Association Management

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  • 7 Things You Should Never Say to an Association Professional

    Blog
    24 Sep 2014 | 5:00 am
    An association career is one of the most misunderstood out there. Wouldn’t it be nice to have a day where you could answer the questions and comments about association life the way you wanted to? Let’s have some fun and imagine answering the 7 things we just don’t appreciate hearing.
  • How to Handle Collecting Dues

    Blog
    25 Sep 2014 | 5:00 am
    I don't know about you, but I always feel weird asking other people for money. Maybe it has to do with the fact that so many budgets (mine included) are pretty strapped these days. 
  • Weeding Out Members From Pretenders

    Association Adviser
    Hank Berkowitz
    29 Sep 2014 | 8:00 am
    High performing associations are focusing on the engagement level of their members—not how many dues bills they send out. The post Weeding Out Members From Pretenders appeared first on Association... For more about this topic, click on the headline.
  • 5 Steps to Keep Vendors from Hounding Your Members

    Blog
    23 Sep 2014 | 5:00 am
    Vendors are a very important part of your association’s annual meeting and expo. Besides covering some expenses with entry fees, they also provide valuable goods and services that your members can use or may need.  
  • Fun and games for associations

    Event Garde Blog with Aaron Wolowiec
    Kristen Parker
    16 Sep 2014 | 5:38 am
    Just about everyone I know is addicted to Candy Crush. (Not me. I tried and was terrible.) And I have quite a few friends who thrive on becoming king of a location on FourSquare. Me? I get excited when I get a new badge on my hotels reward program and can share it on Facebook. Ah, Facebook. Its gamification genius has taken social media by storm. In fact, it seems companies of all sizes are joining the gamification bandwagon. But what is it? According to Clickipedia, “Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof…
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    Spark Consulting

  • The Whats, Whys, and Hows of Brand Identity Guides

    Elizabeth Weaver Engel, CAE
    22 Sep 2014 | 7:12 am
    A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on the keys to putting together effective brand identity guidelines: A set of brand identity guidelines (also referred to as brand standards) is a part of every rebrand. It documents the whats and whys of a brand’s look and feel, including color and font specs, overall guidance on tone and message, and layout rules. These guidelines are important to maintain consistency, making a stronger impact with…
  • Matching Your Channel to Your Audience

    Elizabeth Weaver Engel, CAE
    16 Sep 2014 | 7:23 am
    One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and unprotected areas of your website. Are you sharing information about something that’s for your members only? Use member-only channels like your member enewsletter and member-only areas of your website. Are you sharing information about something that’s available only to a sub-set of people? Use email or direct mail to…
  • Explaining Marketing to a Kid

    Elizabeth Weaver Engel, CAE
    9 Sep 2014 | 6:54 am
    A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the kids had to find the people who were participating, and then each of us had prepared some sort of activity to help the kids understand what we do. Mine was a marketing activity, and got me thinking: what’s the simplest way to explain marketing? After all, I only had about 5 minutes to explain this to kids ranging in age from 5 to 17. Here’s what I came up with: Marketing…
  • Five Ways NOT to Brainstorm

    Elizabeth Weaver Engel, CAE
    5 Sep 2014 | 1:05 pm
    Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following? Inviting as many people as possible – the more, the merrier! (Of course, that means most people won’t have a chance to speak, but too bad for them, right?) Only the Very Important People get to contribute ideas. (Everyone who’s not Very Important is just a spectator – after all, she’s not Very Important, so how could she have good ideas anyway?) Start picking at any idea that’s raised…
  • Five Tips for Success with Ad Hoc Volunteers

    Elizabeth Weaver Engel, CAE
    29 Aug 2014 | 6:59 am
    Thanks to ASAE’s 2008 Decision to Volunteer study, we know that our members are eager to volunteer. But thanks to generational trends and research, we know that our volunteers are looking for different volunteer experiences, more of the ad hoc or micro-volunteering type.     When you’re used to working mostly with standing committees, though, it can be tough to figure out how to create good ad hoc volunteer work. The top five tips to success are: Make a specific ask. Bad: “We need some articles for upcoming association enewsletters. Contact (generic email address)…
 
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    Effective Database Management » Blog

  • Some tips on how marketing and membership staff can work effectively with the CEO

    Wes Trochlil
    18 Sep 2014 | 2:31 am
    This article, co-authored by Scott Oser and myself, outlines some highlights from our sessions at the recent ASAE Membership & Marketing Conference.
  • Why you shouldn’t build your own software (from someone who knows!)

    Wes Trochlil
    16 Sep 2014 | 2:25 am
    This blog post is LONG and fascinating. It’s written by the CEO of an AMS company explaining why associations should not build their own AMS product. Sure, he’s got a vested interest in associations buying off-the-shelf software, but he has an interesting perspective because prior to running his own AMS company, he was actually hired by an association to build a custom solution for them. His experience underscores what I’ve told my clients for years: Associations should not be in the business of designing their own database.
  • New Article Posted – Amazon and Other e-Commerce Sites Set the Bar

    Wes Trochlil
    4 Aug 2014 | 8:58 am
    Amazon.com is easily my favorite place to shop online. Everything about the experience there is top-notch. Of course, any of us who shop on Amazon have had the same or similar experiences. That includes your members, too. And therein lies the rub for all associations. Click here to read the rest of the article. Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Click here to sign up.
  • See me at the September 4 ASAE Idea Swap

    Wes Trochlil
    4 Aug 2014 | 1:32 am
    On September 4, I’ll be the featured speaker at the Loudoun County Idea Swap hosted by ASAE and held at the National Recreation and Park Association in Ashburn, VA. Click here to get all the details here and register. It’s free!
  • REMINDER: Free Seminar on Data Management

    Wes Trochlil
    28 Jul 2014 | 6:33 am
    Tate & Tryon is hosting a FREE seminar on data management, designed especially for C-suite executives, this Wednesday, July 30, from 9am-11am, in Washington, DC. I’ll be speaking on the panel. Click here for details and registration.
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    Maggie McGary.com

  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
  • Is SSL Essential for SEO?

