Association Management

  • Most Topular Stories

  • What Associations Can Learn from Reddit's Volunteer Moderator Revolt

    Maggie McGary.com
    Maggie McGary
    4 Jul 2015 | 8:21 am
    According to MGI’s 2015 Membership Marketing Benchmarking Report, more and more associations are tying member retention to private online communities, citing that “for associations reporting more participation in their private social network, 53% report an increase in membership over the past year, compared to 22% whose membership declined.” Not bad, right? Not to be all “I told you so” or anything, but….I told you so. It’s great to see more and more associations seeing the value of private online communities and more associations launching them.If your organization has launched…
  • Maddie’s Must Reads for July – Social Media Edition

    SocialFish
    Maddie Grant
    29 Jul 2015 | 4:00 am
    A few social media goodies handpicked by me that I think you need to see: A Teenager’s View on Social Media – “written by an actual teen” – very, very eye-opening.  Also, part 2 – What Teens Really Think about YouTube, Google+, Reddit and Other Social Media.  If you’re trying to reach teens through social media, or if your members are trying to reach teens through social media, or if you have kids who are teens, or just if you’re interested in one take on how they see the world through social media eyes, read these.”Facebook is often…
  • Design Your Online Community for the Users, Not for the Organization

    SocialFish
    Maddie Grant
    3 Aug 2015 | 4:00 am
    This post originally appeared on the Higher Logic blog, where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.  And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ——— We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation’s use…
  • Collaborate LARP at #ASAE15

    Spark Consulting
    Elizabeth Weaver Engel, CAE
    28 Jul 2015 | 1:31 pm
    Many association executives are familiar with ASAE’s online member community, Collaborate. In just under two weeks, at the 2015 ASAE Annual Meeting in Detroit, I’ll be facilitating a session called “Request and Re-gift.” It’s based on 2014 annual meeting opening keynoter Adam Grant’s concept of giving and receiving via reciprocity circles. In other words, it’s kind of a live-action, IRL Collaborate, designed to allow you to expand your network and tap into that network in some hopefully unexpected ways. The session will allow every single participant…
  • Moving from Inside-Out to Outside-In

    Spark Consulting
    Elizabeth Weaver Engel, CAE
    4 Aug 2015 | 9:28 am
    Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff – Big Impact blog. In part two of our video interview, we talk about: The difference between the inside-out and outside-in approaches to member engagement The role of technology in creating outside-in member engagement How to get started creating outside-in member engagement Did you miss part one? Check it out here. And don’t forget to download your free…
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    Spark Consulting

  • Moving from Inside-Out to Outside-In

    Elizabeth Weaver Engel, CAE
    4 Aug 2015 | 9:28 am
    Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff – Big Impact blog. In part two of our video interview, we talk about: The difference between the inside-out and outside-in approaches to member engagement The role of technology in creating outside-in member engagement How to get started creating outside-in member engagement Did you miss part one? Check it out here. And don’t forget to download your free…
  • Collaborate LARP at #ASAE15

    Elizabeth Weaver Engel, CAE
    28 Jul 2015 | 1:31 pm
    Many association executives are familiar with ASAE’s online member community, Collaborate. In just under two weeks, at the 2015 ASAE Annual Meeting in Detroit, I’ll be facilitating a session called “Request and Re-gift.” It’s based on 2014 annual meeting opening keynoter Adam Grant’s concept of giving and receiving via reciprocity circles. In other words, it’s kind of a live-action, IRL Collaborate, designed to allow you to expand your network and tap into that network in some hopefully unexpected ways. The session will allow every single participant…
  • You Engage By Being Engaging

    Elizabeth Weaver Engel, CAE
    20 Jul 2015 | 7:07 am
    Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff – Big Impact blog. In the video interview, we talk about the three main engagement mistakes associations make: Equating engagement with sales Limiting paths to engagement Lack of curiosity about the members (we want them to engage with us, but we don’t engage with them) We also address the role of the board of directors in engagement, talk about…
  • Recapping the Outside-In Engagement #Assnchat

    Elizabeth Weaver Engel, CAE
    14 Jul 2015 | 1:09 pm
    Anna Caraveli (The Demand Networks) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In (download your free copy at http://bit.ly/1GPNUM6). In case you missed it, here’s a recap of the high points of the conversation. Q1 How do you currently learn about your audiences? How do you share that knowledge internally? People up brought up a lot of the usual suspects: demographic data collection, emails, calls, surveys, focus groups, online…
  • Come Chat about Member Engagement

    Elizabeth Weaver Engel, CAE
    7 Jul 2015 | 11:54 am
    Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value? Join Anna Caraveli (The Demand Networks) and me Tuesday, July 14 at 2 pm on Twitter for the weekly #assnchat tweet chat. We’ll be guest moderating, discussing the outside-in…
 
