Association Management

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  • Why Community Manager Should Be Your Association's Next Hire

    Maggie McGary.com
    Maggie McGary
    14 Nov 2014 | 6:35 am
    It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.The article talks about how startup community managers are “Part sociologists, part event planners, part product…
  • Making Sense of Social Media Analytics

    Maggie McGary.com
    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • Four Keys to Writing Good Marketing Copy

    Spark Consulting
    Elizabeth Weaver Engel, CAE
    9 Dec 2014 | 7:50 am
    How do you write good marketing copy? In a nutshell:  Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s. What’s your call to action? If the answer is, “I don’t have one,” don’t send the…
  • New CEO? Five Ideas To Help You Thrive.

    Wired 4 Leadership
    Kerry Stackpole
    22 Sep 2014 | 10:31 am
    Congratulations! You’re the new CEO. Ruh-roh! Now what? Every leader faces the inherent challenge of making their mark. None more so than a newly appointed CEO. When you are the new CEO, you face an emotional landscape that differs markedly from the otherwise already challenging task of just being a fresh face. As you take … Continue reading New CEO? Five Ideas To Help You Thrive. → You are reading New CEO? Five Ideas To Help You Thrive. from the Wired 4 Leadership blog.
  • Mobile Apps and Cloud Had Biggest Impact on Associations in 2014

    Association Adviser
    Association Adviser staff
    12 Dec 2014 | 9:17 am
    Is your travel budget still tight? Sure. But 2014 may go down in the books as the year that the majority of association folks officially unchained themselves from their desks. The post Mobile Apps... For more about this topic, click on the headline.
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    Spark Consulting

  • Four Keys to Writing Good Marketing Copy

    Elizabeth Weaver Engel, CAE
    9 Dec 2014 | 7:50 am
    How do you write good marketing copy? In a nutshell:  Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features. Present your offer from your audience’s perspective, not the association’s. What’s your call to action? If the answer is, “I don’t have one,” don’t send the…
  • Seven Keys to Great Testimonials

    Elizabeth Weaver Engel, CAE
    3 Dec 2014 | 7:42 am
    One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>? What are your 3 favorite things about your participation and why? What’s the most valuable aspect of your participation and why? Please tell us about any specific success…
  • The Mission Driven Volunteer Rides Again!

    Elizabeth Weaver Engel, CAE
    18 Nov 2014 | 6:58 am
    Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the questions during the Q&A. So we’re answering them now. What do I do about volunteers who are invested in the old way of doing things (standing committees, hierarchy, “paying your dues” before you can get involved, etc.) and don’t want to change? PH: Start outside the system. That is look for places where you haven’t used volunteers to try new…
  • Five Tips for Overcoming Your Fear of Sales

    Elizabeth Weaver Engel, CAE
    12 Nov 2014 | 7:03 am
    One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)? Understand that selling is really about matching problems to solutions. (Which also means that if your solutions don’t match their problems, you need to be willing to walk away.) Realize that selling = making connections. Ask questions and listen to the answers. (Exhibit booth pet peeve #1: the exhibitor is doing all the…
  • More Tips to Improve Your Open Rate

    Elizabeth Weaver Engel, CAE
    5 Nov 2014 | 5:49 am
    Tips to help your blast emails shine, Part 2:  Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. Avoid jargon and acronyms – This is hard in associations, but do your best and be sure to define any acronyms you do use. Short paragraphs – People scan emails, so you need to write in a scanable way, which means short sentences and paragraphs. Even…
 
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    Maggie McGary.com

  • Digital Cleanup Plan for a Fresh New Year

    Maggie McGary
    22 Dec 2014 | 8:24 am
    Here we are again at the end of another year. While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Suffice it to say that it will go down in my personal history as the year I learned some sad truths about people and life...which, I guess, is a blessing because it makes me appreciate my family and true friends and good health all the more. So here’s to 2015 being awesome, right?!Another thing that 2014 brought was just a ridiculous onslaught of information via too many channels as information overload seemed to cause marketers to ratchet…
  • Associations With Engaged Communities Have Higher Retention Rates

    Maggie McGary
    2 Dec 2014 | 10:00 am
    If you read this blog, you know I’m obsessed with two things: associations and community management. I’ve been happy to see a slight uptick in associations hiring community managers this year--although salaries seem to be significantly lower than the average salaries reported in the Community Roundtable's recent salary survey (the average salary for community manager is almost $70k; the average association community manager salaries that I have seen have been significantly lower than that). And I truly believe that successful online communities are a key ingredient in…
  • Why Community Manager Should Be Your Association's Next Hire

    Maggie McGary
    14 Nov 2014 | 6:35 am
    It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.The article talks about how startup community managers are “Part sociologists, part event planners, part product…
  • Really, Internet? Is This What Social Media Has Become?

    Maggie McGary
    5 Nov 2014 | 6:00 am
    Maybe it’s just because the leaves are falling off the trees and it now gets dark at 5:30 pm and I’m depressed that winter’s almost here. Maybe it’s run-of-the-mill social media fatigue. Maybe it’s because I finally dropped my iPhone one too many times yesterday and the screen finally shattered. All I know is that when I read about Alex from Target, it just depressed the crap out of me. And now, 24 hours after I wrote this original post, it depresses me even more.*What’s depressing about a nice kid working at Target becoming Internet famous for no reason? Beats me…all I know is…
  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
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    Velvet Chainsaw | Midcourse Corrections

  • Four Commitments That Block Conference Reinvention

    Jeff Hurt
    22 Dec 2014 | 11:28 am
    Some conferences keep pace with changing times. Others seem stuck in a time warp. Tradition led them to success in the past and they expect it will in the future. Most organizations respond to changing times in some way. Many respond by increasing the flurry of activity that has resulted in past success. Usually, that’s the wrong response. Active Inertia: The Early Failure Warning Sign Active inertia is the primary reason organizations fail to adapt to changing business environments says professor and author Donald Sull. Active inertia is the use of the same patterns, processes and ideas…
  • The Future Of Learning And Technology 2020: Preparing For Change

    Jeff Hurt
    17 Dec 2014 | 9:48 am
    The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of course, learning research trends. Will your organization be ready and prepared to take advantage of these…
  • License Attendees To Drive Their Brains To The Streets Of Increased Conference Value

    Jeff Hurt
    16 Dec 2014 | 12:19 pm
    The majority of your conference attendees believe that their conference learning is all about self discipline. They think that the more conference education sessions that they attend, the more information they can absorb. The only strategy they know is to strive hard and fast to physically hear as many speakers as possible. That intentional effort rarely works. Usually, it backfires. Part of our challenge is that we don’t understand our own brains. License To Drive To help your registrants increase their conference value, we need to help them know how to drive their brains. Sharing…
  • Six Early Behavioral Warning Signs To Monitor Your Conference Sustainability

    Donna Kastner
    12 Dec 2014 | 8:42 am
    From https://www.flickr.com/photos/80497449@N04/7417419582 Understanding conference shatterpoints is critical to comprehending your conference’s financial sustainability. Essentially, conference shatterpoints are fault lines pointing to areas of vulnerability. They’re leading indicators that illustrate areas of weakness that usually don’t fully appear in your results until years later. You want to know about these imperfections before it’s too late. Detecting them early and reversing those trends can lead to years of conference success. Measureable Conference Shatterpoints Measurable…
  • Since We Are Already Doing What We Are Doing It Cannot Be Too Risky-NOT!