    Maggie McGary
    23 Sep 2014 | 1:34 pm
    With so much recent press about huge-scale data breaches (Target, Home Depot, Healthcare.gov, etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don't sell anything or capture any data? On the surface, it would seem like we don't need to worry about stuff like securing websites...but it looks like Google is about to make you need to worry if SEO matters to you.Google recently announced that they're going to start using site security as a search engine ranking factor. Rather than me trying to explain the whole…
  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
  • Tired of Shutterstock Photos? 5 New Sources to Try

    Maggie McGary
    4 Aug 2014 | 9:09 am
    Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background...and so on. Especially as more and more tech companies invest in content marketing, I hope…
  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
 
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    Velvet Chainsaw | Midcourse Corrections

  • Conference Improvement Starts With A Focus On The Attendee Experience

    Dave Lutz
    29 Sep 2014 | 8:58 am
    Improving attendee experiences is a top priority for the majority of conference planners. Yet few of us plan the attendee experience correctly. We approach conference planning from the inside-out. Considering the attendee experience is an afterthought. Most conference improvement plans look something like this: Systems & Resources → Procedures → Touchpoints → Interactions → Experiences. Although we don’t usually use those words. We look at logistics and tools, operations, methods of contacting potential customers and then the onsite attendee experience. Applying UXD User…
  • Speakers: Covering Content Actually Obscures Understanding

    Jeff Hurt
    26 Sep 2014 | 10:57 am
    Education is one way to improve ourselves personally and professionally. Whenever we find ourselves lacking knowledge, understanding or skills for a specific job task, we take a class. Or attend a conference. Or participate in a webinar. Or read a book. Sounds really simple. Right? Well, it’s not. The challenge with most education is our belief that learning something we don’t know requires an expert (the speaker) or another means (books, online, computers). The Watch Analogy Note: I first saw this analogy demonstrated in my professional education many years ago. I’ve seen it referenced…
  • Your Conference Needs To Offer Transformational Learning Not Informational Learning

    Jeff Hurt
    25 Sep 2014 | 12:35 pm
    Which word describes the type of conference education sessions you prefer to attend? Pick one. Informed or transformed? The Best Learning At Conferences For me, I want to be more than just informed. I can be informed by reading information online. I don’t need to travel to a conference to become informed. I prefer a conference experience that is transformational! It transforms my thinking, my perspective, my attitude, my actions and my habits. Those are the type of conference experiences that are worth my money, time, energy and resources. I suspect you prefer those types of conference…
  • You Need To Invest In This Primary Career Insurance Policy: Your Network

    Sarah Michel
    24 Sep 2014 | 12:01 pm
    When do you need a personal, social network the most? Think about that for a moment. When is your network of business professionals the most valuable to you? When you need a new job. Right?! That’s when most of us turn to our network of professional colleagues. The Dumped CEO Sitting across my desk was a newly dumped CEO who was on the wrong side of an acquisition. “Tell me about the depth and strength of your professional network,” I asked. His face sunk. “You mean the people who I didn’t return their calls because I was too buy? Or those that I cancelled lunch with because I…
  • Why Technology Alone Will Not Move The Needle For Conferences

    Jeff Hurt
    16 Sep 2014 | 12:03 pm
    I’m a fan of technology. I’m usually an early adopter of the next shiny tech tool for individuals. And I typically try to understand if and how that tech tool may help organizations, learning and conferences. But, and it’s a big, big but: technology alone will not truly move your conference needle. Technology Isn’t Your Savior My email box is littered with announcements of the next great event technology. Most of them have gone nowhere. Occasionally, a new event technology—like the conference app–will truly move the needle. Usually though, technology is not enough. Technology…
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    Membership Marketing Blog

  • Presentation Materials for the 2014 Membership Marketing Benchmarking Report

    9 Sep 2014 | 1:59 pm
    Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations.  To make presenting this information easier, I have uploaded a presentation ready copy of the report.  Feel free to use it.   My only request is that you provide attribution with any data from the report that you present.   The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.
  • ASAE Session: Emerging Hybrid Membership Models

    19 Aug 2014 | 8:22 am
    Last week I had the opportunity to present at the ASAE Annual Meeting with Greg Melia and Krista Barnes on the opportunities and challenges associations are seeing with hybrid membership models.I also wanted to share the information and slides here. Hybrid membership models take a long term marketing concept called product line extension and apply it to an association’s membership product.  Many associations are moving away from a traditional “one size fits all” membership and instead offering a portfolio of membership options that allow a prospect to select a package that…
  • Four Sources for Inbound Membership Marketing

    31 Jul 2014 | 12:07 pm
    At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects.  But most groups still say, “I want more!”This is when inbound membership marketing can become an important new contributor to your media mix. Inbound membership marketing helps you reach new prospects that you may not have interacted with before and allows them to raise their hand and come to you in search of the very information and products that you produce.Here are four proven sources to feed you inbound marketing…
  • Get Your Copy of the 2014 Membership Marketing Benchmarking Report