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    Maggie McGary.com

  • Bye Squarespace--Mizz Information Has Moved

    Maggie McGary
    11 Jul 2015 | 7:57 am
    Long story short....Mizz Information has moved (again). This site isn't going anywhere (for now) but new Mizz Information posts will be going on MizzInformation.com.I hope to see you over there! If you subscribe via email, you should still get new posts, but if you subscribe in a reader, you'll need to update the feed to this: http://feeds.feedburner.com/mizzinformation/bmYyI'm still sorting out MailPoet subscriptions, so check your spam folder if you're not receiving new posts, and THANK YOU for reading and navigating this blogging journey as I have moved from platform to platform. This…
  • What Associations Can Learn from Reddit's Volunteer Moderator Revolt

    Maggie McGary
    4 Jul 2015 | 8:21 am
    According to MGI’s 2015 Membership Marketing Benchmarking Report, more and more associations are tying member retention to private online communities, citing that “for associations reporting more participation in their private social network, 53% report an increase in membership over the past year, compared to 22% whose membership declined.” Not bad, right? Not to be all “I told you so” or anything, but….I told you so. It’s great to see more and more associations seeing the value of private online communities and more associations launching them.If your organization has launched…
  • Pros and Cons of Periscope for Associations

    Maggie McGary
    19 Jun 2015 | 6:15 am
    I just returned from Association Media & Publishing’s Annual Conference, which was awesome. I learned a ton, met some great new people and enjoyed being back in the association media community. I was also lucky to hang out with cool friends like Monica Bussolati, who thought we should experiment with Meerkat and Periscope to livestream parts of the conference. I personally am a horrible photographer and even worse videographer, so I was reluctant, but I decided to take one for the team and we got meta and livestreamed each other's livestream of the tweet-up in the…
  • Going to #AMP15? I am!

    Maggie McGary
    12 Jun 2015 | 9:07 am
    One of the things I love most about working for associations is not being limited to one specific job track. Over my association career, I've done pretty much everything, spanning from administrative work to editorial to meeting planning to marketing to web management to social media and community management to marketing to fundraising to...pretty much a little of everything. Spending almost five years "doing" social media and community management for ASHA was great and afforded me the opportunity to grow a large association's social media presence from non-existent to huge, and to…
  • No Web Designer? No Problem: 5 Free Web Design Resources

    Maggie McGary
    15 May 2015 | 12:00 pm
    One of the best things about working for a small staff association is that I get to do so many things--some of which I still have a lot to learn about. Web design is definitely one of those things. While I know plenty about some aspects of web development, design is one thing I have never had to do, and I'm not particularly good at it. Yet. : )One of the projects I've been working on is launching a digital publication, a task which involves designing a responsive html email template and a microsite. NBD...not. Creating a new website--that I've done, in Wordpress, but a microsite template in…
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    Velvet Chainsaw | Midcourse Corrections

  • Harness Your Conference Data To Produce Big Insights

    Dave Lutz
    31 Jul 2015 | 10:21 am
    Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a difficult skillset to master. Those meeting professionals that are adept at this core competency will discover huge career dividends. Big Insights Not Big Data Change doesn’t happen fast in most organizations.
  • Creating Sticky Learning To Combat Our Illusion Of Knowing

    Jeff Hurt
    30 Jul 2015 | 1:30 pm
    Much of what we take for gospel about how to learn is wasted effort. Learning is grossly misunderstood. The most effective learning strategies are counterintuitive. We believe that attending education and listening to a presenter leads to learning. Just give me the crib sheets, the list of tips, the high level takeaways and I have it. It’s easy and I don’t have to work for it. So instead we fleece them. We give them what they want even though it doesn’t lead to job improvement. Stinking Learning Thinking Learning needs to be easy or they won’t attend, we say. We…
  • Encourage Conference Experiences That Lead To Practice-Rich Lives Not Knowledge-Rich Brains

    Jeff Hurt
    29 Jul 2015 | 12:04 pm
    Your conference doesn’t have to be the place that only offers expert lectures. It doesn’t have to only offer authorized, approved speeches. Or one-way monologues and panel dialogues. You have the opportunity to pave the way for rich, two-way, peer to peer dialogue. You can create education offerings that provide time for audience elaboration, discussion, doubts, push back and questions not just passive listening. Those conversations lead to ownership of takeaways and authentic learning. Why Are Speakers Talking? If you are a presenter, ask yourself the following question, “Why am I…
  • Effective, High Impact Leaders Attack Established Conditions

    Jeff Hurt
    28 Jul 2015 | 12:32 pm
    If a problem persists for years, it is no longer a crisis. It’s a condition. Many organizations face situations built upon shoddy foundations of myth, tradition and common-sense practices. The current state of affairs has prevailed so long they are now the accepted conditions. It’s a condition of “everyone else does it that way” shadows. It yields a world of confusion and conflict, unruly minds and unraveling customer experiences. How Do You Lead? Leaders face these conditions head on. They embrace the fact that to lead is actually to be out front. True leadership is primarily focused…
  • Using The Power Of Stories To Transform Conference General Sessions

    Jeff Hurt
    27 Jul 2015 | 7:42 am
    We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move from storytelling to story sharing each passing our stories and narraphors to each other like we pass food around the table. Framing General Sessions With Important Stories Here is the slide deck from my joint closing session with Sarah Michel at Corporate Event Marketing Association…
 
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    Membership Marketing Blog