    Jeff Hurt
    9 Dec 2014 | 8:42 am
    We frequently avoid change. We take comfort in doing the same thing over and over again. It feels safe. When it comes to making changes to a conference or association service, we opt to do what we’ve done in the past. It’s easier. We know the outcome. We believe it’s less risky than changing. Putting Risk In Context I would argue that doing what you’ve always done in the past is one of the riskiest things you can do. It can result in eventual demise. Don’t believe me? Consider Kodak, Blockbuster, Firestone Tire & Rubber (which used to be the leading tire manufacturer), Borders…
 
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    Membership Marketing Blog

  • Membership Recruitment Dues Discounts: The Do’s and Do Not’s

    2 Dec 2014 | 12:59 pm
    The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association.As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members.  And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected. However, there is a difference between a well-planned, tested, and strategic use of a special offer and -- to use a football term -- an end…
  • Lifecycle Marketing: The Foundation for Membership Marketing

    15 Oct 2014 | 1:47 pm
    At this time of year, many of my clients are working on their 2015 membership marketing plans.  If that is the case for you, be sure to step back as you plan and keep in mind the big picture.  Membership is all about relationship.  There is a marketing lifecycle that you need to keep in mind.   In membership, the marketing lifecycle segments the membership experience into five consecutive steps:1.      Awareness is when prospects first discover you.Awareness is typically developed through a proactive online presence using the multiple…
  • Presentation Materials for the 2014 Membership Marketing Benchmarking Report

    9 Sep 2014 | 1:59 pm
    Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations.  To make presenting this information easier, I have uploaded a presentation ready copy of the report.  Feel free to use it.   My only request is that you provide attribution with any data from the report that you present.   The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.
  • ASAE Session: Emerging Hybrid Membership Models

    19 Aug 2014 | 8:22 am
    Last week I had the opportunity to present at the ASAE Annual Meeting with Greg Melia and Krista Barnes on the opportunities and challenges associations are seeing with hybrid membership models.I also wanted to share the information and slides here. Hybrid membership models take a long term marketing concept called product line extension and apply it to an association’s membership product.  Many associations are moving away from a traditional “one size fits all” membership and instead offering a portfolio of membership options that allow a prospect to select a package that…
  • Four Sources for Inbound Membership Marketing

    31 Jul 2014 | 12:07 pm
    At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects.  But most groups still say, “I want more!”This is when inbound membership marketing can become an important new contributor to your media mix. Inbound membership marketing helps you reach new prospects that you may not have interacted with before and allows them to raise their hand and come to you in search of the very information and products that you produce.Here are four proven sources to feed you inbound marketing…
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    SocialFish

  • Coming soon!!! When Millennials Take Over – Preparing for the Ridiculously Optimistic Future of Business

    Maddie Grant
    19 Dec 2014 | 6:36 am
    We’re in the home stretch… the book will be out in early 2015!!  Find out more here and ask us about bulk pre-orders for your organization’s next conference.
  • [Cool Social Tools] Hot Online Community Platforms for 2015

    Maddie Grant
    18 Dec 2014 | 4:00 am
    Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform. You must explore your options! It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! We’re doing it again for 2015 and we’re proud to announce the participants. Listed alphabetically: CareHubs: Relatively new on the scene, this online community platform’s killer app…
  • How to Get Engagement From Your Community

    Maddie Grant
    17 Dec 2014 | 4:00 am
    I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community. “Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there — from the favelas of Rio to the streets of North Philadelphia. What’s made their projects succeed? In this funny and inspiring talk, the artists explain their art-first approach — and the importance of…
  • Five Cool Decks About Content Strategy

    Maddie Grant
    16 Dec 2014 | 4:00 am
    I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein Acquia Slides from Simon Mainwaring Measuring and Managing A Social Media Presence from Beth Kanter Managing the politics of content from Content Company ————- (photo credit)
  • The 2014 State of Digital Transformation

    Maddie Grant
    15 Dec 2014 | 4:00 am
    Lots of good stuff in this Altimeter report on Digital Transformation. Jamie Notter and I have a whole chapter on Digital in our forthcoming book. Watch this space, you’ll hear a lot more about it soon! MOST IMPORTANTLY – see slide 36 – the number one challenge facing digital transformation is “changing company culture”. That’s the core of the work we do through our new consulting practice, Culture That Works. Check us out. [Slides] The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare ———…
 
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    Mariner Management

  • New Year's Resolution Time!

    18 Dec 2014 | 12:45 pm
    The year is almost done, which means many of us are starting to ponder our New Year’s Resolutions (again!). We’ll spend the coming days in quiet reflection on where we failed in 2014 and how we can better ourselves in 2015. Whether it’s making changes to our physical, mental or spiritual well-being, we’ll forge ahead with a list of resolutions written in the spirit of renewal. And we swear that this time, we’ll do it all!
  • Mild musings from the front desk...

    25 Nov 2014 | 12:04 pm
    I was sent an old high school picture by a friend, which by itself was horrifying. But what really struck me was the text underneath.
  • Adapting Mission Driven Volunteering for Small Associations

    18 Nov 2014 | 1:22 pm
    Earlier this month, Elizabeth Weaver Engel MA, CAE (Spark Consulting LLC) and I were excited to participate in the first Wild Apricot Expert Webinar to talk about our favorite topic: Mission-Driven Volunteering. The session was well-attended and there were lots of questions - too many to cover in the hour so we created a blog post to continue the conversation.
  • Fixing the Volunteer Pool: The Talent Scout

    12 Nov 2014 | 8:14 pm
    There is no easy answer to fixing the volunteer pool but the answer really isn’t complicated either. At issue is that our approach is too often reactive not proactive. We look to fill empty seats instead of building an engaged membership. One way to shift gears is to think of this as building a farm team … a feeder system like we see in sports.
  • Volunteer Tricks & Treats

    31 Oct 2014 | 5:35 am
    Halloween can happen any day of the year for some volunteers and for a few it maybe be like living through Ground Hog Day. Oh the tricks we play on volunteers ... let's shift to treating!
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    Condo Association Management Blog

  • President of Co-op Association unsure of financial confidentiality

    22 Dec 2014 | 5:00 am
    I am the newly appointed President of a Connecticut Co-op Association. One of our former Board of Directors members is requesting all of our financial information. My response was that, when I was just an owner and she was on the Board, I was told I did not have access to that information. She responded and cited substitute House Bill 6672, saying that access should be granted. I’ve attempted to look this up, but don’t know how this applies to our 36 unit cooperative. Does anyone have any insight?
  • Rules on pricing condo units foreclosed by the Condo Association?

    21 Dec 2014 | 5:00 am
    I am a new Board member in a Texas Condo Association. Over two years ago, the Association took the deed to one of the condo units for nonpayment of dues. Now, the Board wants to list the condo unit for sale. The Condo Association Property Manager is saying that we cannot price the condo unit at market rate, but at a price equivalent to out-of-pocket expenses, ostensibly because it might appear the Association foreclosed in order to make a profit. Is the Condo Association Property Manager correct in their judgement? Is the Condo Association limited in pricing, even after the duration of two…
  • Condo owner has question on statute of limitations for debt payment

    20 Dec 2014 | 5:00 am
    What is the statute of limitations on payment of debt in order for a previous condo owner to get their condo unit back?
  • Condo Association member has questions about divvying up water bill

    19 Dec 2014 | 5:00 am
    I’m a condo owner in a New York Condo Association. Our condo is a three story building with 7 apartment blocks, 3 apartments in each block. For many years, we’ve paid or water/sewage from our maintenance fees as a common charge. Recently, it has been discovered that the city DEP actually has water meters installed in each block – one meter per 3 apartments. Some condo owners have requested a change such that the owners in each 3 unit block be charged according to their meter, and the cost would then be distributed according to shares in the condo association. It is not technically…
  • HOA Board member billing inappropriate expenses to the HOA

    18 Dec 2014 | 5:00 am
    For the second time this year, a member of our HOA Board has submitted expenses for items that were contrary to responsibilities for the HOA. For the first expenditure, the Board admonished the member and included an explanation of why. For the second expenditure, the member will be asked, with the approval of the other Board members, to return the monies to the HOA. Based on my four-year history on the Board with this member, they will undoubtedly refuse to return the monies. A motion will then be entertained to excuse the person from office, without cause (our Bylaws permit this), for the…
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    HOAleader.com - Practical Advice on Homeowner Association Management

  • Want to Report HOA Delinquencies to Credit Agencies? May Not Be Wise

    19 Dec 2014 | 12:00 am
    An HOAleader.com reader asks if it's permissible for an association to report delinquent assessments and property liens associated with delinquent assessments to credit reporting agencies. In this week's tip, we explain that the answer is unclear in many states. But others sometimes can, or do, on your behalf.
  • Can You, and Should You, Report HOA Delinquencies to Credit Agencies?