    25 Jun 2014 | 7:40 am
    It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. This marks the sixth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members,…
  • The Evolution of Association Membership Models

    28 May 2014 | 10:14 am
    In the coming months, I am presenting two sessions on the transitions and opportunities that are taking place in the packaging of association memberships, otherwise known as membership models.What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. They are encouraging the market to drive their membership product instead of their bylaws.There is one change in particular to highlight.  An increasing number of individually based associations appear to be offering both…
 
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    SocialFish

  • [Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet

    Maddie Grant
    26 Sep 2014 | 5:00 am
    Courtesy of: Prohibition PR ————– (photo credit) More like this...[Cool Infographic Friday] The Ultimate Guide to Creative Commons[Cool Infographic Friday] Big Data Big Profits[Cool Infographic Friday] – What can you outsource?[Cool Infographic Friday] Game of Tech Thrones[Cool Infographic Friday] A Brief History of Caps Lock[Cool Infographic Friday] 5 Reasons To Teach Your Kid To Code The post [Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet appeared first on SocialFish.
  • Association Social Media: National Association of Home Builders (NAHB)

    Maddie Grant
    25 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————- In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. 1) First things first –  in what…
  • Understanding B2B Online Reviews

    Scott Huntington
    24 Sep 2014 | 9:00 am
    Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Online reviews made on social media can reach a very large audience and be spread quickly. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online…
  • How to Build a Company Culture That Works

    Maddie Grant
    24 Sep 2014 | 5:00 am
    Jamie Notter and I have developed a set of workshops through our new consulting firm, Culture That Works, to help our clients with their culture change issues.  We have a specific interest in and focus on culture change related to technology change, but we also have expertise in conflict, generational differences, and leadership development.  Interested in any of these workshops? Contact us today. Strategic Clarity Workshop Half-day workshop where leaders get clear on strategic principles. In this half-day workshop, we will work with you to develop a set of interview questions that go out…
  • How to Use Content Curation To Grow Your Online Presence

    Editorial
    23 Sep 2014 | 5:00 am
    Guest post by Don Sturgill. ————- In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that. Now, we are bombarded by information and often suffer from information overload. While this is a problem for many industries, the savvy marketing professional or social media expert sees it as an advantage. Grow Your Online Presence By categorizing and providing access to information, Google has become one of…
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    Mariner Management

  • Leading Across the Miles

    27 Sep 2014 | 10:58 am
    Increasingly our volunteer teams are spread across town, across the state, across the country and even over country borders. It's tough enough to lead a group of volunteers, but when you're leading via phone and web, its downright messy.
  • The DoubleBot: Your Next Conference/Meeting Attendee or Virtual Volunteer or...?

    1 Sep 2014 | 8:21 am
    World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O
  • Should chapters get liability insurance? An expert weighs in...

    1 Aug 2014 | 9:11 am
    Question: We are a XXX organization for XXX and have more than 100 components (we call them chapters) in cities across the country.  They are all 501c6 organizations with their own articles, bylaws and D&O insurance.  Question of the day: do they also need liability insurance?  Most of the larger components have had it; however, the rates tripled this year so they are asking if it is a requirement.  Recommendations?
  • Surest way to lose a volunteer...

    17 Jul 2014 | 7:04 am
    I came across Ashima Goyal-Siraj’s piece in Volunteer weekly, The “Oh! by the way” trap. It’s in response to an article by Thomas McKee on the same subject, and one that I—and just about any volunteer—can relate to.
  • How much is too much?

    11 Jul 2014 | 12:25 pm
    Most can agree that we receive way too many emails in the course of a day. What’s more maddening, besides the increasing amount of spam (that’s another post), is the constant barrage of emails from a single source, i.e., the vendor that sends daily updates on products and services, or the e-letter that comes in 2-3 times a day with the “latest news.”
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    Condo Association Management Blog

  • Can condo or HOA board undo rules and regulations?

    26 Sep 2014 | 8:04 pm
    Once a grandfathered clause in the ruled and regulations is instituted, can another Board of Directors later rescind or take away that grandfathered clause in the rules and regulations?
  • How does Massachusetts homestead act protect HOA's and homeowners?

    17 Sep 2014 | 5:13 am
    Does the Massachusetts Homestead Act protect elderly unit owners from having liens placed on their property or having a foreclosure initiated from unpaid condo association fees. It looks like most liens and mortgage products are exempt from protection, but this is a new wrinkle I am dealing with?
  • How much should condo association documents cost to retrieve?

    16 Sep 2014 | 2:34 am
    I hired a lawyers because I am having board problems within my condo association. He requested records to be copied and sent to him. What is the appropriate fee to photo copy a page? Does my lawyer have to send his request for records via CERTIFIED mail? THANK YOU
  • Property manager charges condo seller for approval document

    11 Sep 2014 | 5:28 am
    I am a condo association board member and just found out from an angry co-owner that he had to pay $125 to the property management company in order to get a status letter to sell his unit.  I agree with seller that this a rip off considering what little work is entailed to put together this letter. Can we as a board require the management company to produce this info at no cost to owners in good standing . Isn't this info ours to begin with?
  • Does HOA have to rent units in complex?

    9 Sep 2014 | 6:35 am
    What are the consequences of not allowing rental for our HOA units? We have a wonderful situation here with 24 units. Some owners have rented their units and we feel it will destroy the entire development.
 