  • Free Download: 2015 Membership Marketing Benchmarking Report

    29 Jul 2015 | 8:46 am
    Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you.This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.  The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.This year’s membership outcomes can best be described as “moderate” as opposed to…
  • Cleaning and Enhancing Data for Better Membership Marketing

    19 May 2015 | 12:02 pm
    Perhaps one of the most talked about topics in membership marketing today is data.  Topics range from cleaning data to appending third party information to member and customers records.  The reason for this increased focus is that good data empowers more efficient marketing and leads to better targeting and results.Poor data is a major problem.  The USPS estimates that “almost 25% of all mail pieces have something wrong with the address -- for instance, a missing apartment number or a wrong ZIP Code.”  And 17 percent of Americans change their address annually.But there…
  • Adding Remarketing to Your Membership and Conference Marketing Mix

    15 Apr 2015 | 1:48 pm
    In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item.  But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. For example, very often potential attendees visit an association’s website to find out the date, location, or cost for a conference.  However, these prospects rarely register right away.  They may need to check their calendar, the cost of flights, or get budget approval to attend.Similarly, one organization that we serve has…
  • On Target Membership Marketing

    4 Mar 2015 | 8:52 am
    Recently, I had the opportunity to present a session for ASAE on membership marketing. I shared the following three steps to building a strong and sustainable on target membership program.1. Get Ready – Establish a knowledge foundation by tracking your organization’s key membership statistics and looking at industry benchmarks.2. Take Aim – Build an economic model for membership that is based on sound principles and helps you set realistic and achievable goals.3. And Fire – Develop and implement a segmented, high frequency, multi-channel, track-able, and test driven…
  • The Membership Economy

    3 Mar 2015 | 11:21 am
    It is great to find a new book that has been waiting to be written for a long time.  The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue is that book.  It makes the case for the membership relationship across almost all organizational platforms. The author, Robbie Kellman Baxter, maintains that membership is the lever for success for organizations from online businesses like Pandora, to communities like LinkedIn; to loyalty programs like airline frequent flyer programs, to traditional programs like Weight Watchers; and yes,…
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    SocialFish

  • Design Your Online Community for the Users, Not for the Organization

    Maddie Grant
    3 Aug 2015 | 4:00 am
    This post originally appeared on the Higher Logic blog, where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.  And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ——— We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation’s use…
  • Realignment #3: From Passive Knowledge to Collaborative Discovery

    Anna Caraveli
    31 Jul 2015 | 4:00 am
    From The Demand Perspective Leading From the Outside Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.   Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases:  capturing, archiving and making searchable member online insights and conversations. Imagine if, instead of the uphill battle of…
  • Strategy Meets Culture on This Month’s #CultureChat

    Jamie Notter
    29 Jul 2015 | 7:45 am
    We’ve all heard the mantra, “Culture eats strategy for breakfast,” but is it true? What exactly is the relationship between culture and strategy? I have argued that they are two sides of the same coin and that culture should always be connected to what drives the success of the enterprise, but how integrated should the two be in terms of processes and systems? I don’t think this issue is cut and dry. I think a lot of organizations have been very successful keeping strategy as its own thing, fairly distinct from culture, even though that personally does not make a lot…
  • Maddie’s Must Reads for July – Social Media Edition

    Maddie Grant
    29 Jul 2015 | 4:00 am
    A few social media goodies handpicked by me that I think you need to see: A Teenager’s View on Social Media – “written by an actual teen” – very, very eye-opening.  Also, part 2 – What Teens Really Think about YouTube, Google+, Reddit and Other Social Media.  If you’re trying to reach teens through social media, or if your members are trying to reach teens through social media, or if you have kids who are teens, or just if you’re interested in one take on how they see the world through social media eyes, read these.”Facebook is often…
  • Five Subtle Lessons from Great Community Managers

    Ben Martin
    24 Jul 2015 | 4:00 am
    This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ——– Here are five non-obvious yet compelling lessons from great community managers we’ve picked up in several years of working alongside them in their online communities. 1) Managing a community takes more time than you think. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? Community managers also…
 
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    Mariner Management

  • Road Trip to Norfolk has some surprises

    4 Aug 2015 | 10:30 am
    How can a quick road trip to do a quick conference session result in a blog post? When it’s full of adventure (some good, some not so good) and one great AHA moment all rolled together.
  • The Chapter is "Alright"!

    8 Jul 2015 | 12:06 pm
    Latest from Grammar Girl is question about using "alright" versus "all right." Of course, there is no debate among grammar experts and usage guides alike … “alright” is not all right to use.
  • You Say Ad Hoc, I Say Micro

    2 May 2015 | 2:21 pm
    We in associations need our definitions don’t we? All humor aside, one important indicator that the association world is beginning to accept a new concept or way of doing things is when the conversation bubbles up around two elements: definition and policy.
  • The List: Micro & Ad hoc Volunteer Jobs in Associations

    2 May 2015 | 12:24 pm
    Looking for a list of jobs that can offer members micro and ad hoc volunteering? We're curating a list right here! If you have a job to add, add a comment or send it to info[at]marinermanagement.com.
  • Go ahead ... split that infinitive

    27 Apr 2015 | 11:17 am
    To split or not to split infinitives … it’s a serious controversy! Not really, but there are people that are adamant that you should never split an infinitive. Say thanks to the grammar gods that the creators of Star Trek ignored the rule – because To Go Boldly just doesn’t have the same zing!
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    HOAleader.com - Practical Advice on Homeowner Association Management

  • Is This Condo Association Being Too Nice?