    19 Dec 2014 | 12:00 am
    An HOAleader.com reader writes, "Are HOAs capable of reporting delinquent HOA assessments and/or property liens associated with delinquent assessments to credit reporting agencies?" Here we discuss whether you can do that and, more importantly, whether it's a good idea.
  • Does Helping Owners Share Rides Drive Up Your HOA's Risk?

    19 Dec 2014 | 12:00 am
    You've heard it here from our experts before: Again and again, they say, "Stay in your lane!" By that, they mean that your HOA shouldn't undertake activities that fall outside the scope of the association's stated and legal mission.
  • Florida Court Rules Against Bank: How Major is the Ruling for HOAs?

    13 Dec 2014 | 12:00 am
    A Florida appellate court has held in Bermuda Dunes Private Residences v. Bank of America that Bank of America took title as first mortgagee to a property--and paid less in delinquent fees to HOAs as a result--though it didn't have the rights as the first mortgagee. How big is this ruling for HOAs in Florida and beyond?
  • Florida Court Smacks Bank in Foreclosure Action: Will It Matter?

    12 Dec 2014 | 12:00 am
    In this week's tip, we discuss a recent Florida case that may--or may not--have implications for HOAs throughout the state and beyond. The case is Bermuda Dunes Private Residences v. Bank of America. In it, Bank of America brought a foreclosure action against an owner in the Bermuda Dunes condo association. It also sought from the association a final figure for past-due assessments, and the association claimed $17,987.84 was owed. The bank, however, claimed that amount didn't take into consideration Florida's law allowing first mortgagees a safe harbor. They're required to pay no more than 12…
 
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    Cynthia D'Amour - Transformation in Progress

  • Powerful Women Boost Profits

    Cynthia D'Amour
    17 Dec 2014 | 12:55 pm
    How much money is your company losing because your female staff members do not feel as powerful as they could be? When women feel powerful they are more likely to speak up at meetings. They are also more likely to be heard by others. Thus helping to boost profits for your organization. Think about it… What’s the value of a good idea in your company? For the ease of math, let’s say a typical idea or insight is worth $100. Every day there are multiple opportunities for staff to share ideas and/or insights that can help your company. Let’s also say a woman works 50 weeks a…
  • Power Starts with You

    Cynthia D'Amour
    16 Dec 2014 | 9:48 am
    You don’t need permission to be powerful – especially when tapping into your feminine power. You simply need to start claiming your power to be more powerful. Power is born inside you. Imagine this… You’ve been feeling powerless at work. No one listens to much of what you say. Or if they do, they borrow your ideas. AND take credit for the positive results. You are mad about your situation. You storm into your boss’s office, share what’s been going on and demand to be more respected, heard and appreciated. In other words, you want to be more powerful in…
  • Unleash Your Feminine Power

    Cynthia D'Amour
    25 Nov 2014 | 4:09 pm
    Want to feel more powerful at work – and in the rest of your life? From the time I could talk, my dad started to teach me what it meant to be a powerful woman. Today on the Delicious Life Show, I shared how to unleash your feminine power. You’ll learn the difference between masculine and feminine power. How to stop giving your power away to others. As well as how to remove blocks to being more powerful. After 20 years of training tens of thousands of leaders and executives be more effective as leaders, it’s time to help women be more powerful – whether administrative…
  • Joy is Contagious

    Cynthia D'Amour
    15 Nov 2014 | 4:13 pm
    About two weeks ago, I shared a story and video with you of James dancing at the Michigan Women’s Basketball game. There was a game again last night. And James struck again. This time, when he rushed to the aisle to dance in his glory for the dance-cam, a younger woman decided to join the fun. Unknown to James, she was dancing a few steps behind him. She followed his dance lead. And made the steps look a lot more sexy! (Sorry James!) They both had a blast – and so did the rest of us in the area. (Here’s a direct link to the video if you don’t see it in this post.)…
  • Get Over You and Say Thank You

    Cynthia D'Amour
    14 Nov 2014 | 9:07 am
    What do you say when someone gives you a compliment? Do you own it? Or do you brush it off? Like many of us were taught to do. I’ve been speaking at leadership conferences for more than 20 years. At my very first program, people came up at the end of the speech to compliment me on how I did. I wasn’t comfortable with all the praise, so I brushed it off as fast as they gave it to me. It was just me. I made a few mistakes. And so forth… I soon noticed I was hurting people with my responses. They approached me excitedly. I told them how wrong they were for thinking I was…
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    Blog

  • Should Your Association Host a Twitter Chat?

    18 Dec 2014 | 5:00 am
    You'd have to be living under a rock to not have heard about the amazing impression social media has had on the world. The association industry is no exception. A very powerful piece of the social media landscape is Twitter, the micro-blogging platform that notoriously forces users to distill their thoughts into 140 characters or less. 
  • Associations: Are You Practicing Targeted or Trawling Recruitment?

    17 Dec 2014 | 5:00 am
    Trawling is the act of dragging a large net behind a boat and scooping up everything you can. Although it’s the most efficient way to catch sea creatures like shrimp, you also get a lot of things you end up throwing back.
  • The Two Sides to Giving Away Association's Content

    16 Dec 2014 | 5:34 am
    Associations are in the business of helping people. You probably spend a lot of time creating, crafting, and curating content that's valuable to your members and attractive to potential members. 
  • Should you consider an AMC in 2015?

    11 Dec 2014 | 5:14 am
    When you’re reflecting on 2014, do you feel that despite your most earnest efforts the association you work with needs a little help with management? Perhaps it’s time to look into an AMC. What is an AMC, you may be asking yourself. According to ASAE, an AMC is:
  • Your Association & Cyber-Bullying: Could Your Members Be At Risk?

    10 Dec 2014 | 5:00 am
    Recently a congressional staffer turned to social media to air a grievance about the President's children. While she exhibited very poor judgement in placing those comments in writing, the medium in which she chose to launch her “opinion” may also constitute cyber bullying. If your association has an online community, your members may be at risk as well.
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    GrowGlobally.org

  • Demystifying the China Healthcare Industry

    Peter Turner
    3 Dec 2014 | 12:21 pm
    As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy. Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for…
  • Working Effectively with Components in Asia

    Peter Turner
    11 Nov 2014 | 10:32 am
      This interview is with Chester Chu, Director, Association Management, Consulting and Conferences , MCI Singapore during the 2014 ASAE Annual Conference in Nashville. Chester discusses common challenges associations find when deploying or managing components and steps to address them. It is run in two parts. [important] Part 1 – Podcast Interview (7 minutes) Part 2 – Podcast interview (5 minutes) [/important]
  • Operation and Business Models in China

    Peter Turner
    24 Oct 2014 | 1:06 pm
       This interview is with Florence Chua, Director, Association Management and Consulting, MCI China during the 2014 ASAE Annual Conference in Nashville.  It is run in two parts as we discuss methods for establishing successful businesses in China. Florence refers to the 2014 ASAE MCI study on Achieving Global Growth Study here. [important] Part 1 – Podcast Interview (12 minutes) Part 2 – Podcast interview (12 minutes) [/important]
  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
 
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    Jeffrey Cufaude, Idea Architects