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    HOAleader.com - Practical Advice on Homeowner Association Management

  • HOA to Owners: We Hereby Ban Gaudy and Distasteful Holiday Decorations

    20 Sep 2014 | 1:00 am
    Here's a challenge: Who decides what's tasteful and what's tacky when it comes to holiday decorations? That's essentially the issue raised by this question from an HOAleader.com reader: "We have approximately 100 units in our condo community. A few owners have consistently erected gaudy, distasteful Christmas decorations, often before Thanksgiving and leaving them up until after January 5. While it's difficult and tricky to dictate what's 'tasteful,' they are an eyesore, especially since these are ground-level condos connected townhome style.
  • HOA Holiday Decorations: The Limits to Your Ability to Regulate

    19 Sep 2014 | 1:00 am
    Here's a challenge: Who decides what's tasteful and what's tacky when it comes to holiday decorations? After an HOAleader.com reader asked how to ban "gaudy, distasteful Christmas decorations" that are an "eyesore," we begin unpacking that very question in this week's tip.
  • Solar Panels for HOA Common Areas: A Bright Idea?

    12 Sep 2014 | 1:00 am
    An HOAleader.com reader writes, "Our common property contains an area that seems most suitable for placing [solar] panels and useless for most anything else. Have you any wisdom, knowledge, and experience from other HOAs on this subject? Tax incentives and electric company buybacks seem irresistible." Here we uncover some insights.
  • Lighten Up? Installing Solar Panels in Your HOA's Common Areas

    12 Sep 2014 | 1:00 am
    In this week's tip, we discuss a reader question we've been asked more than once: Should we put fallow common area space to use by installing solar panels? We can't find an HOA that's gone ahead and acted on the idea. "I had a client developer talk about doing it but never did it," says Janet Bozeman, a shareholder at Hyatt & Stubblefield, an Atlanta law firm that's represented hundreds of associations. "Because of the economy, the project didn't get built. And I don't know of any clients who are doing this now."
  • Recording Public and Confidential HOA Meetings: Pros and Cons

    10 Sep 2014 | 1:00 am
    An HOAleader.com reader writes, "It has been a board practice to record the public and legal meetings and transfer the recordings to discs. Unfortunately both public and legal minutes are on one disc. Since the minutes are written and approved by the board and are consider the legal document, is it wise for us to be transferring this information to discs?"
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    Blog

  • 4 Tips For Better Online Member Engagement

    29 Sep 2014 | 5:00 am
    During my day to day on the MemberClicks Maximization Team, I regularly hear from my Small Staff clients that their members are hesitant, yet curious, about social media - really, the idea of engagement in general. Oftentimes those organizations who have been with their AMS for 2-3 years are at a good pause point where it’s time to start thinking beyond the basic capabilities of the platform they’re using and to start digging into those ‘icing on the cake’ features that are tough to focus on as you’re just learning a new solution. Around that point, the concept…
  • How to Handle Collecting Dues

    25 Sep 2014 | 5:00 am
    I don't know about you, but I always feel weird asking other people for money. Maybe it has to do with the fact that so many budgets (mine included) are pretty strapped these days. 
  • 7 Things You Should Never Say to an Association Professional

    24 Sep 2014 | 5:00 am
    An association career is one of the most misunderstood out there. Wouldn’t it be nice to have a day where you could answer the questions and comments about association life the way you wanted to? Let’s have some fun and imagine answering the 7 things we just don’t appreciate hearing.
  • 5 Steps to Keep Vendors from Hounding Your Members

    23 Sep 2014 | 5:00 am
    Vendors are a very important part of your association’s annual meeting and expo. Besides covering some expenses with entry fees, they also provide valuable goods and services that your members can use or may need.  
  • The Pros and Cons of a Casual Office

    18 Sep 2014 | 5:00 am
    Casual offices are all the rage these days. It started in the tech world, which made sense; younger, hipper CEOs leading young, hip employees took the opportunity to nix the dress code in order to make sure that employees are happy, comfortable, and able to focus on their work. Every day more and more businesses and offices are moving towards that more casual workplace environment, but like everything there are pros and cons. We’ll weigh them out and you decide for yourself which works best for your office: the casual workplace or the traditional one we’re all used to. …
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    GrowGlobally.org

  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
  • Successfully Selling Education in Europe

    Peter Turner
    28 Jul 2014 | 12:50 pm
    Join Ms. Jackie Oppenheim of the American Society of Mechanical Engineers and Mr. Murat Dogru of ASME Europe (MCI Brussels) as they present how ASME has grown its successful education and training business in the mature, competitive European market. When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the…
  • Partnering in China – Podcast Interview with Maria Tong

    Peter Turner
    30 Jun 2014 | 11:16 am
    Earlier this year, our GrowGlobally readers responded to a survey on the topics of most importance to them.  Our first response to GrowGlobally reader  survey preferences will be on partnering in China. As the results from the recent ASAE Foundation Study sponsored by MCI has shown, it isn’t that associations are not partnering.   The vast majority are.   Unfortunately, not all partnership deals are good ones for various reasons from over expectation to poor partner selection due diligence to a lack of appreciation of the different types of partnerships. One such example is the…
  • New ASAE Study Shows Commitment to Global Returns 10x the Value

    Peter Turner
    27 Jun 2014 | 8:19 am
                      In June, the ASAE Foundation and MCI released the results of the first year of a five year study to examine how associations are operating internationally at the ASAE Global Symposium in Washington, D.C. As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations. The associations that demonstrate growth in this report are stimulating and meeting demand for service from international customers and members in significantly different ways than those who…
 
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    Wired 4 Leadership

  • New CEO? Five Ideas To Help You Thrive.