    31 Jul 2015 | 1:00 am
    A California HOA recently sought an injunction against an owner who'd installed hardwood floors without the proper permission from the HOA, with the predictable outcome: The owners below complained about excessive noise. The association asked for remedial measures--like meeting with a contractor to soundproof or adding throw rugs on heavily trafficked areas--and the court agreed those measures were reasonable.
  • Oh, Pooh! A HOA Doggie DNA Database May Solve Your Problems

    31 Jul 2015 | 1:00 am
    Yes, owners should pick up after their dogs. But association boards and residents may be going off the rails to ensure enforcement of that very common rule. An Illinois man was recently arrested in the hallway of a condo association allegedly waiting with a shotgun to scare another owner who supposedly didn't pick up after a dog. Other HOAs are now requiring doggie DNA to clean up their problem. Here we discuss the proper response when your HOA find itself in deep doo doo.
  • How to Make Owners Follow the Rules--After the Fact

    31 Jul 2015 | 1:00 am
    A California HOA recently sought an injunction against an owner who'd installed hardwood floors without the proper permission from the HOA, with the predictable outcome: The owners below complained about excessive noise. The association asked for remedial measures--like meeting with a contractor to soundproof or adding throw rugs on heavily trafficked areas--and the court agreed those measures were reasonable.
  • Know How Far to Stretch Your HOA Manager

    24 Jul 2015 | 1:00 am
    In this week's tip, we begin analyzing a recent Florida Supreme court's advisory opinion in an effort to help you understand the line between what your manager can do and what you're better off turning to your attorney to handle.
  • What HOA Managers Can and Can't Do, Says Florida Supreme Court

    24 Jul 2015 | 1:00 am
    How close to the giving-legal-advice line can managers get without improperly veering into the practice of law? In May, the Florida Supreme Court answered that question in an advisory opinion. It spells out the activities community association managers (CAMs) can and can't perform without improperly practicing law without a license. Here we offer highlights, along with an analysis from one of our Florida experts. We also discuss what boards in other states need to know.
 
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    Blog

  • Don’t Let Them Get Away: Best Practices for Membership Renewals

    4 Aug 2015 | 5:00 am
    For many associations, it’s easy to get caught up in the marketing efforts associated with attracting new members. But as important as membership growth is, renewal is key. If you’re looking to bump up your membership renewals, we can help. By following a few best practices, you can actually increase the likelihood that members will rejoin. Take a look!
  • The 3 Must-Sees of ASAE Annual

    3 Aug 2015 | 5:00 am
    ASAE Annual is only a few days away, and if you’re anything like us, you’re frantically trying to get your schedule finalized. But before you cross the t’s and dot the i’s, make sure these three must-sees are on your list:
  • The Millennial Mashup: 20 Ways to Engage Your Organization’s 20-Somethings

    30 Jul 2015 | 5:00 am
    Are your Millennial members keeping you up at night? If so, we totally understand. Millennials have a completely different set of preferences and priorities than other members and engaging them can sometimes be tough. To help you out, we’ve put together a list of 20 ways to engage your organization’s 20-somethings. Take a look!
  • 3 Ways to Optimize Your Organization’s Email Blasts

    29 Jul 2015 | 5:00 am
    In order for email blasts to work, you first have to get your readers to open them. But how do you create that perfect email? How do you compel your readers to open your email when they have 21 others sitting in their inbox? Well, whether you’re sending out welcome emails, important announcements, or annual dues reminders, there are three ways to optimize your organization’s email blasts:
  • Inbound Marketing 101: The Do’s and Don’ts of Content

    28 Jul 2015 | 5:00 am
    Imagine this: You create a killer piece of content and publish it on your organization’s website. But once it’s published, you realize you don’t know how to draw people in. What’s the point of publishing killer content if no one’s going to read it?  Sure, inbound marketing is all about creating quality content, but in order for that content to be effective, there are a few do’s and don’ts to keep in mind:
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    GrowGlobally.org

  • Chronic Diseases in China: An Opportunity for Standardized Education Programs and Enhanced Collaboration

    Peter Turner
    4 Aug 2015 | 10:18 am
                          A recently released report “2015 Situation of Nutrition and Chronic Diseases of Chinese Residents,” indicates the incidence and mortality of chronic diseases continue to increase and have become the main causes of death in China with 79.4% of total mortality due to chronic diseases.  According to statistics, cardiovascular disease, diabetes, cancer and respiratory disease have become the top four of major threats to China’s public health. The report stated that the relative low quality of treatment and lack of…
  • China’s New National Plan for Health Service System – An Opportunity for US Healthcare Associations?