  • The One Way to Deliver Unwelcome News

    Jeffrey Cufaude
    14 Dec 2014 | 10:25 am
    Imagine you are leaders of an important community institution, one some might even describe as beloved.  You have a difficult policy change to announce, one presumably driven by relevant data and reflecting the best option from among many that were thoughtfully considered. Despite the case you can make for it, the decision is not going to be popular with many. How would you share it? Did you answer "never really come right out and say it in an obtuse two-page press release"?  Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises…
  • Speaking from Experience: How to Be a More Confident and Competent Presenter

    Jeffrey Cufaude
    9 Dec 2014 | 1:40 pm
    18-year-old me getting a bit choked up as I deliver my final address as state president of the Illinois Association of Student Councils to about 1000 people at the convention closing banquet.What have you learned from your more than 30 years of keynote speaking and workshop facilitation?That was the question a graduate student recently asked when interviewing me for one of his classes. Poor guy. That one question became the basis of our entire interview.After it concluded, I reflected a bit more and decided that sharing my key responses might be of value to others looking to be a more…
  • 15 Books to Jumpstart Your Creative Mojo

    Jeffrey Cufaude
    29 Nov 2014 | 7:25 am
    She leaned across the table and whispered to me in the most conspiratorial tone, "I'm suffering from a bit of creative ennui." She pulled back and let out a simultaneous guttural laugh and moan that caused others in the coffeehouse to look our way, "Oh who am I kidding, I am fresh out of both ideas and inspiration.""What am I to do?" wailed my generally stalwart companion.  As I am wont to do in these moments, I reached below the table, grabbed my messenger bag, and pulled out a stack of 15 books, each of which I knew might be part of the creative cure she sought.  I kid. I don't…
  • Advancing More from Retreating: Eight Tips

    Jeffrey Cufaude
    21 Nov 2014 | 7:16 am
    It's been fashionable for some to rename staff or board retreats as advances, presumably to signal the gathering's intention and desired impact.  I'm a firm believer in the power of language, but am a bit skeptical that a new name alone changes outcomes.What does increase the odds of advancing more from any retreating you do are better design principles for the actual event.  Here are eight tips gleaned from my experiences designing and facilitating dozens of retreats for various stakeholder groups.1. Design the retreat in the context of a larger menu of ongoing activity.Too often,…
  • 10 Favorite Facilitation Quotes

    Jeffrey Cufaude
    17 Oct 2014 | 11:00 am
    "A facilitative leader brings discipline into maintaining and deepening their capacity—whatever that may be —to be engaged. Engagement is easy when there are no distractions, nothing else demanding your attention, and none of the internal anchors prevent us from committing. Of course, it is precisely in those moments of distraction and difficulty that the discipline is required."—The Nine Disciplines of a Facilitator by Jon C. Jenkins and Maureen R. Jenkins."The main aim of the facilitative leader is to leverage the resources of group members."—Facilitating to Lead! by Ingrid Bens"The…
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    KiKi L'Italien's Acronym Soup

  • Do I Still Belong In The Association Space?

    1 Dec 2014 | 9:56 am
    What does the future hold in store for me? The picture isn't clear.I never anticipated becoming an association executive.I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? These were the questions that plagued me whenever I wasn't worried about how to make my next strategic move to make more money and move up in position.What I learned was that working for associations was unlike working for a business in the corporate world.
  • What Birthdays Mean at 38-Years-Old

    24 Nov 2014 | 2:09 am
    I woke up this morning at 3 a.m. with a surge of energy and a house full of sleeping family members. I thought about trying to go back to sleep, but after a few minutes decided the effort was futile and headed upstairs to brew some coffee and read. It is my birthday today and I am now 38-years-old.Lately I've been investigating spirituality and trying to be open to what the universe is trying to tell me. Sometimes that means I realize great insights about myself and where I belong. Most often it finds me reaching rather than being, struggling while I would be better off letting go. There are…
  • Where I'll Be Speaking In 2015

    21 Nov 2014 | 4:19 am
    This year has been incredible for speaking engagements! I have to admit that though it can be tough to do so much traveling, I do enjoy meeting new people and having the opportunity to explore new ideas with them. In 2014, I transitioned from primarily talking about social media and branding to talking about other big ideas, like how to be more productive ("How I Get Stuff Done") and creative topics like how to find your voice. While I'll still be talking about all things social media in 2015, I have been working on a new keynote (and book, God help me) about overcoming three primary…
  • Virtual Lunch -- Think like the Experts: Experienced Tips for a Hassle Free AMS Selection

    27 Aug 2014 | 5:48 am
    Does the thought of selecting a new Association Management System (AMS) give you an instant headache? If you answered yes, attend the ASAE Membership Section Council’s webinar "Think like the Experts: Experienced Tips for a Hassle Free AMS Selection” on Thursday, September 18th from 12:00 – 1:00pm ET.  http://buff.ly/1mRtnxN    During this webinar, you will gain insights on navigating the AMS selection process and hear from three experienced association professionals on making this process as painless as possible. We promise to share tips on:…
  • The #ASAE14 Party List - Where to Go to See The Who's Who in Associations

    6 Aug 2014 | 11:02 am
    Every year the best networking at ASAE Annual happens at the parties and receptions after the sessions have concluded for the day. You’ll never know how much learning you are capable of until you are shouting about outdated membership models across a crowded table at a bar. Here is a handy-dandy list of parties and receptions happening at ASAE Annual in Nashville. Some of these may require RSVPs, but some will happily welcome walk-ins. Join your favorite association folks at these events. (If you’d like to add your event or make changes to an existing event, please send your info to…
 
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    Wired 4 Leadership

  • Leaders: Five Ways To Step It Up in 2015

    Kerry Stackpole
    2 Dec 2014 | 6:35 am
    The economic reality of 2014 was far better than many expected.  Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. The continued gridlock in Congress and the coming shift in majority control fuels some uncertainty and likely … Continue reading Leaders: Five Ways To Step It Up in 2015 → You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.
  • Happy Thanksgiving Day

    Kerry Stackpole
    27 Nov 2014 | 4:00 am
    “I run from hate, I run from prejudice, I run from pessimists . . .” * To our readers, colleagues and friends throughout the United States may this Thanksgiving Day holiday bring you moments of reflection, renewed optimism and visions of hope shared amidst the companionship of good friends and loving family. Our best wishes … Continue reading Happy Thanksgiving Day → You are reading Happy Thanksgiving Day from the Wired 4 Leadership blog.
  • Leaders! It’s Time For A Fresh Perspective

    Kerry Stackpole
    20 Nov 2014 | 11:22 am
    Leaders have a big problem, which means you may have a big problem, too. When uncertainty is the new normal, how is it possible to lead others? Increasingly, leadership resilience (and lots of it) is your most valuable skill. Your confidence comes from your ability to bounce back and persevere even in the face of … Continue reading Leaders! It’s Time For A Fresh Perspective → You are reading Leaders! It’s Time For A Fresh Perspective from the Wired 4 Leadership blog.
  • New CEO? Five Ideas To Help You Thrive.

    Kerry Stackpole
    22 Sep 2014 | 10:31 am
    Congratulations! You’re the new CEO. Ruh-roh! Now what? Every leader faces the inherent challenge of making their mark. None more so than a newly appointed CEO. When you are the new CEO, you face an emotional landscape that differs markedly from the otherwise already challenging task of just being a fresh face. As you take … Continue reading New CEO? Five Ideas To Help You Thrive. → You are reading New CEO? Five Ideas To Help You Thrive. from the Wired 4 Leadership blog.
  • Creating Change Adept Organizations

    Kerry Stackpole
    10 Jul 2014 | 5:44 am
    Not-for-profit organizations, social sector groups and associations are not inherently designed to be nimble. The principles of democracy that underlie the structure of most non-profit organizations are by design slow and deliberative. The environment in which our members, customers, donors, clients and stakeholders live and work is sodden by overwhelming complexity, rapid innovations, urgency and … Continue reading Creating Change Adept Organizations → You are reading Creating Change Adept Organizations from the Wired 4 Leadership blog.
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    Find Your Passion. Land at the Top.