    Kerry Stackpole
    22 Sep 2014 | 10:31 am
    Congratulations! You’re the new CEO. Ruh-roh! Now what? Every leader faces the inherent challenge of making their mark. None more so than a newly appointed CEO. When you are the new CEO, you face an emotional landscape that differs markedly from the otherwise already challenging task of just being a fresh face. As you take […] You are reading New CEO? Five Ideas To Help You Thrive. from the Wired 4 Leadership blog.
  • Creating Change Adept Organizations

    Kerry Stackpole
    10 Jul 2014 | 5:44 am
    Not-for-profit organizations, social sector groups and associations are not inherently designed to be nimble. The principles of democracy that underlie the structure of most non-profit organizations are by design slow and deliberative. The environment in which our members, customers, donors, clients and stakeholders live and work is sodden by overwhelming complexity, rapid innovations, urgency and […] You are reading Creating Change Adept Organizations from the Wired 4 Leadership blog.
  • Bringing the Best to Non-Profit Boardrooms

    Kerry Stackpole
    17 Jun 2014 | 8:23 am
    At the top, non-profit Boards increasingly need a diversity of interests, strategic insight, and closer contact with the member’s universe to deliver meaningful value. Who sits at your non-profit Board table? The movers and shakers of your profession or industry? Successful, recognized, long-time members or donors? These are the people you need, right? Perhaps, but […] You are reading Bringing the Best to Non-Profit Boardrooms from the Wired 4 Leadership blog.
  • Leaders: Get Your Head In The Game!

    Kerry Stackpole
    6 May 2014 | 6:23 am
    “Get your head in the game” is the clarion cry of coaches demanding athletes regain focus and bring their talents to bear on the success of the team.  While no one can ignore the extraordinary physical talents and capacities of athletes, in some ways the far more demanding effort is what goes on in their […] You are reading Leaders: Get Your Head In The Game! from the Wired 4 Leadership blog.
  • 3D Leadership In A Changing World

    Kerry Stackpole
    18 Feb 2014 | 7:56 am
    There’s a new normal afoot that I’ve taken to calling 3D leadership. You don’t need those cheap plastic glasses to see or experience it. You will however want to think hard about your worldview with an entirely new lens.  If you are to be a successful and effective leader you do not have the luxury […] You are reading 3D Leadership In A Changing World from the Wired 4 Leadership blog.
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    Find Your Passion. Land at the Top.

  • Avoid Social Media Pitfalls in the Job Search

    Career Coach / Resume Writer for Association Executives
    16 Sep 2014 | 5:00 am
    More than 73% of U.S. adults use social networks, and by 2016 the number could reach 4.3 billion, according to Radicati Group Inc., a market research firm. Employers have taken a liking to the popularity of social media, including platforms such as Facebook, LinkedIn and Twitter. Why? Social media introduces a new dimension to the recruitment world — it allows them to see a more personal side of candidates. Social media is also a valuable tool for job-seekers, but it can also present pitfalls. Being too public – Job hunters often fail to consider just how public they’re being…
  • 8 Ways to Optimize Your LinkedIn Profile

    Career Coach / Resume Writer for Association Executives
    5 Aug 2014 | 5:00 am
    Whether you’re on LinkedIn to look for a job, to network, or to engage in business or career development, one of the most important assets you can have is a well-crafted profile. Many people neglect to optimize their profile page, and this could mean lost opportunities down the road. The truth is that with just a bit of time and effort, you can transform your profile and make it more attractive to potential employers, clients, prospects, and colleagues. Below are some of the best tried-and-true tips for revamping your LinkedIn profile. Choose a Great Photo: First things first: you…
  • Use This Headshot Tip to Make Your Intended First Impression

    Career Coach / Resume Writer for Association Executives
    1 Jul 2014 | 5:00 am
    Everyone knows the basic rules of resume and social media photos. They should be head shots, you should dress appropriately, and it’s better to have one all-purpose photo than it is to present yourself as strictly business on one site and the chief of party central on another. Now there’s a new wrinkle in the rules. What can undo all your careful planning? The Experiment According a study reported in PLOS ONE, California Institute of Technology researchers decided to see if head shots of the same subject taken at different distances made a positive or a negative first impression…
  • FAQs About Job Offers: Part Two

    Career Coach / Resume Writer for Association Executives
    24 Jun 2014 | 10:07 am
    It’s a good problem to have, but still a problem – what do you do if you let your current boss know you’re accepting a new position, and they tell you they don’t want to lose you? Question: I was offered a job, but when I turned in my resignation at my current company, my boss made me a counter-offer to stay. What should I do? Answer: This is a tricky one, because Careerbuilder.com says that there is an 85% chance that an employee who accepts a counteroffer will not be working at the company in six months. Many times, it’s because the employee was fired, not because they…
  • Freedom from Speaking Jitters

    Career Coach / Resume Writer for Association Executives
    3 Jun 2014 | 5:00 am
    You’re doing your job well. In fact, you have become your group’s expert in some process or body of information. Now, the owner of the company has called upon you to make a presentation of your latest work. Bonuses, reputation, and continued financing of projects may be on the line. You start sweating and picturing yourself tongue-tied in front of corporate VIP’s. You’ve got the public speaking jitters. Even high-performing individuals at times deal with acute discomfort in speaking before groups of people. For some, the threshold may be a roomful, while for others a…
 