    Peter Turner
    27 Feb 2015 | 12:44 pm
        This article was written by Maria Tong, senior director, association management and consulting from MCI Beijing office. On October 29, 2014, China released a draft of the National Plan for Health Service System, featuring the country’s goals and priorities on developing the public health framework in the next five years. The plan aims to adjust the layout of the medical and health resources, improve the service ability and the resources use efficiency. There are a few findings from the plan that may be interesting to the US healthcare associations. The plan set a goal to…
  • Top 10 Sustainable Event Trends for 2020

    Peter Turner
    31 Jan 2015 | 7:24 am
    For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.  Guy Bigwood, leads MCI’s Sustainability Services group which has produced a number of global chief executive events on sustainability to help to accelerate sustainable practices into corporate strategy around the world. In demand as a speaker and workshop…
  • Demystifying the China Healthcare Industry

    Peter Turner
    3 Dec 2014 | 12:21 pm
    As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy. Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for…
  • Working Effectively with Components in Asia

    Peter Turner
    11 Nov 2014 | 10:32 am
      This interview is with Chester Chu, Director, Association Management, Consulting and Conferences , MCI Singapore during the 2014 ASAE Annual Conference in Nashville. Chester discusses common challenges associations find when deploying or managing components and steps to address them. It is run in two parts. [important] Part 1 – Podcast Interview (7 minutes) Part 2 – Podcast interview (5 minutes) [/important]
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    Jeffrey Cufaude, Idea Architects

  • Adding Interaction Concern #2: Losing Control Of the Clock

    Jeffrey Cufaude
    17 Jul 2015 | 4:58 am
    Presenters should be concerned about clock management when adding interaction to a session or talk.  You can rehearse, time, edit, and somewhat control the pace of your speaking segments. This is not possible when you invite participants to engage with each other.Or is it?The timing of interactive elements is definitely manageable albeit less tightly than your speaking segments. You only lose control of the clock when you don't plan (1) an initial approach for managing it, and (2) alternative tactics to adopt based on what happens in real-time.Providing structure enables the desired…
  • Adding Interaction Concern #1: Losing Control of the Content

    Jeffrey Cufaude
    13 Jul 2015 | 6:06 am
    Perhaps the most pervasive concern I hear presenters raise when contemplating interaction is that they will lose control of the session. Newsflash: you ain't never had it. At any given moment, people are talking about unrelated topics, scanning the program book for the next session, buying something on their smartphone, or sneaking out early to get to lunch.  But we feel like we are in control because we are the only ones providing content and we do so on our own terms. It's a false sense of security.When adding interaction, you do transfer some control to participants because you now…
  • "You Need to Make Your Presentation Interactive"

    Jeffrey Cufaude
    9 Jul 2015 | 6:39 am
    Conference planners exhort presenters to includemore interactive elements in their sessions. Many remain wary of doing so. If you have a learning and instructional design background you can forget how intimidating adding interactive segments can be to individuals more accustomed to primarily lecture or presentation segments.  For starters, they probably don't think in terms of segments.Having coached a fair number of these wary subject matter experts, I’m sharing advice I offer them (and that I take heed of for my own presentations) in a series of frequent posts this month. …
  • 15 Questions to Liven Up Conference Learning

    Jeffrey Cufaude
    1 Jul 2015 | 5:28 am
    --> Conferences can help participants make connections and realize greater value from the learning experiences offered by inviting them to reflect and distill periodically during the event.  below are 15 questions that presenters, sessions moderators, or emcees could draw from to do so during one of your future conferences.What one thing, as a result of what you just heard, might make the most difference in your organization if it was successfully implemented?What’s your elevator speech, a headline, or a possible Tweet you could share that would highlight your core learning from…
  • What If Everyone Could Facilitate?

    Jeffrey Cufaude
    24 Jun 2015 | 6:56 am
    In far too many organizations, facilitation is still seen as something an external consultant or internal manager or leader does instead of a core capacity and contribution that everyone should be capable and confident of making.I want to change that.When more people see themselves as capable of being facilitative—whether they are the designated leader of a meeting or conference call or simply contributing as a participant—better results become possible.I have been teaching others how to facilitate for most of my professional career.  But the number of groups who can bring me in to…
 
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    The Chamber Pros Community

  • Teaching Chamber Members about Humor in Marketing

    Christina Green
    4 Aug 2015 | 4:00 am
    What’s the quickest way to go viral on a video? Show unlikely people dancing (or lip syncing) to a trendy song — old folks taking on AC/DC’s Shook Me All Night Long or a bunch of chiropractors doing the “Whip.” For chambers who offer lunch and learns or other sessions for members, teaching them to […] The post Teaching Chamber Members about Humor in Marketing appeared first on The Chamber Pros Community.
  • Your Chamber and Working with Downtown Associations

    Christina Green
    3 Aug 2015 | 3:00 am
    I’ll blame Facebook in some instances, for the ability for groups of people to become powerful forces in the community almost overnight. Some groups in your community may be established downtown or merchant associations, while others may be fans of the city whose posts on social media about local businesses have gotten them quite a […] The post Your Chamber and Working with Downtown Associations appeared first on The Chamber Pros Community.
  • How Do You Know Which Chamber Members are Engaged?