  • The Four Tips Job Seekers Should Know About Working with Executive Recruiters

    Career Coach / Resume Writer for Association Executives
    9 Dec 2014 | 4:00 am
    Executive recruiters provide a useful service by determining the best candidates for open positions. This process helps businesses identify candidates who can fulfill the job, are dedicated, and will fit within the work environment. When seeking a job, it is important to look at executive recruiters as partners who can give you a leg up when climbing the ladder of opportunity. Use the four following techniques to dramatically improve your chances of employment while using an executive recruiter. View the recruiter as a long-term partner. When working with a recruiter, it is important to…
  • Tips on handling off-the-wall job interview questions

    Career Coach / Resume Writer for Association Executives
    4 Nov 2014 | 4:00 am
    Employers have started a new trend that seems to be sticking. Rather than jumping into interviews with a traditional question, many of today’s employers are asking questions that are completely unexpected. For example, employers have asked what the applicant would do with a brick if they had one, or to “Estimate the number of diapers found in the entire world.” These are questions that are designed to see whether you can respond well in a difficult situation, and they test your analytical ability. Here are some tips when that off-the-wall job interview question comes your way: Stay…
  • What Will Your Former Employer Really Say About You?

    Career Coach / Resume Writer for Association Executives
    20 Oct 2014 | 12:54 pm
    So you’ve completed the first round of interviews – and perhaps the second – with flying colors towards that cherished new job. At this point, a prospective employer will begin to check the quality of your references and recommendations from previous employers, and these recommendations can make or break your prospects. Have you done your due diligence in ensuring that they will be an asset, not an albatross, to your job application? Allison & Taylor Inc., a professional reference-checking firm, reports that approximately 50% of the references they check receive an assessment of…
  • How to Manage Your Supervisor to Enhance Your Career Prospects

    Career Coach / Resume Writer for Association Executives
    7 Oct 2014 | 5:00 am
    If your manager, supervisor, or boss likes the way you perform, he or she has the power to recommend you for promotions and to reward you with bonuses or pay increases. On the other hand, they can pass you by, giving opportunities to others, and even plan your exit from the company if they feel you aren’t a fit. Managing your boss is an important skill in the modern workplace for these reasons. The following tips will help you to maintain a positive working relationship with your supervisor and enhance your prospects for future career advancement. Understand what they want. Do you…
  • You Have a 1.2% Chance of Getting a Job Through an Online Application – How to Increase Your Odds

    Career Coach / Resume Writer for Association Executives
    3 Oct 2014 | 3:56 pm
    I recently attended The National Resume Writers’ Association’s annual conference, where I learned of this startling statistic. While I always knew that having an internal company contact was MUCH more effective than applying to open jobs, even I was surprised by this low number. This information was first shared at the Career Thought Leaders conference, where it was provided by Gerry Crispin of Career Xroads (an author of the annual Source of Hire report). So, does this mean job seekers shouldn’t use job boards anymore? Not in my opinion. They exist for a reason, and I have had many…
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    Latest Buzz - The Membee Blog

  • Major Feature Releases of 2014 - A Bees Reminiscence

    Michelle Hui
    18 Dec 2014 | 3:37 pm
    2014 has been a busy year with many exciting features released to help significantly reduce your admin time. Who knew bees could accomplish so much within 365 days?! Here are some of the highlights from this past year: Let Membee Do the Work For You This is arguably the biggest feature we have ever released ! 2014 saw the introduction of Automations. Automations are simply tasks that you set up Membee to complete for you. Our first set of Automations provided you with the ability to completely automate what we refer to as your “Membership Life Cycle.” This includes: Signing up new members…
  • Powerful Year End Reports to Recap 2014 Plan 2015

    Michelle Hui
    9 Dec 2014 | 4:30 pm
    Just seemed like yesterday it was the end of 2013 and 2014 was just beginning. For many Membee clients, the end of the year marks the end of the business year as well. We would like to remind everyone that it is a great idea to run a series of reports for the year end to give you a quick snapshot of the membership and financial activities for 2014. By the way, if the year end for your organization is at a different point in the calendar year, the best practice would be to run these reports when your fiscal year concludes. Gain Insight & Preserve 2014 History [click image to enlarge]…
  • Effective Upselling to Members When They Join

    Michelle Hui
    1 Dec 2014 | 3:35 pm
    Want to make it easy for your new members to be engaged with your organization right from the time they sign up?  Did you know that with Membee’s New Member Sign Up form, you can offer your new members additional items to purchase at the same time they purchase their membership? Here are some highlights of having additional items on your New Member Sign Up: You can present additional optional or required items including: Offering new members the convience of additional purchases such as a ticket to your upcoming events Offering new members a voluntary purchase such as a donation The…
  • Add New Members Automatically

    Michelle Hui
    24 Nov 2014 | 1:02 pm
    Are you stuck doing data entry entering in your new members? Want to get your new members records set up instantly by Membee? Add Membee’s New Member Sign Up widget to your website, and new members are added automatically! [Click image above to enlarge] What’s In It For Me? With the New Member Sign Up, you can have your members enter in all the information for you. In addition to this, Membee can: Setup the New Member’s Record Staff no longer have to enter in the information manually for your new members, Membee will set up the new member’s record for you. This includes setting up…
  • The Bees Are Ready To Work Automatically!

    Michelle Hui
    10 Nov 2014 | 3:30 pm
    Have too much to do, and not enough time? Here at Membee, all the bees are buzzing and are ready to get to work.  Membee is designed to help save you time. You can automate Membee to complete different tasks while you always remain in control. Not only is this a great time saver, it is already part of your subscription! “Bee” sure to make the most out of your investment in Membee. What can I automate? Membee can take care of your Membership Life Cycle, by allowing you to automate the entire process. There are four main components that we consider to be the fundamentals of the life cycle…
 
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    The Chamber Pros Community

  • People Are Breaking in the Doors to Get in Online Chamber Groups

    Frank J. Kenny
    22 Dec 2014 | 9:52 am
    Chamber Pros Insider Tip #180 Happy Holidays! Looking for some great chamber images for your holiday social media marketing? Norma has created several for you. Check them out in the Chamber Pros Facebook Group. Download them and use them (for free). On to today’s Chamber tip Do you have an online chamber group going? You should have […] The post People Are Breaking in the Doors to Get in Online Chamber Groups appeared first on The Chamber Pros Community.
  • The Hottest Chamber Raffle Ideas

    Christina Green
    22 Dec 2014 | 3:00 am
    A member of the Chamber of Commerce Group on Facebook asked: Raffle!!! Yes, that word..RAFFLE. What have been your hottest, most sought after, easy to sell tickets raffle items! Need ideas for upcoming banquet. Big Ideas for Chamber Raffles If you’re thinking about hosting a chamber raffle but are wondering what items will bring in […] The post The Hottest Chamber Raffle Ideas appeared first on The Chamber Pros Community.
  • Turn Your Chamber Members into Social Media Salespeople for You with This Tool

    Frank J. Kenny
    19 Dec 2014 | 1:01 pm
    Chamber Pros Insider Tip #179 Happy Friday. Have you made your weekend plans yet? We are going out tonight for date night and hopefully, relaxing all weekend. I have a ton of reading and 2015 business planning to catch up with. How about you? I love Christmas and Holidays but they sure can be busy : ) […] The post Turn Your Chamber Members into Social Media Salespeople for You with This Tool appeared first on The Chamber Pros Community.
  • Chambers: Recruiting Millennial Members is Hard without Millennial Residents