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    Chamber Professionals Community

  • Chambers, Build Online Relationships With This Tip

    Frank J. Kenny
    29 Sep 2014 | 9:27 am
    Chamber Pros Insider Tip #122 Good Monday morning. Recognize this horse? I guess he is kinda famous, being in the Wild Horse Saloon in Nashville. Glenn Shepard and his wonderful wife gave us a great tour of the city. So much fun! We will have more images of the tour soon. What a great city. Nashville rocks. Thanks […] The post Chambers, Build Online Relationships With This Tip appeared first on Chamber Professionals Community.
  • 5 Quick Fixes for Lagging Chamber Business After Hours Events

    Christina Green
    29 Sep 2014 | 6:00 am
    Have you noticed a less than respectable attendance at your BAH functions recently? If so, you’re not the only one. A member of the Chamber of Commerce Professionals Group on Facebook asked: What are you doing that has increased Business After Hours attendance?   Here are a couple of quick fixes for your business after hour events […] The post 5 Quick Fixes for Lagging Chamber Business After Hours Events appeared first on Chamber Professionals Community.
  • Chambers, Showcase Your Strengths Online Without Coming Off Wrong

    Frank J. Kenny
    26 Sep 2014 | 2:43 pm
    Chamber Pros Insider Tip #121 We are in Tennessee for just a few more days. We are looking forward to exploring Nashville tomorrow and seeing a couple more chamber friends before heading to Northeast Florida. We can already smell the ocean breezies. Plus, Trixie has told us she is ready for some new smells. On to today’s […] The post Chambers, Showcase Your Strengths Online Without Coming Off Wrong appeared first on Chamber Professionals Community.
  • What does a Chamber Say when the Answer is No?

    Christina Green
    26 Sep 2014 | 6:00 am
    It’s difficult to get rejected, especially from a chamber member who doesn’t want to renew. How does your chamber handle it? Here are a few suggestions on how you might salvage the member relationship. A member of the Chamber of Commerce Professionals Group on Facebook asked: We’re just in the thick of renewal time, and since I’m […] The post What does a Chamber Say when the Answer is No? appeared first on Chamber Professionals Community.
  • Chamber Pros, Your Board Members Probably Think You Have It Made

    Frank J. Kenny
    25 Sep 2014 | 12:15 pm
    Chamber Pros Insider Tip #120 Many of your members think your job is easy. They think you are overpaid. They think you have a cushy situation that they could do in their sleep. I am sad to say it but chances are many of your board members feel the exact same way. I shared in the past that once when […] The post Chamber Pros, Your Board Members Probably Think You Have It Made appeared first on Chamber Professionals Community.
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    Event Garde Blog with Aaron Wolowiec

  • The benefits of educating about benefits

    Kristen Parker
    23 Sep 2014 | 5:41 am
    As a follow up to my Aug. 19 post about associations offering voluntary benefits to their members, I thought it would be wise think about benefits for association employees. I’ll mention it again: With extensive media coverage of the Affordable Care Act, benefits are on everyone’s mind. In fact, just the other day while I was grocery shopping, two women were discussing their benefits while they compared the price of cheese. It’s true that larger organizations can generally provide better – and more comprehensive – health care benefits. But according to a rather surprising Unum…
  • Fun and games for associations

    Kristen Parker
    16 Sep 2014 | 5:38 am
    Just about everyone I know is addicted to Candy Crush. (Not me. I tried and was terrible.) And I have quite a few friends who thrive on becoming king of a location on FourSquare. Me? I get excited when I get a new badge on my hotels reward program and can share it on Facebook. Ah, Facebook. Its gamification genius has taken social media by storm. In fact, it seems companies of all sizes are joining the gamification bandwagon. But what is it? According to Clickipedia, “Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof…
  • Hack attacks: Headed your way?

    Kristen Parker
    9 Sep 2014 | 9:48 am
    Home Depot. Apple Inc. (celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack. While the attacks have targeted big businesses and corporations, associations, small businesses and nonprofits aren’t immune to security breaches, association experts have said. So what if someone hacked into your system and stole your members’ credit card numbers? In a June 1 Associations Now story, industry professionals linked data breach mistakes to employee error. For example, employees are lax with…
  • Association Hunger Games: Victory or Defeat?

    Aaron Wolowiec
    2 Sep 2014 | 6:48 am
    I had the pleasure of presenting this year at the ASAE Annual Meeting and Exposition in Nashville. And, believe it or not, I didn’t talk about meetings or learning. Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The Case for Execution According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value…
  • Bonus content: Event Garde e-news – September edition

    Kristen Parker
    2 Sep 2014 | 6:16 am
    Aaron Wolowiec, president, Event Garde LLC Q & A with Aaron Wolowiec, president of Event Garde, LLC Q: If you could sit on a bench in a beautiful wooded area, next to whom would you likely be sitting on the bench, and why? A: My partner, Selma, particularly if there was no WiFi or cell service. With our busy schedules, I appreciate the opportunity from time to time to just disconnect and enjoy one another’s company. Q: If you were to create a slogan for your life, what would it be?A: I’d borrow a page from the “Rent” manuscript: “No day but today.” Q: Let’s say you had an…
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    GrowGlobally.org