    Christina Green
    31 Jul 2015 | 3:00 am
    At first glance the title of this blog post seems easy enough to answer, if they’re renewing they’re engaged. But just as not every relationship is a happy one, you can’t assume a check is a sign of engagement. It could be a habit, or worse yet, something the person did because of the time […] The post How Do You Know Which Chamber Members are Engaged? appeared first on The Chamber Pros Community.
  • Chamber Content Idea: Back to School

    Christina Green
    30 Jul 2015 | 3:00 am
    Coming up with ideas for blog and social media posts can be tiresome, especially when you already have so much to do. That’s why it’s important to use timely occasions to help with content. In about a month, a very large percentage of the school-aged population will be heading back to the books. Here are a […] The post Chamber Content Idea: Back to School appeared first on The Chamber Pros Community.
  • Anniversary or Annual Chamber Billing?

    Christina Green
    29 Jul 2015 | 3:00 am
    An interesting conversation is occurring on the Chamber of Commerce Professionals Page on Facebook. One chamber exec’s board is suggesting switching from anniversary date of joining dues renewal, to every member renewing in January. Here’s a breakdown of what other chambers had to say regarding the pros and cons of both methods. In Favor of Annual/Set […] The post Anniversary or Annual Chamber Billing? appeared first on The Chamber Pros Community.
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    Event Garde Blog with Aaron Wolowiec

  • Bonus Content – Event Garde e-news – August edition

    Kristen Parker
    31 Jul 2015 | 5:04 am
    Heidi Letzmann, education and programs manager, American Association of Law Libraries Q & A with Heidi Letzmann, education and programs manager, American Association of Law Libraries Q: If you had to choose another career path, what would it be, and why? A: My mom always tells me I missed my calling as a meteorologist since I’m endlessly fascinated by the weather. Q: What movie best sums up your life, and why? A: Whoa – I’m not prepared to “sum up” my life just yet, but themes of whimsy, courage and destiny really appeal to me in “Amélie,” “Antonia’s Line” and…
  • How do association marketers fight email fatigue?

    Kristen Parker
    28 Jul 2015 | 6:26 am
    While I was out of the office recently tending to some personal affairs, my husband commented on the number of “dings” from my iPhone. He was shocked when I explained that said “dings” indicated yet another email. When I returned, I had 400 emails. Really. After only three days. I’m sure I’m preaching to the choir, but I can’t keep my inbox clean. I operate three accounts regularly and they’re all suffering from inbox overload. So. Much. Email. And…so much deleting. But I have to admit even when I’m overwhelmed, I open the emails with the catchy subject lines. Lesson here:…
  • 10 Networking Apps For Event Attendees

    Kristen Parker
    21 Jul 2015 | 5:38 am
    Daniel Mendelson, Bizzabo This month’s guest post is by Daniel Mendelson of Bizzabo. It was originally posted on July 16. Editor’s Note: By now, you all know I’m a social media/technology addict. So, I was so excited to learn about these apps that I had to share with you! These could help your attendees have a more meaningful networking experience. According to Mobile Statistics, people spend on average 23 full days a year on their phone. Imagine if only a fraction of that time was spent on networking apps. In this post you will find a list of some great networking apps perfect for…
  • Latest ruling could mean more unpaid internships

    Kristen Parker
    14 Jul 2015 | 7:00 am
    It’s summer…and that means planning season for many of you. Perhaps that planning includes whether to hire an intern for the upcoming year. And with that comes the question: “Should we pay them?” In September 2013, I wrote a post about the Black Swan case, in which a federal judge ruled that Fox Searchlight Pictures violated the Fair Labor Standards Act by not paying interns during the production of the 2010 movie “Black Swan.” (It was one of our most popular posts!) The judge ruled the interns performed the same work duties for which others were paid and the internships didn’t…
  • Selecting and coaching speakers to deliver quality digital presentations

    Aaron Wolowiec
    7 Jul 2015 | 4:00 am
    This post was originally written by Aaron Wolowiec for the CommPartners blog. When it comes to identifying topics for face-to-face and digital presentations, there are generally two schools of thought: Call for presentations; or Content curation. In a traditional call for presentations, a general invitation is released to an organization’s key constituents to submit topic ideas for a program. This call provides detailed instructions for submission of papers for assessment and selection by a review committee. Ultimately, constituent submissions are returned to the committee for review,…
 
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    GrowGlobally.org

  • Chronic Diseases in China: An Opportunity for Standardized Education Programs and Enhanced Collaboration

    Peter Turner
    4 Aug 2015 | 10:18 am
                          A recently released report “2015 Situation of Nutrition and Chronic Diseases of Chinese Residents,” indicates the incidence and mortality of chronic diseases continue to increase and have become the main causes of death in China with 79.4% of total mortality due to chronic diseases.  According to statistics, cardiovascular disease, diabetes, cancer and respiratory disease have become the top four of major threats to China’s public health. The report stated that the relative low quality of treatment and lack of…
  • China’s New National Plan for Health Service System – An Opportunity for US Healthcare Associations?

