chairperson and the board understand their roles vis-à-vis your role as CEO. The association has been hitting its strategic and operational goals and incremental progress has made in each of the last few…
  • Board Orientation: A Development Framework

    Robert Nelson
    17 Feb 2015 | 5:40 am
    If you are considering developing a board orientation program for the first time, it is important to begin with the understanding that a sound board orientation program is more than just an orientation session. If you already conduct a board orientation program and are looking for ways to improve the orientation process, think beyond the orientation session. The board orientation process begins with the first board recruitment call to the prospective board member and ends with a formal evaluation of the process. In between, there are many steps and opportunities to familiarize the board…
  • Designing an Engaging Board Orientation Session

    Robert Nelson
    10 Feb 2015 | 5:40 am
    When designing a board orientation session, it is important to keep three key factors in mind. First, you must consider what a new member of the board needs to feel comfortable and to become a contributing member as soon as possible. Second, you want to instill in the new members a clear sense of their importance to the organization. Third, you want to design a program that is inviting and motivates veteran board members to attend. An intellectually stimulating, engaging, interactive program is an imperative. Remember, first impressions count and your orientation session sets the tone for the…
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    A Blog by Partners in Association Management

  • Meeting Toolbox Essentials

    partnersinassociationmanagement
    31 Mar 2015 | 11:35 am
    By: Lauren Asbell, CMP One of my favorite parts of magazines is when they ask people “What’s in your bag?”.  You can gain great tips on beauty products, books, how to pack, etc. We have a few meeting planners in our office and I always like to take a peek at what they have in … Continue reading Meeting Toolbox Essentials →
  • What’s Your Game Face?

    partnersinassociationmanagement
    30 Mar 2015 | 1:22 pm
    By: Kristi Spargo I believe that the ability to maintain neutrality on your face regardless of whatever emotion is being felt is an under-recognized valuable skill in the professional world.  There are some people that are oblivious to others and will carry on a conversation without an upwards glance. Yet there are many more people … Continue reading What’s Your Game Face? →
  • Business Travel Lessons – The Hard Ways

    partnersinassociationmanagement
    24 Mar 2015 | 1:34 pm
    By: John Ricco, CAE I swear I didn’t mean for this to happen, but it did. I was in Las Vegas on business and needed to overhaul my entire travel plan home. O.K. so that’s not exactly the Hangover-esque tale of debauchery you were hoping for, but it got you reading, right?  Until recently, I … Continue reading Business Travel Lessons – The Hard Ways →
  • Successful Event Execution or Disorganized Chaos!

    partnersinassociationmanagement
    20 Mar 2015 | 6:45 am
    By: Jill Jackson, CMP In event planning there is a never-ending “to do” list when it comes to preparations and perfecting execution of successful events. Most who don’t plan meetings and events full-time either believes it is fun or dread every minute of it! For me, I guess I have been involved in some type … Continue reading Successful Event Execution or Disorganized Chaos! →
  • It’s all about that green, ‘bout that green…

    partnersinassociationmanagement
    17 Mar 2015 | 7:06 am
    By: Christina Welty, MA St. Patrick’s Day – lots of history, celebrations and definitely green everywhere! According to the History Channel, Saint Patrick (the patron saint and national apostle of Ireland) was actually born in Roman Britain.  He was kidnapped and brought to Ireland as a slave at the age of 16.  He later escaped, but returned … Continue reading It’s all about that green, ‘bout that green… →
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