  • Selling in Europe – interview with Murat Dogru at ASAE Nashville

    Peter Turner
    2 Sep 2014 | 9:54 am
     Video Interview of Growing a European Training Business Following their excellent session delivered at ASAE’s Annual Meeting by Jackie Oppenheim and Murat Dogru, we caught up with Murat to explore some of the aspects of their presentation more deeply.  As they presented in Nashville, ASME Europe training and development has grown by 30% CAGR over the last 5 years with 1800+ paid participants. Part 1 Interview When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Part 1 of our interview covers such factors as: What does the ASME…
  • Six Factors Supporting Global Expansion

    Peter Turner
    31 Jul 2014 | 1:24 pm
                                  What drives strategic global growth for associations? That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. The research identified six key factors for proactive global growth. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation. They share will share: Key…
  • Successfully Selling Education in Europe

    Peter Turner
    28 Jul 2014 | 12:50 pm
    Join Ms. Jackie Oppenheim of the American Society of Mechanical Engineers and Mr. Murat Dogru of ASME Europe (MCI Brussels) as they present how ASME has grown its successful education and training business in the mature, competitive European market. When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the…
  • Partnering in China – Podcast Interview with Maria Tong

    Peter Turner
    30 Jun 2014 | 11:16 am
    Earlier this year, our GrowGlobally readers responded to a survey on the topics of most importance to them.  Our first response to GrowGlobally reader  survey preferences will be on partnering in China. As the results from the recent ASAE Foundation Study sponsored by MCI has shown, it isn’t that associations are not partnering.   The vast majority are.   Unfortunately, not all partnership deals are good ones for various reasons from over expectation to poor partner selection due diligence to a lack of appreciation of the different types of partnerships. One such example is the…
  • New ASAE Study Shows Commitment to Global Returns 10x the Value

    Peter Turner
    27 Jun 2014 | 8:19 am
                      In June, the ASAE Foundation and MCI released the results of the first year of a five year study to examine how associations are operating internationally at the ASAE Global Symposium in Washington, D.C. As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations. The associations that demonstrate growth in this report are stimulating and meeting demand for service from international customers and members in significantly different ways than those who…
 
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    MultiView Blogs | True Stories from a Life in Digital Media

  • Join Your Alumni Association!

    kcountryman2014
    26 Sep 2014 | 10:10 am
    I never believed my dad when he said college would be the fastest four years of my life. I wish I would have listened better, because in a blink of an eye, it was all over. Just like every senior in their last semester of school, I was begging to be done claiming life after college was going to be nothing but amazing. News flash, being a “real” adult, meaning you’re 100% independent from your parents, is really, REALLY hard. Like most recent grads, I moved away from my college town to embark on real world experiences. It didn’t take long before I was wishing to be back in the college…
  • Level-up conferences with a nod to the entertainment industry

    Mari Holman
    18 Sep 2014 | 1:36 pm
    What makes a great conference – the keynote speakers? Event planners shouldn’t seek to woo attendants with flashy keynotes, but an experience with a wow  factor they can’t find elsewhere. People have the ability to listen to experts from the comforts of home via their iPods. It’s a good idea to make a conference worth their while. What can be done to up the ante on an association’s conference? For starters, one can boost the level of engagement and interactivity the conference offers, as if creating a concert. Concerts become unforgettable when fans have an opportunity to…
  • 6 annoying mistakes to avoid when video or phone conferencing

    Mari Holman
    17 Sep 2014 | 12:10 pm
    “That conference call was a zoo – every time our manager talked we heard his Chihuahua going crazy. Someone had loud music playing in the background… and of course, there was that person who always has internet issues.” In this day and age, video or phone conferencing of some sort is unavoidable. However, an inefficient and irritating experience can be completely avoided. One can make the most of their remote meeting by avoiding these six mistakes at all costs:    MultiView – Irving, TX Office Tardiness One’s inability to manage their schedule is not a good excuse for…
  • Why organizations and employees should be actively engaged in corporate social media

    ccady2012
    11 Sep 2014 | 7:36 am
    Photo Credit: http://www.entrepreneur.com/blog A recent study published by The State of Corporate Social Media reports that over 470 U.S. and European companies stated that social media is becoming a more important part of their marketing efforts. Additionally, 61% of the over 850 companies surveyed worldwide stated that social media has impacted internal structures, departmental organization, workflow, and responsibilities. According to The State of Corporate Social media, “We are seeing 3 important trends across companies with global footprints: -Social media’s global relevance is a…
  • The best sales people don’t sell; they help people buy

    lweiss2012
    10 Sep 2014 | 10:55 am
    At times, sales representatives are stereotyped as only concerned with the end result, the sale, and not the client’s decision-making journey. The best sales people take their client’s wants and needs and provide them with the product or service that best accommodates those needs. MultiView partners with more than 2,100 trade associations and offers a variety of product lines to meet client’s needs. The most successful sales representatives listen to their client’s needs, respond with several options, assist in the purchase process and are available to assistpost-sale. Sales exist in…
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    Association Adviser

  • Weeding Out Members From Pretenders

    Hank Berkowitz
    29 Sep 2014 | 8:00 am
    High performing associations are focusing on the engagement level of their members—not how many dues bills they send out. The post Weeding Out Members From Pretenders appeared first on Association... For more about this topic, click on the headline.
  • Five Lessons I’ve Learned the Hard Way

    Joel Turner
    29 Sep 2014 | 7:13 am
    Most successful people encounter failure during their careers. The key is to learn from mistakes and move on! The post Five Lessons I’ve Learned the Hard Way appeared first on Association... For more about this topic, click on the headline.
  • Ferocious Competitor With a Friendly Smile

    Toby Bloomberg
    17 Sep 2014 | 8:55 am
    Restaurant marketing innovator Russ Klein takes over the helm of the 30,000-member American Marketing Association (AMA). The post Ferocious Competitor With a Friendly Smile appeared first on... For more about this topic, click on the headline.
  • Know Your Members Through Better Surveys: A How-To Guide

    Kent Agramonte
    17 Sep 2014 | 8:45 am
    When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our... For more about this topic, click on the headline.
  • How Well Do You Really Know Your Members?