    Peter Turner
    27 Feb 2015 | 12:44 pm
        This article was written by Maria Tong, senior director, association management and consulting from MCI Beijing office. On October 29, 2014, China released a draft of the National Plan for Health Service System, featuring the country’s goals and priorities on developing the public health framework in the next five years. The plan aims to adjust the layout of the medical and health resources, improve the service ability and the resources use efficiency. There are a few findings from the plan that may be interesting to the US healthcare associations. The plan set a goal to…
  • Top 10 Sustainable Event Trends for 2020

    Peter Turner
    31 Jan 2015 | 7:24 am
    For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.  Guy Bigwood, leads MCI’s Sustainability Services group which has produced a number of global chief executive events on sustainability to help to accelerate sustainable practices into corporate strategy around the world. In demand as a speaker and workshop…
  • Demystifying the China Healthcare Industry

    Peter Turner
    3 Dec 2014 | 12:21 pm
    As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy. Prior to joining MCI, Robbin was with the China International Exchange & Promotion Association For Medical and Health Care as Project Director responsible for…
  • Working Effectively with Components in Asia

    Peter Turner
    11 Nov 2014 | 10:32 am
      This interview is with Chester Chu, Director, Association Management, Consulting and Conferences , MCI Singapore during the 2014 ASAE Annual Conference in Nashville. Chester discusses common challenges associations find when deploying or managing components and steps to address them. It is run in two parts. [important] Part 1 – Podcast Interview (7 minutes) Part 2 – Podcast interview (5 minutes) [/important]
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    MultiView Blogs | True Stories from a Life in Digital Media

  • MultiView hosts digital media sales recruiting event July 29th in Toronto, Canada

    Mariama Holman
    14 Jul 2015 | 9:11 am
    Toronto, July 14, 2015 – MultiView, North America’s largest B2B digital marketing company is hosting a digital media sales recruiting event July 29th from 6:00PM – 8:00PM EST at its Toronto Office at 50 Minthorn Blvd., Suite 800 Thornhill, ON L3T 7X8. This occasion will give Canadian job seekers an opportunity to learn more about digital media careers as well as encounter MultiView’s fun, youthful working environment. Jonny Hill, Director of Marketing Technology, says that this is not your typical recruiting event. “Our office has an amazing culture. We are excited to give…
  • Don Draper, meet big data

    Mariama Holman
    18 Jun 2015 | 6:44 am
    This article was written by Callie Wheeler, MultiView Account Manager, and was originally featured on Programmatic Advertising.org. If you’re anything like me, when you first heard the term “programmatic advertising,” you couldn’t decide if it had something to do with the TV Guide on grandma’s coffee table, those rotating billboards that annoy you while you’re stuck in traffic or robots sitting behind computers on some distant island compound programming futuristic pop-ups. Thankfully, programmatic advertising isn’t any of the weird things I thought it might be. Programmatic…
  • MultiView inspires employees’ imagination with Creativity: Hot and Fresh event May 15th

    Mariama Holman
    30 Apr 2015 | 6:51 am
    Company hosts event to encourage creative thinking in all departments Lauren Weiss, Geoffrey Forneret, Michael Gibbon enjoying Abundantly Aromatic MultiView believes in stimulating creativity and innovation in all of its employees. “Creativity is the force that spurs us to find new ways to improve our business and the services we offer our partners and clients. Outside-of-the-box thinking is not just beneficial for artists, but for everyone,” says Austin Dicharry, MultiView’s marketing manager. The company is hosting its quarterly Creativity: Hot and Fresh event Friday, May 15th from…
  • B2B Lead Generation Best Practices for Small and Mid-Sized Businesses – an Interview with MultiView’s Expert, Andrew Kretzschmer

    Mariama Holman
    17 Apr 2015 | 6:00 am
    Andrew Kretzschmer, MultiView’s director of sales operations, has over seven years of lead generation experience. Since joining the company in 2011, his insights have been instrumental in generating new business as the company expanded its product line from digital publications to targeted campaigns, MultiView’s latest B2B advertising offering. MH: Andrew, how would you define lead generation to someone who is new to the industry? Andrew Kretzschmer: Lead generation is all about identifying and targeting audiences. First and foremost, who are you trying to target? Once you have determined…
  • Creative Approaches in Analytics – an Interview with MultiView’s Lead Gen Expert, Andrew Kretzschmer

    Mariama Holman
    16 Apr 2015 | 12:58 pm
    Andrew Kretzschmer, MultiView’s director of sales operations, is a dual package of creativity ­­and analytics prowess. He manages MultiView’s B2B lead generation operations and fervently believes in cultivating innovation in analytics. “Someone has to create a more efficient process. Why can’t it be you?” An entrepreneur at heart, Andrew is always finding new opportunities. In college he built a real estate business by purchasing homes in Grand Prairie and Desoto, Texas, flipping them for revenue. MH: How has your entrepreneurial mindset and creative thinking helped you in…
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    Association Adviser

  • How to Connect with the Next Gen — and the Gen After That

    Hank Berkowitz
    20 Jul 2015 | 12:31 pm
    Younger members are least likely to be engaging with member communications. This means you need to be more creative about how you connect with next-gen. The post How to Connect with the Next Gen —... For more about this topic, click on the headline.
  • Track Your Association’s Instagram Campaigns