    Christina Green
    19 Dec 2014 | 3:00 am
    A member of the Chamber of Commerce Professionals Group on Facebook shared an interesting article recently about the Millennial flight out of small towns for big cities. There have been a number of posts and articles written on how to recruit Millennial members but the truth is, if they’re leaving your town, recruiting is no […] The post Chambers: Recruiting Millennial Members is Hard without Millennial Residents appeared first on The Chamber Pros Community.
  • Find A Shtick for Your Chamber and Get That Engagement

    Frank J. Kenny
    18 Dec 2014 | 1:17 pm
    Chamber Pros Insider Tip #177 How’s your Thursday going? Ours is good. Norma delivered our final webinar for 2015 today, Instagram for Chamber Pros. We just need to edit and post the recording and that project will be done. On Monday we delivered the final module in the 10 week Modern Chamber Professionals course. There is a ton […] The post Find A Shtick for Your Chamber and Get That Engagement appeared first on The Chamber Pros Community.
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    Leonard Sipes.Com

  • Create Great Content To Improve Government Customer Service

    admin
    16 Dec 2014 | 12:32 pm
    Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov (http://www.cgovcop.org/) Conference on improving customer service at the Ronald Reagan Building in Washington, D.C. Leonard Sipes (Senior Public Affairs Specialist/Social Media Manager) and Timothy Barnes (Enterprise Director) won top awards for two categories; best government customer service and the best use of technology. Premise: Content creation is the heart and soul…
  • The New Audio and Video Producers-You Just Don’t Know We Exist

    admin
    3 Feb 2014 | 11:11 am
    Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have an ounce of formal training in any of the above. What’s so interesting about us? We are probably creating more audio and video than those professionally trained. What’s not recognized? Those providing equipment and instruction don’t know we exist. For example, video-related firms are almost exclusively focused on people shooting…
  • Does social media drive traffic to websites?

    admin
    6 Jan 2014 | 1:20 pm
    From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.” Observations/Questions: So social media is a powerhouse of communications but does it impact everyone equally? I understand social media…
  • Don’t Tick Off Socially Conscious Consumers-New Research

    admin
    16 Dec 2013 | 6:51 am
    4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me the primary finding is that the socially conscious consumer is digitally savvy and willing to express themselves  more than other categories. All groups express themselves digitally but within the framework of numbers, I chose to feature…
  • Could Albert Einstein create a successful blog? An open letter to Matt Cutts

    admin
    8 Oct 2013 | 7:29 am
    Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; he’s the head of webspam at Google. A notation from his Google+ account: “I’m the head of the webspam team at Google. That means that if you type your name into Google and get porn back, it’s my fault. Unless…
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    XYZ University

  • What would Scrooge do?: Planning for workforce future

    Sarah Sladek
    18 Dec 2014 | 12:35 pm
    Tis the season for the celebration of one year’s end and another year’s beginning. Amidst all the champagne and time spent with family and friends, I encourage you to ponder the future–but perhaps a little differently than usual. Most of us are familiar with the famous story by Charles Dickens, A Christmas Carol. In the story, a miser named Ebenezer Scrooge is visited by three ghosts: Christmas Past, Christmas Present, and Christmas Future. Scrooge finds the third ghost the most fearsome, and the ghost’s warnings about his future transform him from…
  • Culture and the Bottom Line: Why burritos are outperforming the S&P 500

    Sarah Sladek
    8 Dec 2014 | 6:51 am
    You can’t put a price on culture. Or can you? Danny Meyer is a renowned New York City restauranteur and the CEO and founder of Union Square Hospitality Group. He believes success in any business is based on culture. In 2009 Meyer appeared on Jim Cramer’s show Mad Money. On the show, Cramer’s producers surprised him by wheeling out a tray featuring food from various public restaurant companies: a lobster from Red Lobster, a bowl of spaghetti from the Olive Garden, a Big Mac from McDonalds, a steak from Ruth’s Chris Steak House, and a burrito from Chipotle. Cameras are on Meyer and…
  • Want to ace the interview? Strategies for Gen Y job-seekers

    Sarah Sladek
    4 Nov 2014 | 4:40 pm
    Did you know? One of the biggest complaints employers have about Generation Y (1982-1995) is that they’re not prepared for interviews, and many employers consider hiring Gen Ys a risk because they leave their jobs faster than other generations and they are difficult to manage. Prove that you’re a return on investment. Share a past work experience during the interview to help the employer understand how hiring you will bring the company more value than your salary. Bring a business card and samples of your work to the interview. Get a good reference – a knowledgeable expert with many…
  • Scary Stats 2014: 10 Terrifying Workforce Truths

    Sarah Sladek
    31 Oct 2014 | 4:00 am
    Brace yourself. This is scarier than any hairy spider, mean clown costume, or horror flick you could possibly see this Halloween. Last year, XYZ University sent out its Scary Stats debut, and it’s baaack and scarier than ever.  We’re counting the stats down, working our way to the scariest stat of them all. You can run, but you can’t hide!  Scary Stats 2014 10. Four million American Baby Boomers (1946-1964) retired this year. (Social Security Administration) 9.  55% of executives don’t have a process for conducting CEO succession planning (InterSearch…
  • The tech your association needs

    Shannon Neeser
    28 Oct 2014 | 8:44 am
    The world is changing, your membership is changing and your association needs to make some changes too. Technology is not something limited to a single department anymore, it’s playing an important role in every member’s life. Tapping into the technology that members use will help you better connect, recruit and retain members. You’ve probably heard this before, but social media and mobile marketing are must-have association tools. These are low-hanging fruit that many associations still need to catch up on. Social media When 89% of 18-29 year olds are using social media, it’s time…
 
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    Affinity Insights

  • Small Business Year-End Wrap Up: What Small Businesses Need To Do To Close Out The Year

    affinitycenter
    18 Dec 2014 | 8:09 am
    By Natasha Ettienne-Modeste, marketing program manager of Affinity Center International As the year begins to come to an end small businesses must keep these tips in mind to transition into a new year: Prepare your budget for the new year Review last year’s bookkeeping to forecast for next year. Review Third-Party Contracts Confirm the accuracy of old contracts before renewal process begins. Review tax deduction Make sure you take advantage of deductions that apply to you. For instance charitable contributions, start-up expenses, vehicle expenses, or new equipment can be used to offset tax…
  • Use Loyalty Rewards Programs to Extend Your Holiday Budget

    affinitycenter
    12 Dec 2014 | 6:15 am
    By Carolyn Valliere, marketing director of Affinity Center International According to an Accenture 2014 Holiday Shopping Survey, the average U.S. shopper is expected to spend about $718 on holiday gifts this year. If you’re an association or small business, money can be tight during the holiday season. Expenses such as holiday gifts for clients, employee bonuses and incentives, and holiday parties are all extra business expenditures and can really add up. Here are a few simple tips to save money on holiday expenses using your associations loyalty program: 1. Start with a Budget and Stick to…
  • Member Loyalty & Member Engagement. What’s the Difference?

    affinitycenter
    25 Nov 2014 | 12:16 pm
    By Carolyn Valliere, marketing director of Affinity Center International All associations strive to not only retain their current members but to have those members participate in their association. In fact a recent MGI Membership Marketing report cited that 67 percent of all associations cite member engagement as their top membership goal. A lot has been written about how to increase member loyalty and engagement. A recent ACI blog post outlined five simple things all associations can do to increase member loyalty. Members that are loyal tend to participate more in your association. A member…
  • Customer Experience Mistakes: Things to Avoid

    affinitycenter
    21 Nov 2014 | 11:20 am
    By Natasha Ettienne-Modeste, marketing program manager of Affinity Center International Your customers are the focal point of your association and reason why you provide services, products, and programs to help make their experience memorable. You want to ensure they receive the upmost quality and are provided with relevant information. Here are a few mistakes to avoid: Treating All Members The Same It is important to segment your members – not everyone is the same. Track their needs; prioritize their interests and values. Relying on Surveys Surveys are important for gathering…
  • Improving Your Member’s Experiences

    affinitycenter
    13 Nov 2014 | 8:17 am
    By Carolyn Valliere, marketing director of Affinity Center International Associations know they must do more to improve and manage their member’s experiences with their association. Understanding the membership cycle and your member’s touch points with your association is key to developing a successful membership experience strategy with happy, engaged, and loyal members. Below are six tips to improve your member’s experience with your association: Awareness of Your Association: You never get a second change at a first impression. Be sure your messaging is clear in all your…
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    SSU Blog