    Association Adviser staff
    16 Sep 2014 | 9:50 am
    For 75 years, the Institute of Food Technologists (IFT) has been unlocking the potential of the food science community and transforming scientific knowledge into innovative solutions throughout the... For more about this topic, click on the headline.
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    Smooth The Path

  • The Data You Have Can Not Help You… Much

    Amanda Kaiser
    30 Sep 2014 | 2:33 am
    What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional […] The post The Data You Have Can Not Help You… Much appeared first on Smooth The Path.
  • How to Tell You Are Spending too Much Time Working [Cartoon]

    Amanda Kaiser
    25 Sep 2014 | 2:31 am
    Most popular weekly cartoons: Why members don’t get involved 5 steps to success Reasons to belong to an association The post How to Tell You Are Spending too Much Time Working [Cartoon] appeared first on Smooth The Path.
  • Who Gets to Decide?

    Amanda Kaiser
    24 Sep 2014 | 2:12 am
    There are virtually no professional jobs where are not the occasional turf wars. Within ad agencies who gets final approval before the creative goes to the client – the creative team or the account managers? In a consumer products company who gets final approval on a new product – marketing or sales? Who gets to […] The post Who Gets to Decide? appeared first on Smooth The Path.
  • 3 Questions To Answer Before Creating Your Marketing Story

    Amanda Kaiser
    23 Sep 2014 | 2:17 am
    What is a marketing story? It is the words and images maybe even the sounds we use to connect with our audience. This is the most important part of your marketing messaging.  If your members, customers or attendees care at all, they will care about what you say and how you say it. Far less […] The post 3 Questions To Answer Before Creating Your Marketing Story appeared first on Smooth The Path.
  • Manufacture Your Own Luck

    Amanda Kaiser
    22 Sep 2014 | 2:59 am
    Can success be solely attributed to your hard work?  On the other hand is it mostly do to luck and serendipity? Being in the right place at the right time. Or perhaps it’s a mix of both? Many business experts think success comes from a combination of work and luck. My hunch, though, is most […] The post Manufacture Your Own Luck appeared first on Smooth The Path.
 
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    NSC Strategies » Blog

  • Four Step Performance Improvement Plan

    Robert Nelson
    23 Sep 2014 | 5:44 am
    As managers and leaders, as Ken Blanchard stated, if we want to “help people reach their full potential, catch them doing something right. In fact, wouldn’t be great if we started each day with the conscious goal of catching our employees doing something right and giving them immediate positive feedback? Unfortunately, even if our default position is to catch people doing things right, there will be times that an employee’s performance doesn’t meet our expectations. When this occurs, immediate feedback is also necessary. Of course, unlike positive feedback that is great to give in…
  • Succession Planning is Not What You Think

    Robert Nelson
    16 Sep 2014 | 5:42 am
    Too often, I have heard board members define succession planning as having someone on staff that is ready to step in should the CEO, in a planned or unplanned manner, leave the organization. At best, this is transition planning, but not succession planning. And, I would argue that if an organization’s “transition planning” is limited to this, the organization as a failed transition plan. While a transition plan is part of a succession plan, it is not the most important part of the plan. Succession planning is not an event; it is an ongoing process. In fact, good succession planning…
  • Generative Governance: The Missing Link

    Robert Nelson
    9 Sep 2014 | 5:30 am
    Creating rewarding experiences for Board members and delivering value to the organization through Board engagement were always top of mind for me as a CEO of a national trade association. When a Board meets regularly, these can be difficult challenges if the Board limits its scope to its fiduciary and strategic responsibilities. Governance as Leadership (Chait, Ryan, Taylor, 2005) introduces a third mode of governance – the generative mode. When Boards operate freely between the three modes of governance (fiduciary, strategic and generative governance), Chait, et al, argue that the…
  • 8 Reasons for Creating Task Forces

    Robert Nelson
    2 Sep 2014 | 5:30 am
    Although many associations may be best served with a small number of governance committees, associations are better served with a task force system than a standing (non-Board) committee system. Milton Berle raised one argument against committees when he said, “A committee is a group that keeps minutes and loses hours.” But, there are other reasons to convert to a task force system for accomplishing association work. Using task forces creates an opportunity to engage more members. This is especially important considering lack of engagement is cited as the number one reason for member…
  • Brainstorming: Barriers and Guidelines

    Robert Nelson
    26 Aug 2014 | 1:30 am
    In an earlier post, I wrote about the six stages  that are basic to good brainstorming. Understanding barriers to creative thinking and following the six guidelines below will enhance the success of any brainstorming session. Barriers to Creative Thinking J. Geoffrey Rawlinson, in his book on creative thinking, argues that barriers to creative thinking can be overcome in brainstorming sessions by identifying the barriers up front with the audience. The theory goes that if you identify and accept the barriers as barriers they are removed as barriers. After conducting brainstorming sessions…
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