    Michele Late
    20 Jul 2015 | 12:13 pm
    If your association uses Instagram to promote your programs, record event happenings or aid with membership recruitment, you’ll want to use a measurement tool to track your account’s growth in... For more about this topic, click on the headline.
  • What Associations Should Know About LinkedIn’s Acquisition of lynda.com

    Carrie McIntyre
    20 Jul 2015 | 8:54 am
    In April, LinkedIn announced the purchase of the online learning company lynda.com for approximately $1.5 billion. Why does that matter for associations? The post What Associations Should Know About... For more about this topic, click on the headline.
  • Shifting the Balance of Global Brain Power

    Association Adviser staff
    20 Jul 2015 | 8:00 am
    Our Corner Office spotlight shines on Daniel Obst, deputy vice president, international partnerships at the Institute of International Education. IIE is among the world’s largest international... For more about this topic, click on the headline.
  • Career Advancement Topics Increasingly Important to Association Leaders

    Association Adviser staff
    17 Jul 2015 | 10:34 am
    For the first time in the history of our study, a different topic supplanted “Lobbying and advocacy” as the topic association leaders believe is most important to members. The post Career... For more about this topic, click on the headline.
 
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    Smooth The Path

  • Walking in Our Member’s Shoes

    Amanda Kaiser
    4 Aug 2015 | 2:43 am
    Do we do enough walking in our member’s shoes? When was the last time we signed up for our own membership (or anyone else’s)? When was the last time we just attended one of our events, not worked them? When was the last time we shadowed a sales person, member services professional or watched one of our […] The post Walking in Our Member’s Shoes appeared first on Smooth The Path.
  • Why Potential Members Bail After a Single Chapter Event

    Amanda Kaiser
    30 Jul 2015 | 2:21 am
      We tend to focus on the programming. If a chapter is weak it must be the programming. It is true that programming is a factor but it is not the only factor. Talk to new members and their focus is not on the programming but on belonging. They want to know that their fellow […] The post Why Potential Members Bail After a Single Chapter Event appeared first on Smooth The Path.
  • Two Kinds of Association Change

    Amanda Kaiser
    28 Jul 2015 | 4:24 am
    There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an […] The post Two Kinds of Association Change appeared first on Smooth The Path.
  • What Members Really Want from Professional Development and Networking

    Amanda Kaiser
    21 Jul 2015 | 2:54 am
    Members will say that they join associations for the professional development and networking. Professional development and networking are two socially-acceptable corporate words that are actually code for: I want to belong I want to be worthy I want to make friends I want to be seen I don’t want to be lonely I want to matter […] The post What Members Really Want from Professional Development and Networking appeared first on Smooth The Path.
  • What is in a Name?

    Amanda Kaiser
    16 Jul 2015 | 2:21 am
    Related: What is our association job really? The difference between an engaged association and a distanced association For association professionals who dare greatly The post What is in a Name? appeared first on Smooth The Path.
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    A Blog by Partners in Association Management

  • Raise Money and Get Healthy All at the Same Time

    partnersinassociationmanagement
    30 Jul 2015 | 2:26 pm
    By: Amy Bean Napier One of the clients that we manage is the Foundation for Dental Laboratory Technology (FDLT).  Their mission is to advance the profession of dental laboratory technology through education. Like most non-profit organizations, they are constantly looking for out-of-the-box ways to raise money to ensure the continued success of the organization and … Continue reading Raise Money and Get Healthy All at the Same Time →
  • Quality Control Systems: How You Can Implement Them into Your Workplace

    partnersinassociationmanagement
    28 Jul 2015 | 10:22 am
    By: Caroline Thomas If I had to tell you one thing I have learned in the past year working at Partners In Association Management, it is the importance of quality control systems in our workplace. My position within the Membership Services team,  is serving as quality control for our credit card charges, continuing education for … Continue reading Quality Control Systems: How You Can Implement Them into Your Workplace →
  • The Struggle Is Real

    partnersinassociationmanagement
    23 Jul 2015 | 12:46 pm
    By Lauren Asbell, CMP Within the last month I have planned and executed a large annual conference, moved  to a new city, started working from home and I’m currently planning four more annual conferences for 2015; the next one taking place in a week.  Now this blog is not intended to sound like a pity-party, … Continue reading The Struggle Is Real →
  • Marketing Your Meeting – Before, During & After

    partnersinassociationmanagement
    21 Jul 2015 | 1:44 pm
    By: Christina Welty According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org). At Partners, we hold a lot of meetings.  In fact, three of our clients have their annual conventions … Continue reading Marketing Your Meeting – Before, During & After →
  • Procedures! Organization! Success! Oh My!

    partnersinassociationmanagement
    16 Jul 2015 | 2:03 pm
    By: Ricki Sexton A word that I have never used quite so frequently in my entire life as I have in the last eight months  as an employee is procedures.  I’ve had “procedures” done at doctor’s offices.  I’ve had “procedures” done in the dentist office.   When I first started my career at Partners, I would … Continue reading Procedures! Organization! Success! Oh My! →
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