  • Ten Ways to Streamline Your Association's Event Planning Process

    2 Dec 2014 | 9:00 am
    When planning and executing an event, it is important to be efficient and keep things running as smoothly as possible. The following ten precautions will save you from many headaches: 1. First things first: book your venue! You can be so busy with other association activities, that booking venues for your upcoming events may be the furthest thing from your mind. There are certain times of year when venues are especially busy: post summer holidays, pre-Christmas and during the end of the fiscal year – May and June.  If you are looking to hold your event during any of these periods, you must…
  • Why an Inbox Is No Way to Manage Your Association

    1 Oct 2014 | 12:00 am
    Just about the time we lose the need to communicate by fax, our replacement – email – begins to reveal its inherent weaknesses as a management tool for our association.  Back in the days when we handled everything with paper and pen, important things were placed in an organized environment where we could find them again, as long as we know how to look. Electronic communication was supposed to make it easier for us to find things when we didn't know where they were stored. But we increasingly find this is not the case. I rarely delete email. My inbox is my largest, least organized filing…
  • Enhance Your Event Without Exceeding the Budget

    18 Sep 2014 | 7:00 am
    Event spending can get out of hand, especially when you have many volunteers involved with lots of ideas to contribute. It is best to zone in on one or two areas where you want to spend money. You can also add some excitement and nice touches by spending near to nothing. Here are 5 ways how: 1. Everyone likes a chance to win $$ and prizes 50/50 draws, silent auctions and door prizes are all great ways to engage your guests and ensure that people leave happy. A 50/50 draw also allows your association to collect money to support your charity of choice or education fund.  Prizes for silent…
  • Utilize Events to Engage Your Members

    13 Sep 2013 | 1:00 pm
    Events are one of the main opportunities for associations to showcase the benefits of membership. They are also a great avenue to connect with colleagues face to face and for your dedicated volunteers to receive appreciation for their hard work throughout the year. In order to be successful, it is essential that your events take into account member needs, whether through professional development credits or networking opportunities. Here are five suggestions for ensuring you meet the diverse needs of your membership.  1. Ask them what they want It’s really as simple as that. Distribute…
  • My Top Activities and Destinations in British Columbia, by SSU's International Intern

    23 Aug 2013 | 12:00 am
    SSU’s intern Julia Maier, a visitor to Canada from Germany, blogs about her top experiences in beautiful BC so far. White river rafting After getting scared half to death by the safety instructions, white water rafting turned out to be a lot of fun. When I got home I was exhausted, tired and covered with bruises. I had a twisted knee and a cold – but it was so worth it! Stanley Park Without a doubt my favorite park here in Vancouver. I love walking from Canada Place to the totem poles while enjoying the amazing view and the smell of salt water. Plus, there is so much to do: the park is…
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    Event Garde Blog with Aaron Wolowiec

  • The makings of marketing mavens

    Kristen Parker
    16 Dec 2014 | 6:24 am
    Two years after graduating college, I entered the association world. I served as director of communications for an association for four years – and I loved every minute of it. As all association professionals understand, resources were thin but job responsibilities were huge. I was all things communications, media relations and public relations. But marketing? Not so much. True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10…
  • So long, chicken

    Kristen Parker
    9 Dec 2014 | 5:30 am
    Just as we all start trying to lose those holiday pounds, it looks like 2015 is going to be a fun year for food and drinks. Drinks served in mason jars. Art installations created from donuts. DJ booths made from cookware. Out-of-the-box – and off-the-plate thinking – will define 2015, according to a new e-book by socialtables, which produces cloud-based software for the hospitality industry. Socialtables asked top catering firms Four Five One Events and Windows Catering to predict the top 20 catering trends. Goodbye plated chicken and rice medley. Hello raw food with flare. “The…
  • Instructional Design: The New Normal

    Aaron Wolowiec
    3 Dec 2014 | 7:04 pm
    I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Always the bridesmaid (facilitator) and never the bride (learner), it was a chance for me to turn the tables and become a participant in ATD’s Master Instructional Designer Program. It all started at Gerald R. Ford International Airport. I was booked on a non-Delta flight with a brief stop in the Bermuda Triangle (otherwise known as Chicago). For some reason, my flights through Chicago are always delayed – or, in this case, canceled. Nevertheless, I found myself on a direct flight to…
  • Bonus content: Event Garde e-news – December edition

    Kristen Parker
    30 Nov 2014 | 6:13 pm
    Kim Harwood, president, Results and Hand Software, LLC Q & A with Kim Harwood, President, Results at Hand Software, LLC Q: If you were a Christmas ornament, what would you look like, and why? A: Well, I just returned from Florida and got a bit too much sun, so I would be red with a cheery warm glow! Q: Think “Survivor” or another reality survival show. What would you choose for your one survival item, and why? A: Assuming there is a network, my iPhone with a really powerful external battery pack. Does anyone go anywhere without their phone? Q: If you could choose another…
  • More than turkey and stuffing

    Kristen Parker
    25 Nov 2014 | 6:06 am
    And so it begins. Thanksgiving is upon us, and soon we’ll be spending the day with family and friends, gorging on our favorite foods, watching football and talking about our many blessings. Yep. Thursday kicks off the holiday season. So now what? Try starting with “thank you.” “This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially. “With so many businesses taking advantage of the holidays, it can be difficult to create a message that stands out. While many organizations offer sales…
 
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    GrowGlobally.org

  • Demystifying the China Healthcare Industry

    Peter Turner
    3 Dec 2014 | 12:21 pm
    As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy. Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for…
  • Working Effectively with Components in Asia

    Peter Turner
    11 Nov 2014 | 10:32 am
      This interview is with Chester Chu, Director, Association Management, Consulting and Conferences , MCI Singapore during the 2014 ASAE Annual Conference in Nashville. Chester discusses common challenges associations find when deploying or managing components and steps to address them. It is run in two parts. [important] Part 1 – Podcast Interview (7 minutes) Part 2 – Podcast interview (5 minutes) [/important]
  • Operation and Business Models in China

    Peter Turner
    24 Oct 2014 | 1:06 pm
       This interview is with Florence Chua, Director, Association Management and Consulting, MCI China during the 2014 ASAE Annual Conference in Nashville.  It is run in two parts as we discuss methods for establishing successful businesses in China. Florence refers to the 2014 ASAE MCI study on Achieving Global Growth Study here. [important] Part 1 – Podcast Interview (12 minutes) Part 2 – Podcast interview (12 minutes) [/important]
  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
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    Association Adviser

  • Who’s That Man With the Package In Your Lobby?

    Association Adviser staff
    22 Dec 2014 | 9:30 am
    This month’s Corner Office Spotlight focuses on Frank Rudd, President & CEO of the Florida Society of Association Executives (FSAE) which will join forces with the Tallahassee Society of... For more about this topic, click on the headline.
  • Why Attend an Exchange Event?

    Joel Turner
    22 Dec 2014 | 7:32 am
    These smaller trade events host 12-150 buyers and vendors who meet one-on-one over the course of a few days to discuss product offerings and establish working relationships. The post Why Attend an... For more about this topic, click on the headline.
  • Top Stories of 2014

    Hank Berkowitz
    12 Dec 2014 | 10:12 am
    When it comes to association topics like technology, leadership, membership or social media, what's on association leaders' minds? We review the top stories of 2014 as they relate to associations.... For more about this topic, click on the headline.
  • Mobile Apps and Cloud Had Biggest Impact on Associations in 2014

    Association Adviser staff
    12 Dec 2014 | 9:17 am
    Is your travel budget still tight? Sure. But 2014 may go down in the books as the year that the majority of association folks officially unchained themselves from their desks. The post Mobile Apps... For more about this topic, click on the headline.
  • Nothing Says Engagement Like Association Video

    Association Adviser staff
    11 Dec 2014 | 9:34 am
    Association Adviser interview with Aaron Weisberg, Video Sales Manager, Naylor Association Solutions. The post Nothing Says Engagement Like Association Video appeared first on Association Adviser -... For more about this topic, click on the headline.
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    Smooth The Path

  • What I’ve Learned from Associations that Excel

    Amanda Kaiser
    22 Dec 2014 | 2:48 am
    What does it take to excel at association management? Just one thing. Focus. Focus on members We win when we focus on members. And not just any member but the members who love us the most. Our core members. It is hard to serve this valuable segment well when we are looking for growth in […] The post What I’ve Learned from Associations that Excel appeared first on Smooth The Path.
  • Do Some Members Feel Like They are the Wrong-Kind-of-Member? [Cartoon]

    Amanda Kaiser
    18 Dec 2014 | 2:31 am
    This cartoon was inspired by a post from Meagan Rockett at Greenfield Services. Related: How do you welcome members? [cartoon] Move membership from a transaction to an experience Not just a member benefit but an experience How to show members you care   The post Do Some Members Feel Like They are the Wrong-Kind-of-Member? [Cartoon] appeared first on Smooth The Path.
  • Helping Our Members Matter More

    Amanda Kaiser
    17 Dec 2014 | 2:36 am
    We help our members become: Profitable Efficient Effective Known Helpful Safer Informed Connected Happier When we do this well we help our members matter more. That may be the the top goal of every association; helping our members matter more. But we can only help our members more when we know what to help them […] The post Helping Our Members Matter More appeared first on Smooth The Path.
  • A Story that Works and a Story that Doesn’t

    Amanda Kaiser
    16 Dec 2014 | 2:07 am
    Storytelling is not useful unless it connects. It is hard to make a connection when the story is self-serving, directed at the wrong audience or doesn’t solve a problem. If the audience doesn’t care about the story no one will watch, no one will remember and no one will act. The recent 30-second US Post Office […] The post A Story that Works and a Story that Doesn’t appeared first on Smooth The Path.
  • There can be no Excellence When There is Too Much to Do [Cartoon]

    Amanda Kaiser
    11 Dec 2014 | 2:25 am
    Related articles: Innovation is good for your staff A simple plan to simplify How some staff work negatively impacts members The post There can be no Excellence When There is Too Much to Do [Cartoon] appeared first on Smooth The Path.
 
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    NSC Strategies » Blog

  • Dialogue: Six Fundamentals

    Robert Nelson
    9 Dec 2014 | 5:45 am
    In today’s fast paced world, does your board still take the time to dialogue? Yes, we engage in discussions and deliberate issues, but we rarely slow down and actually dialogue. Engaging in dialogue at board meetings can add value to an organization through the creation of new ideas, the formation of shared meaning, and the free flow of diverse perspective. Also, a practice of dialogue can contribute to strengthening trust and relationships between board members. Dialogue is the free flow of meaning between members of a board. The goal isn’t to sell a point, idea or position; instead, it…
  • Delegation: Six Steps

    Robert Nelson
    2 Dec 2014 | 6:00 am
    Effective delegation is often thought of as one of the most challenging management skills to master. Yet, delegation is one of the most powerful management skills. In fact, if you are not an effective delegator, you are shortchanging yourself, your employees and your organization. Successful delegation entails delegating the right things to the right people at the right time, along with the authority and resources needed to carry out the assignment. Delegating, of course, conveys a number of benefits beyond getting the job done. It is an important part of employee development, employee…
  • Protecting Against Groupthink: 17 Techniques

    Robert Nelson
    25 Nov 2014 | 6:00 am
    Groupthink is a phenomenon that acts as a barrier to good governance. It is a form of self censorship that causes a failure of critical thinking when the desire for group consensus overrides ones ability or desire to critique / challenge a position, present alternatives or express an unpopular opinion. It is often in play when groups reach consensus without critically examining an issue; there is an illusion of agreement or consensus: “it appears as everyone agrees, so let’s move on.” It occurs when there is a high level of group cohesion or a strong persuasive leader who articulates…
  • 10 Tips For Board Meeting Breakouts

    Robert Nelson
    18 Nov 2014 | 5:50 am
    Breakout sessions can be highly beneficial at board meetings as a technique to increase board member engagement and reduce the likelihood of groupthink. They also introduce a different dynamic into the typical board meeting, which can increase the value perception held by board members, enhance relationship building and develop a team spirit. Depending on the issue at hand, all groups can be asked to work on the identical problem or each group can be asked to focus on a different aspect of the issue. As you consider the use of breakouts, keep in mind that you want to vary meeting formats from…
  • Increasing Board Engagement: Good Governance

    Robert Nelson
    11 Nov 2014 | 6:00 am
    Good governance demands that boards are engaged. An engaged board is a board that spends most of its time actively engaging in dialogue that explores big issues that really matter to the organization. High performing boards engage in framing issues, asking (the right) questions, and considering options. They engage in critical and creative thinking as they explore issues. Have you ever left a board meeting where it seems that majority of the board meeting was spent on listening to reports or presentations and conducting perfunctory business? Have you ever left a board meeting doubting that…
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    A Blog by Partners in Association Management

  • Are you ready for the Holidays?

    partnersinassociationmanagement
    19 Dec 2014 | 5:53 am
    By: Malarie Barineau The holidays can be a very stressful time of year if the proper steps aren’t in place. Between cooking several meals and arriving to your holiday gatherings in a timely manner, there isn’t much room for procrastination. Businesses are also in crunch time towards the end of the year, with making sure all the … Continue reading Are you ready for the Holidays? →
  • Navigating Chaos and Button Pushers without Tears

    partnersinassociationmanagement
    17 Dec 2014 | 5:59 am
    By: William Lessley Recently, I had the opportunity to take a break from work and recharge my batteries by retreating to the woods for the Thanksgiving holiday break. Camping is one of the few times when I can really relax and leave all the work at the office where it belongs. Shortly before the holiday, … Continue reading Navigating Chaos and Button Pushers without Tears →
  • The Island of Misfit Newbies

    partnersinassociationmanagement
    15 Dec 2014 | 1:00 pm
    By:  Kim Barclay When you start a new job or are in a new environment, do you feel like you are a misfit on an island?  When you enter a situation that you don’t know the culture, dynamics, rules or routines; one can feel very isolated.  Most of us have been there and it’s a … Continue reading The Island of Misfit Newbies →
  • Holiday Celebrations and Traditions – How Do You Celebrate?

    partnersinassociationmanagement
    11 Dec 2014 | 11:33 am
    By: Beth Evarts It’s the holiday season and along with the season brings memories of Christmas /Hanukkah, treasured memories with family, friends and holiday traditions. Every culture has its own traditions to the holiday season from special foods that are only served during this time of the year to the special decorations that are homemade … Continue reading Holiday Celebrations and Traditions – How Do You Celebrate? →
  • Mom Was Right: Two Simple Steps for Success

    partnersinassociationmanagement
    5 Dec 2014 | 11:16 am
    By: John Ricco, CAE The Thanksgiving holiday begins a time of year where we often take stock of our annual accomplishments and shortcomings and generate thoughts of grandeur for the upcoming year. Thanksgiving is time to express gratitude for the blessings we have to family, friends and colleagues. There two simple ways you can use … Continue reading Mom Was Right: Two Simple Steps for Success →
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